Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Alcohol-Removed Rosés

Clean the Sky - Positive Eco Trends & Breakthroughs

SipClean Emulates Fresh Strawberries and Stone Fruit with This Offering

— May 19, 2022 — Marketing
With its Alcohol-Removed Rosé and other types of wine that follow the same principle, SipClean is jumping on the no-alcohol wellness movement. The brand offers a range of tasty beverages for individuals who have pledged to be designated drivers, are taking a break from drinking, or simply don't drink at all.

The Alcohol-Removed Rosé by SipClean is offered in a minimalist and aesthetically pleasing can. Each beverage has about 40 calories and only three grams of sugar. SipClean states that 12oz of its Alcohol-Removed Rosé is equal to two 6oz pours of wine. Alongside the fresh strawberries and stone fruits that dominate the flavor of the beverage, a "crisp minerality with a dry finish" also manifests.

Image Credit: SipClean
Trend Themes
1. Non-alcoholic Beverages - As more people embrace no-alcohol wellness, there is a growing demand for nuanced non-alcoholic beverages that offer the same taste experiences as alcoholic beverages.
2. Minimalist Packaging - Minimalist and aesthetically pleasing packaging designs offer companies an opportunity to stand out from the crowd while also appealing to consumers' desire for simplicity and elegance.
3. Low-calorie and Low-sugar Options - Offering drinks with lower sugar and calorie content can appeal to health-conscious consumers and those who are looking to limit their sugar and calorie intake, thereby creating a unique selling proposition.
Industry Implications
1. Beverage Industry - The beverage industry is ripe for disruption as consumers demand healthier and more nuanced options that are both delicious and alcohol-free.
2. Wellness Industry - As consumers increasingly prioritize health and wellness, there is an opportunity for companies to create more nuanced and innovative products and services that meet these evolving needs.
3. Food Packaging Industry - As consumers increasingly demand simplicity and elegance, there is an opportunity for companies in food packaging to design minimalist and aesthetically pleasing packages that stand out in a crowded market.
6.8
Score
Popularity
Activity
Freshness