Reebok's Over-Branded Sneakers Offer an Alternative to Minimalism
Ellen Smith — December 6, 2017 — Fashion
References: footlocker & hypebae
The minimalist movement has been dominating the design world as designer labels eliminate the presence of logos, prompting Reebok to design a pair of over-branded sneakers, that serve as an alternative to minimalism.
In addition to their unconventional branding, these shoes offer the wearer optimal comfort, as they re-vamped the brand's popular 'colette-exclusive Club C 85' sneaker. In this new variation, the white leather upper of the shoe has been re-imagined with "rose cloud" pink lettering that reads Reebok's text logo. The entirety of the shoe has been branded, except for the tongue and laces, which remain white.
These over-branded sneakers would appeal to someone looking for something a little different than what's typically offered of the sneaker world.
In addition to their unconventional branding, these shoes offer the wearer optimal comfort, as they re-vamped the brand's popular 'colette-exclusive Club C 85' sneaker. In this new variation, the white leather upper of the shoe has been re-imagined with "rose cloud" pink lettering that reads Reebok's text logo. The entirety of the shoe has been branded, except for the tongue and laces, which remain white.
These over-branded sneakers would appeal to someone looking for something a little different than what's typically offered of the sneaker world.
Trend Themes
1. Minimalism Reversal - The trend of minimalist design is being reversed with over-branded products, offering an alternative style statement.
2. Revamped Branding - Brands are re-imagining their products with excessive branding to stand out in a market dominated by minimalistic designs.
3. Alternative Sneaker Aesthetic - Over-branded sneakers provide a unique and non-conformist style option for individuals seeking to differentiate themselves.
Industry Implications
1. Fashion Retail - Fashion brands can consider integrating over-branded designs into their product offerings to cater to consumers seeking alternative aesthetics.
2. Shoe Manufacturing - Shoe manufacturers have the opportunity to capitalize on the trend of over-branded sneakers by introducing bold branding into their designs.
3. Streetwear Industry - The streetwear industry can embrace the over-branded sneaker trend to appeal to consumers looking for bold and distinct fashion choices.
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