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Hard Ice Tea Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

The High Noon Vodka Iced Tea Debuts in Time for Summer

— May 29, 2024 — Lifestyle
High Noon, the best-tasting hard seltzer brand, is expanding its lineup with the new High Noon Vodka Iced Tea, set to become the go-to hard tea option for summer 2024 and beyond. This premium non-carbonated drink is crafted with real vodka and real iced tea, offering a refreshing twist on a summertime classic without added sugar.

Consumers are increasingly turning to hard tea, making it one of the most popular ready-to-drink (RTD) categories in 2023, surpassing other favorites like hard lemonade and wine coolers. High Noon Vodka Iced Tea caters to this demand with four enticing flavors: Original, Peach, Lemon, and Raspberry. Each 355ml can contains just 90 calories, is gluten-free, and promises a light sweetness with a hint of black tea.

Available in Variety 8-packs for an MSRP of $19.99, High Noon Vodka Iced Tea is the perfect addition to your summer beverage lineup. Enjoy the authentic taste of vodka and iced tea with a modern twist, and elevate your hard tea experience with High Noon.

Image Credit: High Noon
Trend Themes
1. Premium RTD Beverages - Consumers are gravitating towards high-quality ready-to-drink options that deliver authentic, premium experiences.
2. Health-conscious Alcoholic Drinks - Drinks low in calories and free from added sugars are seeing increased demand as health-minded consumers seek better-for-you alcoholic beverages.
3. Flavor-variety Innovation - Offering multiple enticing flavors like Original, Peach, Lemon, and Raspberry captures consumer interest and caters to diverse taste preferences.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage market is expanding with innovative, health-conscious options that appeal to modern consumers.
2. Health and Wellness - Health and wellness industries can capitalize on the growing trend of low-calorie, gluten-free alcoholic drinks without added sugars.
3. Packaging and Distribution - Innovations in packaging, such as variety 8-packs, provide convenient and attractive options for consumers looking for premium drinks.
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