In Common's Static Silk Smoothing Enhancer Manages Unruly Hair
Laura McQuarrie — August 31, 2019 — Fashion
References: incommonbeauty & instyle
The Static Silk Smoothing Enhancer by In Common is unlike many frizz-fighting hair products that are designed to be used when the hair is dry, as it works as an in-shower treatment to tame hair that's prone to becoming wild and frizzy. The calming haircare product is said to "magically turn hair into silk," all the while cooling the scalp and adding shine to the hair.
The in-shower product is formulated with hyaluronic acid—which is commonly seen in skincare—along with a C3 Custom Care Complex of silk proteins and avocado oil and antioxidant-rich lavender extract. To make the most of the product, consumers are advised to generously spray the product from root to top, layer the brand's Layer Velvet Cloud Universal Mask atop and wait for a few minutes to "rinse your frizz away."
The in-shower product is formulated with hyaluronic acid—which is commonly seen in skincare—along with a C3 Custom Care Complex of silk proteins and avocado oil and antioxidant-rich lavender extract. To make the most of the product, consumers are advised to generously spray the product from root to top, layer the brand's Layer Velvet Cloud Universal Mask atop and wait for a few minutes to "rinse your frizz away."
Trend Themes
1. In-shower Hair Treatments - The trend of in-shower hair treatments to manage hair in real time is growing and needs innovative solutions that deliver quick results for busy consumers.
2. Skincare Ingredients in Haircare - The trend of using skincare ingredients in haircare products for added benefits offers an opportunity for disruption and innovation.
3. Layered Haircare Solutions - The trend of layering different haircare products in a routine offers an opportunity for disruptive innovations that provide multiple benefits in one step.
Industry Implications
1. Haircare Industry - In Common's frizz-taming in-shower treatment is disrupting the haircare industry by introducing a new product innovation that addresses a common hair concern.
2. Beauty Industry - The trend of incorporating skincare ingredients into haircare opens up a new market opportunity for the beauty industry to create innovative products that merge the two.
3. Consumer Goods Industry - The layered haircare trend and the need for convenient and quick solutions present an opportunity for the consumer goods industry to create products that cater to busy customers seeking multipurpose solutions.
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