Video games have come a long way since their debut in the early '80s and the quality of these epic video game ads reflects that change. Game commercials are beginning to move away from simply showcasing gameplay content within a 30-second time slot and are instead investing time, money and creativity into constructing something that alludes to the game's captivating environment and tantalizing narrative.
Similar to the commercials for Hollywood Blockbusters, these video game ads select and combine specific moments within the game's story in order to entice the audience to want to not only play the game, but experience that world and witness the development of the characters within it.
From apocalyptic showdowns to superhero epics, these trailers display the evolving technology and growing potential for narrative and interactive experiences in video games.
16 Cinematic Video Game Ads
From Zombies to Superheroes, These are Some Hollywood-Worthy Trailers:
Andrew Robertson — Mar 12, 2012 — Tech
16
Cold-Blooded Villain Previews
The Arkham City Mr. Freeze Trailer Leaves Viewers With Chills
15
Caped Crusader Game Spots
Batman Arkham City Trailer Unveils a Full Epic Look
14
Narcissistic Game Previews
The Arkham City: Riddler Trailer is Narrated by Villain Edward Nigma
13
Villainous Video Game Teasers
Arkham City 'Joker & Harley' Pits Batman Against his Great Nemesis
12
Provocative Video Game Trailers
World Premiere of Batman 'Arkham Asylum'
11
Beautifully Tragic Zombie Trailers
This Dead Island Official Trailer Will Blow Your Mind
10
Video Game Short Films
John Hillcoat Directs the Red Dead Redemption Movie
9
Colossal Gamer Trailers
The Battlefield 3 Gameplay Footage Video is Epic
8
Supercharged Game Trailers
DC Universe Online Clip is Awesomely Cinematic
7
Apocalyptic Survival Previews
The Last of Us Trailer Debuts with Intense Moments
6
Zombie Apocalyptic Showdowns
Left 4 Dead 'Impulse 76' Brings Surprise Guests to the Survivors
5
Gangster Game Previews
GTA V Official Trailer Gives a Glimpse of What Fans Can Expect
4
Wisecracking Soldier Trailers
MW3 'The Vet & The n00b Trash Talk' Depicts Hilarious Conversations
3
Hollywood War Game Trailers
Modern Warfare 3 ‘The Vet & The n00b' is Gloriously Epic
2
Bogus Avian App Trailers
Rooster Teeth Creates a Hilariously Well-Produced Angry Birds Spoof
1
Action-Packed Vigilante Trailers
Nightwing for Arkham City Shows Dick Grayon At His Finest
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Cinematic Colosseum Experiences
PEPSI x Regal Celebrate Gladiator II with the 'Pepsi COLAsseum'
Brand-Themed Handheld Consoles
The HyperMegaTech Super Pocket Comes in Two Special Editions
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Gamer-Focused Energy Cans
Monster Energy's New Can Designs Offer In-Game Rewards for Call of Duty
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Heritage-Inspired Game Consoles
PlayStation 30th Anniversary Collection Nods to the First Console
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Super Hero-Inspired Mobile Games
Monopoly Go and Marvel Collaborate to Make Film Favorites Mobile
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Pay-What-You-Want Gaming Platforms
Humble Bundle Changes Game Distribution with Flexible Pricing
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Magical Game Collaborations
Disney is Investing in Epic Games and Launching Fortnite Content
Bloody Promotional Game Campaigns
Gaming Franchise Diablo Wants Fans to Donate Blood For a PC
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Haunting Gaming Adventures
The New Hauntii XBOX Game Is Super Mario Inspired
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Political Campaign Game Maps
Fortnite Develops Freedom Town for Harris/Walz Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Franchise-Inspired Witchy ASMR Videos
Marvel Presents an ASMR Video from Agatha All Along Witches
Dark Meditative Digital Games
The Crow Country Game is Inspired by Retro Classic Games
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Robot Character Digital Games
Sony Introduces the New Astro Bot Adventure Game
Hybrid Horror Video Games
Hideo Kojima and Jordan Peele Announced OD at the 2023 Game Awards
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Gory Anime Trailer Launches
Netflix Introduces a Look at the Terminator Zero Trailer
Parametric Style Video Games
Zaha Hadid Architects and Epic Games Add to Re:Imagine London
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Adventure Game-Adapted Animations
Stray is Being Adapted as an Animated Movie by Annapurna
Iconic Action Game Ports
Supergiant Games' 'Hades' is Coming to iOS Devices via Netflix Games
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Futuristic Lighting Action Games
Marvel 1943 will Feature Nanite and Lumen Technologies
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Remade 2D Animation Games
Dragon Quest is Reimagined into 2D Animation Video Games
Next-Gen Crime Games
Rockstar Games is Set to Launch 'Grand Theft Auto VI' in 2025
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Regal Adventure Game Designs
The Princess Peach: Showtime! Game Has a Simplistic Mission
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Horror Franchise-Themed Games
A Paranormal Activity Game is Currently in the Works
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Superhero-Inspired PC Games
Sony Announced the PC Launch of the Spider-Man 2 Game
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Community Game Help Functions
PlayStation 5's Game Help Function Now Sources Videos
Puzzle Animated Biopic Trailers
LEGO and Pharrell Unveil the Piece by Piece Trailer
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Pixel-Style Role-Play Games
Disney Adventures Into Pixel Gaming with its New Mobile Title
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Anime Service-Backed Games
Crunchyroll is Adding Mobile Games to its Subscription-Based Offerings
Creative Hollywood-Themed Games
'Greenlight' Tasks Players with Pitching Ideas to Studio Heads
Milestone-Honoring Music Videos
Transformers Gets a Special Anime Music Video for Anniversary
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Cinematic Exploration Tools
Cinema Roadmap Offers Interactive Maps for Film Enthusiasts
Zombie Action Game Remasters
Capcom's Dead Rising is Getting a Full Remaster for Modern Devices