Superga Pays Tribute to Mickey Mouse and the Roaring 20s
References: superga & designtaxi
Italian footwear brand Superga designs a collection that boasts Disney sneakers. The whimsically fashionable drop is made to celebrate Mickey Mouse's 90th anniversary this upcoming November. To communicate an aura of authenticity, the label focuses on vintage design that is initially informed by 20s footwear silhouettes.
The Superga x Disney 1928 capsule proves to be an inclusive tribute to the cartoon mouse. The uppers of the footwear entertain a heavily printed aesthetic that meticulously stands out on the minimalist, monochromatic outfit. Moreover, the labels make their Disney sneakers available in both adult and children sizes. This does not only signify that Mickey Mouse will forever be independent of age but also allows for parents to adorably coordinate outfits with their kids.
Photo Credits: Superga
The Superga x Disney 1928 capsule proves to be an inclusive tribute to the cartoon mouse. The uppers of the footwear entertain a heavily printed aesthetic that meticulously stands out on the minimalist, monochromatic outfit. Moreover, the labels make their Disney sneakers available in both adult and children sizes. This does not only signify that Mickey Mouse will forever be independent of age but also allows for parents to adorably coordinate outfits with their kids.
Photo Credits: Superga
Trend Themes
1. Disney-inspired Fashion - Opportunity for other fashion brands to collaborate with Disney and produce vintage-inspired and inclusive clothing collections.
2. Nostalgia Marketing - Opportunity for other brands to tap into nostalgia by creating retro-themed products, and appealing to consumers' sentimental value.
3. Parent-child Coordinated Outfits - Opportunity for other clothing brands to create clothing ranges for both adults and children, allowing for coordinated outfits across age groups.
Industry Implications
1. Fashion - Fashion brands can look to introduce nostalgia as a theme for their next collection.
2. Entertainment - The entertainment industry can produce merchandise that taps into nostalgia, catering to both the older and younger generation of fans.
3. Parenting - Parenting brands can develop strategies to cater to parents that look to coordinate their outfits with their children.
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