The Pantone Color Match Card Helps Pinpoint Exact Shades
Michael Hemsworth — July 2, 2020 — Tech
References: pantone & yankodesign
The Pantone Color Match Card is a real-life version of the color eye dropper tool found on computer systems that will enable users to pinpoint specific shades when out in the world. The clever card works by being positioned overtop of your choice of product and snapped with using the camera within the Pantone Connect app, which will work quickly to pinpoint the closest shade. The card is outfitted with a range of different color swatches that help the app to accommodate for different environmental changes like light changes and beyond.
The Pantone Color Match Card is ideal for designers who want a surefire way to bring different colors and shades to their design process without the need for complicated equipment.
The Pantone Color Match Card is ideal for designers who want a surefire way to bring different colors and shades to their design process without the need for complicated equipment.
Trend Themes
1. Color Matching Technology - The disruptive innovation opportunity in color matching technology lies in developing more advanced and accurate tools for designers to easily identify specific shades in the real world.
2. Mobile Design Tools - The opportunity for disruptive innovation in the mobile design tools industry is to create seamless integrations between physical and digital mediums, allowing designers to easily capture and manipulate colors on the go.
3. Personalized Consumer Experiences - The Pantone Color Match Card presents an opportunity for brands and marketers to enhance consumer experiences by offering personalized products and designs based on their preferred color shades.
Industry Implications
1. Design Technology - The disruptive innovation opportunity in the design technology industry is to develop more intuitive and efficient tools that assist designers in the color selection process.
2. Mobile App Development - In the mobile app development industry, the opportunity for disruptive innovation lies in creating robust and user-friendly color recognition and matching features within design applications.
3. Marketing and Branding - The marketing and branding industry can leverage the Pantone Color Match Card to create personalized campaigns and experiences that resonate with consumers on a deeper level.
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