The LC Lauren Conrad Kohl's Spring 2011 Lookbook is Flirty
Chalaine Mantha — February 10, 2011 — Celebs
References: kohls & sassisamblog
If you love summer garden styles, you will definitely appreciate the LC Lauren Conrad Kohl's Spring 2011 lookbook. The sweet and sunny photoshoot features Conrad in pretty pinks, cropped jackets, floaty dresses and floral prints.
The LC Lauren Conrad Kohl's Spring 2011 lookbook has an Alice in Wonderland vibe to it, featuring candies, cupcakes and hanging chandeliers. The campaign is cute, girlie, flirty and very appealing.
Implications - Women are looking for ways to stay feminine among the bevy of dark designs coming out. Designs that offer beautiful styles in a subtle aesthetic are appealing to the female shopper who wants to stay in touch with her softer side. Designers could hone in on this desire for more femininity in order to attract more buyers.
The LC Lauren Conrad Kohl's Spring 2011 lookbook has an Alice in Wonderland vibe to it, featuring candies, cupcakes and hanging chandeliers. The campaign is cute, girlie, flirty and very appealing.
Implications - Women are looking for ways to stay feminine among the bevy of dark designs coming out. Designs that offer beautiful styles in a subtle aesthetic are appealing to the female shopper who wants to stay in touch with her softer side. Designers could hone in on this desire for more femininity in order to attract more buyers.
Trend Themes
1. Garden-inspired Fashion - Designers could create more garden-inspired fashion designs to appeal to female shoppers who want to stay in touch with their softer side.
2. Alice in Wonderland Vibes - Incorporating elements of Alice in Wonderland into fashion campaigns could create cute and appealing aesthetic for consumers.
3. Flirty Lookbooks - Creating flirty and feminine lookbooks could be a successful strategy for brands to attract female shoppers who seek out beautiful styles with subtle aesthetics.
Industry Implications
1. Fashion - Fashion designers can take advantage of the trend towards softer, garden-inspired designs to attract female shoppers who appreciate beauty and femininity as part of their seasonal wardrobes.
2. Photography - Photographers may seek to reproduce Alice in Wonderland-inspired aesthetics to achieve a cute and eccentric vibe and create brand campaigns with broader appeal.
3. Retail - Retailers could create lookbooks that cater to a female audience that loves flirty designs, pastel colors and playful aesthetics in their seasonal wardrobe choices.
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