Premium brand Hornitos Tequila is venturing into the ready-to-drink category with crisp and refreshing Hornitos Tequila Seltzer. Available in lime and mango flavors, the ready-made canned cocktails tap into the ever-growing demand for tequila and ready-to-drink cocktails, especially hard seltzers. The products boast less than 115 calories and they're fueled by simple, natural ingredients.
The premium tequila seltzers were created as the "perfect choice for those seeking a refreshing, ready-made cocktail for their high-energy moments this season."
To kick off the launch of these refreshing tequila seltzers, the brand is inviting adult fans to participate online in the Call The Shots giveaway for their chance to win many great experiences, prizes and adventures.
Tropical Tequila Seltzers
Hornitos Tequila Seltzer Shares Refreshment for High-Energy Moments
Trend Themes
1. Tequila Seltzers - The rise of tequila seltzers presents an opportunity for beverage companies to create unique and refreshing ready-to-drink cocktails.
2. Hard Seltzers - The demand for low-calorie and natural ingredient hard seltzers continues to grow, creating a market for new and innovative brands to enter the ready-to-drink category.
3. Premium Ready-to-drink Cocktails - The trend towards premium and high-quality ready-to-drink cocktails offers an opportunity for beverage companies to tap into the growing demand for convenience without sacrificing taste and quality.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can take advantage of the tequila seltzer trend by launching new products that cater to the desire for refreshing and low-calorie cocktails.
2. Ready-to-drink Beverages - The growing demand for hard seltzers and premium ready-to-drink cocktails signifies an opportunity for the ready-to-drink beverage industry to create unique and innovative products that cater to consumer preferences.
3. Online Marketing - Online marketing campaigns, such as the Call The Shots giveaway presented by Hornitos Tequila, offer opportunities for brands to engage with their target audience and create excitement around new product launches.