Extra Refreshers Have Bold Spearmint, Polar Ice & Tropical Mist Tastes
Laura McQuarrie — March 11, 2019 — Lifestyle
References: extragum & prnewswire
Extra Refreshers are the first soft chew gum addition to Extra's chewing gum product portfolio and although these new offerings boast soft textures, they provide intense, long-lasting flavors. The Spearmint, Polar Ice and Tropical Mint soft chew gums were specifically developed to "deliver a new refreshing experience for both your mouth and mind" with a burst of fresh, reviving flavor, as well as capitalize on the growth of soft chew products.
Many new soft chew products are being introduced to the market with functional benefits, offering texturally rich and enjoyable ways for consumers to support various aspects of their daily life. While these refreshing soft chews freshen the breath, others boast performance-boosting benefits and enhanced oral care support.
Many new soft chew products are being introduced to the market with functional benefits, offering texturally rich and enjoyable ways for consumers to support various aspects of their daily life. While these refreshing soft chews freshen the breath, others boast performance-boosting benefits and enhanced oral care support.
Trend Themes
1. Soft Chew Products - Soft chew products are a growing trend in the consumer goods industry, offering a new texturally rich and enjoyable way for consumers to improve various aspects of their daily life.
2. Functional Benefits - New soft chew products are being introduced to the market with functional benefits, providing consumers with enhanced oral care support and performance-boosting benefits.
3. Intense, Long-lasting Flavors - Intense and long-lasting flavors are highly valued by consumers in the soft chew gum market segment, creating new opportunities for manufacturers to innovate and differentiate their products.
Industry Implications
1. Consumer Goods - The consumer goods industry is at the forefront of the soft chew product trend, innovating with new product offerings that provide functional benefits for consumers.
2. Chewing Gum - Chewing gum manufacturers are developing new products that cater to the growing interest in soft chew gum, creating opportunities for innovation and differentiation with intense and long-lasting flavors.
3. Oral Care - Soft chew products with enhanced oral care support are a growing trend in the oral care industry, expanding the product portfolio beyond traditional toothpaste and mouthwash offerings.
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