Riley Costello's shopfiction Lets Readers Shop Character Outfits
Laura McQuarrie — July 10, 2018 — Business
References: amazon & prnmedia.prnewswire
'shopfiction' is the name of a new, patent-pending reading experience format from women's fiction author Riley Costello, which gives readers the chance to shop character outfits with ease.
Waiting at Hayden's is the first book that is launching in this new format, making it possible for readers to connect with links via digital versions and web addresses in print. Users will also be able to discover video content, watch key scenes unfold and see characters and their outfits come to life before their eyes.
As Costello puts it "Imagine if after watching episodes of last year's mega-hit, Big Little Lies, viewers could have clicked on shopping links to Reese Witherspoon's Burberry coat, Nicole Kidman's Zimmermann dress, or Laura Dern's Stella McCartney jumpsuit. That's what I'm bringing to the printed page." This new platform gives authors the chance to connect with their audience in new ways, as well as earn commissions through affiliate links.
Waiting at Hayden's is the first book that is launching in this new format, making it possible for readers to connect with links via digital versions and web addresses in print. Users will also be able to discover video content, watch key scenes unfold and see characters and their outfits come to life before their eyes.
As Costello puts it "Imagine if after watching episodes of last year's mega-hit, Big Little Lies, viewers could have clicked on shopping links to Reese Witherspoon's Burberry coat, Nicole Kidman's Zimmermann dress, or Laura Dern's Stella McCartney jumpsuit. That's what I'm bringing to the printed page." This new platform gives authors the chance to connect with their audience in new ways, as well as earn commissions through affiliate links.
Trend Themes
1. Shoppable Reading Experiences - New reading format that allows users to shop character outfits with ease and watch video content and key scenes presents an opportunity for publishers to explore how to monetize digital content through affiliate links.
2. Digital Publishing Innovations - Combining digital publishing with video content and affiliate links presents opportunities for publishers to tap into new revenue streams.
3. Interactive Reader Engagement - Integrating interactive experiences like shopping within reading apps can enhance user engagement and provide new possibilities for authors and publishers to monetize.
Industry Implications
1. Publishing - Publishers can explore how to monetize digital content through affiliate links, and integrate interactive reading experiences like shopping.
2. E-commerce - Allows retailers to sell merchandise directly to readers and offers a new revenue stream for them to monetize content.
3. Fashion - Presents opportunities for fashion retailers to leverage book-inspired merchandise that can be sold directly to readers through affiliate links and engagement with reading apps.
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