Joni's Non-Alcoholic Beverages Repurpose Pressed Juice from Unripened Grapes
Laura McQuarrie — November 7, 2023 — Lifestyle
Verjus, traditionally made from unripe grapes is being reinvented for a new generation of drinkers with a modern twist by Joni. Available in a convenient canned format, Joni's ready-to-drink beverages offer a refreshing and sophisticated alternative for those seeking a unique, non-alcoholic beverage.
These lightly sparkling, crisp beverages and mixers made with upcycled fruit help to repurpose grapes that are removed as part of the culling process that thins grape vines to optimize flavors for wine-making. Joni's two flavorful verjus varieties include Blanc and Rouge, both of which pair carbonated water and apple juice with verjus. While Blanc is fresh and bright with savory notes of celery, basil and tarragon, Rouge features earthy herbs and spices like allspice, cardamom and rosemary, as well as concord grape juice for a richer, darker color.
These lightly sparkling, crisp beverages and mixers made with upcycled fruit help to repurpose grapes that are removed as part of the culling process that thins grape vines to optimize flavors for wine-making. Joni's two flavorful verjus varieties include Blanc and Rouge, both of which pair carbonated water and apple juice with verjus. While Blanc is fresh and bright with savory notes of celery, basil and tarragon, Rouge features earthy herbs and spices like allspice, cardamom and rosemary, as well as concord grape juice for a richer, darker color.
Trend Themes
1. Upcycled Beverages - The use of upcycled fruit in beverages is offering a sustainable and unique alternative for consumers.
2. Convenient Canned Drinks - Canned ready-to-drink beverages are gaining popularity for their convenience and portability.
3. Non-alcoholic Alternatives - The demand for sophisticated non-alcoholic beverages is creating a market for innovative alternatives.
Industry Implications
1. Beverage - The beverage industry has the opportunity to leverage upcycled fruit to create sustainable and unique offerings.
2. Packaging - The packaging industry can capitalize on the growing trend of convenient canned drinks by offering innovative solutions.
3. Hospitality - The hospitality industry can tap into the demand for non-alcoholic alternatives by incorporating these upcycled grape drinks into their menus.
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