Body Vodka is 10-Times Distilled and Has Touch of Agave Nectar
Michael Hemsworth — July 21, 2022 — Marketing
References: shopdrinkbody & bevnet
The Body Vodka is a new spirit created by comedian and brand-builder Jilly Hendrix as a product for consumers looking to reduce the amount of alcohol they consume. The spirit is rated with 25% less alcohol than standard alternatives on the market and features a 30% ABV (60 proof) recipe that's 10-times distilled for the best-quality final product. The vodka is made with non-GMO corn and organic agave nectar for a clean, smooth finish but has no remaining sugar to make it suitable for those on low-sugar diets.
The Body Vodka is expected to be a welcome addition to the burgeoning low and no-alcohol industry, and is well-suited for use in your choice of cocktails or enjoyed on its own.
The Body Vodka is expected to be a welcome addition to the burgeoning low and no-alcohol industry, and is well-suited for use in your choice of cocktails or enjoyed on its own.
Trend Themes
1. Low-alcohol Spirits - Opportunity to explore and offer alternative options for consumers looking to reduce their alcohol intake.
2. Clean Label Products - Opportunity to capitalize on the increasing demand for natural and organic ingredients.
3. Reduced-sugar Alcoholic Beverages - Opportunity to cater to the growing number of consumers looking for healthy and low-sugar options in the beverage industry.
Industry Implications
1. Alcoholic Beverages - The Body Vodka is a disruptive innovation that has the potential to create a whole new market segment within the alcoholic beverages industry.
2. Organic Food and Drinks - The vodka's use of non-GMO corn and organic agave nectar can disrupt the organic food and drinks industry by providing more options for consumers looking for natural ingredients.
3. Health and Wellness - The Body Vodka's reduced sugar content makes it suitable for those on low-sugar diets and creates an opportunity for the health and wellness industry to collaborate with the beverage industry to offer healthier options.
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