The Shoe Brand OTH is Prioritizing Sustainable Materials
Mishal Omar — May 10, 2018 — Fashion
References: kickstarter
With fast fashion contributing to waste around the world at extremely dangerous levels, small fashion brands like OTH are looking to reduce a tiny amount of the waste that consumers and companies produce.
The brand offers sleek sneakers that come in three color options, including an all-white, a cream color, and a gray suede. Each of these shoes is made with soles that have been repurposed from rubber tires – a material the OTH brand chose first for the fact that tires don't degrade in landfills, and second for their physical strength and durability. The end result is a shoe that is "everlasting" in design, and that is able to avoid the environmental pitfalls of the fast fashion industry.
The brand offers sleek sneakers that come in three color options, including an all-white, a cream color, and a gray suede. Each of these shoes is made with soles that have been repurposed from rubber tires – a material the OTH brand chose first for the fact that tires don't degrade in landfills, and second for their physical strength and durability. The end result is a shoe that is "everlasting" in design, and that is able to avoid the environmental pitfalls of the fast fashion industry.
Trend Themes
1. Sustainable Fashion - Opportunity for brands to prioritize the use of sustainable materials to reduce waste in the fashion industry.
2. Repurposed Materials - Opportunity to utilize unconventional materials, such as rubber tires, to create innovative and durable products.
3. Longevity in Design - Creating products with enduring design and quality craftsmanship as a way to combat disposable fashion culture.
Industry Implications
1. Footwear - Footwear companies can explore using repurposed materials like rubber tires to create sustainable and long-lasting shoe designs.
2. Fashion - Fashion brands can adopt sustainable practices and prioritize eco-friendly materials to address the environmental impact of fast fashion.
3. Recycling - Companies in the recycling industry can explore partnerships with fashion brands to repurpose materials and reduce waste.
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