Tapping into the popularity of ready-to-drink cocktails and low/no alcohol beverages, Good Sunday launched a Grapefruit Gin Soda in a can. The Millennial-created brand offers a sessionable, premium gin soda that's not only low in alcohol but also calories and sugar, as a single 473-milliliter can contains only 110 calories and one gram of sugar.
The simply crafted cocktails are made with ingredients like grapefruit juice, carbonated water and small-batch gin, which are said to come together and create a vibrant citrus flavor with crispness and a dry finish.
As co-founder Dylan Corson says: "When we looked at what was on the market, everything was either high alcohol or filled with sugar and tasted like candy—it was the opposite of what we wanted to drink."
Low-Alcohol Gin Sodas
Good Sunday's Grapefruit Gin Soda is Low in Sugar, Calories & Alcohol
Trend Themes
1. Ready-to-drink Cocktails - Disruptive innovation opportunity: Develop new low-alcohol, low-sugar, and calorie-conscious ready-to-drink cocktails to cater to health-conscious consumers.
2. Low/no Alcohol Beverages - Disruptive innovation opportunity: Create innovative and flavorful low or no alcohol options to meet the growing demand from consumers looking for healthier drinking choices.
3. Premium Gin Soda - Disruptive innovation opportunity: Offer premium, sessionable gin sodas with unique flavor profiles that appeal to discerning consumers.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Manufacture low-alcohol, low-sugar, and calorie-conscious beverages, including ready-to-drink cocktails and low/no alcohol options.
2. Health and Wellness - Disruptive innovation opportunity: Develop and market health-focused beverages that meet the growing demand for low-alcohol and low-sugar options.
3. Alcoholic Beverages - Disruptive innovation opportunity: Create and promote premium, sessionable alcoholic beverages like gin sodas that offer a unique taste experience.