Video games have come a long way since their debut in the early '80s and the quality of these epic video game ads reflects that change. Game commercials are beginning to move away from simply showcasing gameplay content within a 30-second time slot and are instead investing time, money and creativity into constructing something that alludes to the game's captivating environment and tantalizing narrative.
Similar to the commercials for Hollywood Blockbusters, these video game ads select and combine specific moments within the game's story in order to entice the audience to want to not only play the game, but experience that world and witness the development of the characters within it.
From apocalyptic showdowns to superhero epics, these trailers display the evolving technology and growing potential for narrative and interactive experiences in video games.
16 Cinematic Video Game Ads
From Zombies to Superheroes, These are Some Hollywood-Worthy Trailers:
Andrew Robertson — Mar 12, 2012 — Tech

16
Cold-Blooded Villain Previews
The Arkham City Mr. Freeze Trailer Leaves Viewers With Chills

15
Caped Crusader Game Spots
Batman Arkham City Trailer Unveils a Full Epic Look
14
Narcissistic Game Previews
The Arkham City: Riddler Trailer is Narrated by Villain Edward Nigma
13
Villainous Video Game Teasers
Arkham City 'Joker & Harley' Pits Batman Against his Great Nemesis
12
Provocative Video Game Trailers
World Premiere of Batman 'Arkham Asylum'
11
Beautifully Tragic Zombie Trailers
This Dead Island Official Trailer Will Blow Your Mind
10
Video Game Short Films
John Hillcoat Directs the Red Dead Redemption Movie
9
Colossal Gamer Trailers
The Battlefield 3 Gameplay Footage Video is Epic
8
Supercharged Game Trailers
DC Universe Online Clip is Awesomely Cinematic
7
Apocalyptic Survival Previews
The Last of Us Trailer Debuts with Intense Moments
6
Zombie Apocalyptic Showdowns
Left 4 Dead 'Impulse 76' Brings Surprise Guests to the Survivors
5
Gangster Game Previews
GTA V Official Trailer Gives a Glimpse of What Fans Can Expect
4
Wisecracking Soldier Trailers
MW3 'The Vet & The n00b Trash Talk' Depicts Hilarious Conversations
3
Hollywood War Game Trailers
Modern Warfare 3 ‘The Vet & The n00b' is Gloriously Epic
2
Bogus Avian App Trailers
Rooster Teeth Creates a Hilariously Well-Produced Angry Birds Spoof
1
Action-Packed Vigilante Trailers
Nightwing for Arkham City Shows Dick Grayon At His Finest
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Cinematic Colosseum Experiences
PEPSI x Regal Celebrate Gladiator II with the 'Pepsi COLAsseum'
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Nostalgic Mayonnaise Advertisements
Hellmann's Brings Together Meg Ryan and Billy Crystal
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Heritage-Inspired Game Consoles
PlayStation 30th Anniversary Collection Nods to the First Console
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Video Game-Inspired Vehicles
Hyundai Introduces the New INTEROID EV Influenced by Gaming
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Graphic Fashion Animation Campaigns
Louis Vuitton Remasters Takashi Murakami's Superflat Animation
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Superhero-Themed Hospital Campaigns
Deadpool and Kidpool Star in SickKids Foundation Ad
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Super Hero-Inspired Mobile Games
Monopoly Go and Marvel Collaborate to Make Film Favorites Mobile
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Pay-What-You-Want Gaming Platforms
Humble Bundle Changes Game Distribution with Flexible Pricing
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIMAGINE Campaign'
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Political Campaign Game Maps
Fortnite Develops Freedom Town for Harris/Walz Campaign
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
Streaming Series Video Games
The 'Thronglets' Game is Inspired by a Black Mirror Episode
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Toy Brick Reimagined Trailers
LEGO Transforms the Wicked Movie into a Brickified Version
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Blockbuster Film-Saga Ice-Cream Ads
Häagen-Dazs Unveiled its 'Not So Fast, Not So Furious' Spot
Chef-Approved Video Games
Gordon Ramsay Finds His Zen Within the ‘Hay Day’ Ad
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Reimagined Holiday Spots
NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures
Haunting Gaming Adventures
The New Hauntii XBOX Game Is Super Mario Inspired
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Power-Packed Yogurt Ads
Oikos' Surprising Strength Super Bowl Ad Delivers a Much-Needed Boost
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Sci-Fi-Inspired Kitchenware Commercials
HexClad Has Announced Its First Super Bowl Commercial
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Franchise-Inspired Witchy ASMR Videos
Marvel Presents an ASMR Video from Agatha All Along Witches
Dark Meditative Digital Games
The Crow Country Game is Inspired by Retro Classic Games
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Robot Character Digital Games
Sony Introduces the New Astro Bot Adventure Game
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Retro-Futurism Video Cameras
This Super 8 Camera Concept by Juliana Iacono is Nostalgic
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Gory Anime Trailer Launches
Netflix Introduces a Look at the Terminator Zero Trailer
Parametric Style Video Games
Zaha Hadid Architects and Epic Games Add to Re:Imagine London
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Retro Comic-Book Style Animations
Marvel Presents Your Friendly Neighborhood Spider-Man
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Remade 2D Animation Games
Dragon Quest is Reimagined into 2D Animation Video Games
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Superhero-Inspired PC Games
Sony Announced the PC Launch of the Spider-Man 2 Game
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Puzzle Animated Biopic Trailers
LEGO and Pharrell Unveil the Piece by Piece Trailer
Cinematic Exploration Tools
Cinema Roadmap Offers Interactive Maps for Film Enthusiasts
Pixel-Style Role-Play Games
Disney Adventures Into Pixel Gaming with its New Mobile Title
Creative Hollywood-Themed Games
'Greenlight' Tasks Players with Pitching Ideas to Studio Heads
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Milestone-Honoring Music Videos
Transformers Gets a Special Anime Music Video for Anniversary
Zombie Action Game Remasters
Capcom's Dead Rising is Getting a Full Remaster for Modern Devices