Jake Parker Spills the Guts on Pixar's 'Cars'
Joanne Lam — May 6, 2010 — Autos
Jake Parker, inspired by the Pixar 'Cars' animated flick, illustrates his take on the personified inanimate automobiles in these anatomical illustrations.
Portraying the infamous “Lightning McQueen,” Jake Parker draws out what he believes would make up the inside of these cute autos if they were actual living beings. Detailed and very precise, Jake Parker's drawings open up a whole new perspective to these Pixar 'Cars' animations.
Implications - Recent years have seen Hollywood release a record-breaking amount of animated properties. One effective way for a company or brand to capitalize on this is by investing in marketing that connects their brand to an animated property (videogame, movie, toys). By connecting their brand to a product that appeals to every consumer demographic, the company immediately increases brand recognition and visibility.
Portraying the infamous “Lightning McQueen,” Jake Parker draws out what he believes would make up the inside of these cute autos if they were actual living beings. Detailed and very precise, Jake Parker's drawings open up a whole new perspective to these Pixar 'Cars' animations.
Implications - Recent years have seen Hollywood release a record-breaking amount of animated properties. One effective way for a company or brand to capitalize on this is by investing in marketing that connects their brand to an animated property (videogame, movie, toys). By connecting their brand to a product that appeals to every consumer demographic, the company immediately increases brand recognition and visibility.
Trend Themes
1. Product Branding with Animation - Brands can capitalize on the popularity of animated properties by investing in marketing that connects their brand to a beloved animation, increasing brand recognition and visibility.
2. Anatomical Illustrations of Inanimate Objects - Illustrators can create anatomical illustrations of inanimate objects to provide a fresh perspective and engage viewers in a new way.
3. Expanding Audience Appeal Through Animation - Companies can expand their consumer demographic by incorporating animated elements into their products or services, attracting a wider audience with the universal appeal of animations.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from investing in connected brand partnerships with popular animated properties, increasing brand recognition and exposure.
2. Illustration and Design - Illustrators and designers can explore the concept of anatomical illustrations of inanimate objects to create unique and engaging visuals for various purposes.
3. Product Development and Entertainment - Companies in the product development and entertainment industries can explore incorporating animated elements into their offerings to extend their reach and attract a wider consumer base.
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