Acronym Partnered with ASUS on a Convertible Gaming Tablet and Laptop Hybrid
Colin Smith — April 2, 2023 — Tech
References: acrnm & highsnobiety
The ROG Flow Z13-ACRNM RMT02 is a convertible gaming laptop developed in collaboration with the eclectic clothing brand 'Acronym.' It is a special edition of the Asus ROG Flow Z13 2nd Gen., the 2023 Model, which started taking orders in the US last month.
The laptop has a 13-inch display with a 120Hz refresh rate and a 16:10 aspect ratio. It is powered by an Intel Core i9-13900H processor and an Nvidia GeForce RTX 4070 graphics card. The laptop has 32GB of DDR5 RAM and a 2TB PCIe NVMe M.2 SSD. It also features a detachable keyboard, which can be used as a standalone Bluetooth keyboard. The laptop has a unique design with Acronym’s signature style, including its logo on the lid and keyboard.
The laptop-tablet hybrid is popular for its convenient portability, as Acronym offers clothing that compliments the laptop, allowing it to be worn - or even used - while slung around the user's neck. The laptop costs $2,499.99, though this will vary based on the configuration.
Image Credit: Acronym, ROG
The laptop has a 13-inch display with a 120Hz refresh rate and a 16:10 aspect ratio. It is powered by an Intel Core i9-13900H processor and an Nvidia GeForce RTX 4070 graphics card. The laptop has 32GB of DDR5 RAM and a 2TB PCIe NVMe M.2 SSD. It also features a detachable keyboard, which can be used as a standalone Bluetooth keyboard. The laptop has a unique design with Acronym’s signature style, including its logo on the lid and keyboard.
The laptop-tablet hybrid is popular for its convenient portability, as Acronym offers clothing that compliments the laptop, allowing it to be worn - or even used - while slung around the user's neck. The laptop costs $2,499.99, though this will vary based on the configuration.
Image Credit: Acronym, ROG
Trend Themes
1. Convertible Gaming Laptops - The partnership between ASUS and Acronym presents an opportunity for disruptive innovation in the development of convertible gaming laptops that incorporate unique design elements.
2. Detachable Keyboards - The use of detachable keyboards in laptops can create disruptive innovation, providing users with the flexibility to take using their computer to the next level.
3. Signature-style Design - Incorporating unique design elements, as seen in the ASUS and Acronym partnership, can be a disruptive innovation in the production of laptops and other electronic devices.
Industry Implications
1. Gaming and Esports - The ROG Flow Z13-ACRNM RMT02 highlights the potential for disruptive innovation in the gaming and esports industry with new laptops and tablets catered specifically to this market.
2. Fashion and Technology - The collaboration between Acronym and ASUS represents the potential for disruptive innovation in the fashion and technology industry through the creation of complementary products and collaborations.
3. Consumer Electronics - Incorporating unique design elements, such as Acronym’s style, into the production of consumer electronics can be disruptive innovation in this industry, creating products that stand out in the market.
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