Stick Shift by Vanity Fair
mediterranean — July 27, 2008 — Autos
References: vanityfair
Vanity Fair is launching Stick Shift: The Gay Car Blog and according to them, “You might not be gay, but your car is!â€
So, if like me, you were wondering what makes a car gay, let VF educate us.
"A car's gayness—like gayness in general—is based in its inhabiting the margins of conventionality. A Gay Car is quirkier, more enigmatic, or more fiercely accessorized than the average vehicle. (It also likes to sleep with other Gay Cars.)"
But Stick Shift won't take the easy route and feature flamboyant cars that are obviously soooo gay, it promises to out the closet-cases by taking seemingly ordinary vehicles and revealing their underlying queerness.
Anticipated future features include: “Which Car is Gayer,†“Closet Case Cars,†and “How Do Gay Guys Keep Their Cars So Clean?â€
Written by Detroit native Brett Berk, Stick Shift will be a weekly column on VF.com. And if you're wondering about Berk's qualifications, besides being 'a gay', he recently assisted a Top Gear writer with a book called Crap Cars, and he just completed a novel set in the auto industry.
So, if like me, you were wondering what makes a car gay, let VF educate us.
"A car's gayness—like gayness in general—is based in its inhabiting the margins of conventionality. A Gay Car is quirkier, more enigmatic, or more fiercely accessorized than the average vehicle. (It also likes to sleep with other Gay Cars.)"
But Stick Shift won't take the easy route and feature flamboyant cars that are obviously soooo gay, it promises to out the closet-cases by taking seemingly ordinary vehicles and revealing their underlying queerness.
Anticipated future features include: “Which Car is Gayer,†“Closet Case Cars,†and “How Do Gay Guys Keep Their Cars So Clean?â€
Written by Detroit native Brett Berk, Stick Shift will be a weekly column on VF.com. And if you're wondering about Berk's qualifications, besides being 'a gay', he recently assisted a Top Gear writer with a book called Crap Cars, and he just completed a novel set in the auto industry.
Trend Themes
1. Gay Car Culture - Exploring the unique subculture of gay individuals who have a strong passion for cars, creating opportunities for specialized products and services.
2. Queer Car Design - Unveiling the hidden queerness of seemingly ordinary vehicles, presenting opportunities for innovative designs and customization.
3. Car Lifestyle for LGBTQ+ - Catering to the specific needs and preferences of LGBTQ+ car enthusiasts, opening up opportunities for targeted marketing and community-building.
Industry Implications
1. Automotive - The automotive industry can tap into the niche market of LGBTQ+ car enthusiasts by creating inclusive campaigns and designing LGBTQ+ friendly vehicles.
2. Fashion - Fashion and accessory brands can collaborate with gay car bloggers to create fashionable and gender-inclusive car accessories and lifestyle products.
3. Marketing and Advertising - Marketing and advertising agencies can develop campaigns that resonate with the LGBTQ+ community, highlighting how cars can be a form of self-expression and identity.
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