Make-up helps confident women to play around with their looks. These unusual cosmetic innovations will definitely inspire you to rethink your current make-up routine. This list includes crafty cosmetics, make-up removal products, packaging, tutorials and other exciting cosmetic concepts.
Some of these quirky cosmetics include dessert flavored lip gloss, scented nail polish collections and social media-inspired eye-shadows.
While some of these ideas are undeniably awesome, like the surprise makeover booths and Kool-Aid lip-staining tutorials, others are just bizarre and awe-inspiring like the photos of hamburger-inspired eyeshadow.
32 Unusual Cosmetic Innovations

32
Lusciously Painted Pouts
This Fruity Lip Art Produces Delicious and Imaginative Looks

31
Dessert-Inspired Cosmetic Lines
The Etude House Sweet Recipe Collection is Delicious

30
Muscle-Enhancing Makeup
The It Cosmetics Kits Teach You How to Look the Part (UPDATE)
29
DIY Berry Lip Stains
The Beauty Department Ladies are Whipping Up Tasty Edible Cosmetics
28
Magical Mineral Makeup
Micabella Cosmetics Work Interchangeably to Create Vibrant Looks
27
Sailor-Inspired Makeup
The Mac Cosmetics 2012 Marine Summer Collection is Chic
26
Vampy Starlet-Inspired Cosmetics
The MAC Cosmetics Marilyn Monroe Makeup Collection is Chic
25
Superhero Symbol Makeup
The Jonathan Knowles and Celine Nonon Lipstick Art is Beautiful
24
Cosmetics Conception Charts
Discover How Makeup Trends Changed and Evolved Through History
23
Electrified Extraterrestial Cosmetics
Andrew Gallimore 'Out of Darkness' Defines Futuristic Beauty
22
Hamburger Eyeshadow Adverts
The Netherlands Burger King Ad Boasts Beefy Makeup
21
Candy Cosmetic Guides
The Beauty Department's DIY Yummy Lip Applies Kool-Aid
20
Adorably Nerdy Cosmetics
The Hello Kitty 'Head of The Class' Palette is Geek Chic
19
Therapy-Inspired Cosmetics
The Lush 'Emotional Brilliance' Line is Sensitive to Consumers' Needs
18
Cosmetic Corpse DIY Looks
The 'Gothic Vampire Makeup Tutorial' Instructs Viewers on Dark Beauty
17
Dessert-Shaped Cosmetics
Shades of Chocolate Wrapped in Sweet Design by Etude House
16
Retro Robot Cosmetics
Makeup Artist Jangsara Creates Astounding R2D2 Eye Looks
15
Candy Cane Cosmetics
The Candy Cane Sugar Scrub is a Festive Beauty Regiment
14
Delectable Pizza Salves
The Pizza Lip Balm Packs the Flavor Without the Calories
13
Speckled Nail Varnishes
Illamasqua Nail Polish is Just in Time For Easter
12
Vampiric Cosmetics
The Tarte for True Blood Makeup Line is Sensual
11
Social Media-Themed Cosmetics
Yves Saint Laurent Facebook Palette is for Devoted Fans
10
Surprise Makeover Telephone Booths
The Benefit Temptation Telephone Surprises Unsuspecting People
9
Organic Lip Polishes
The Lush Lip Scrub is Sure to Keep Your Lips Kissable All Winter Long
8
Eco-Friendly Lip Gloss
Freedom Glow is an Entirely Green Lipstick Except in Shade
7
Cosmetic Book Clutches
Designer Olympia Le Tan Collaborates with Cosmetic Brand Lancôme
6
Boldly Hued Brow Cosmetics
The Anastasia Hypercolor Lash and Brow Tint is Edgy
5
Sweet-Smelling Nail Colors
The Lotta Luv Candy-Scented Nail Polish is a Treat for Your Nostrils
4
Glamorizing Travel Makeup Kits
The Benefit Cosmetics 'Glowla' Kit Provides all the Essentials
3
Wine Stain Eradicators
The Wine Wipes Will Wash Away All the Tell-Tale Signs of Alcohol Indulgence
2
Hybrid Holiday Cosmetics
Pumpkin Eggnog Bubble Bath Salts Combine Halloween and Christmas
1
Iconic Feminine Critter Cosmetics
Girly Disney Character Minnie Mouse Gets Her Own Fashion Line
Related Ideas
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Patisserie-Inspired Beauty Pop-Ups
Estée Lauder x Ladurée Partner for Sensorial Makeup
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Buttery Under-Eye Masks
Collage Skincare's Reusable Eye Masks are Styled Like Sticks of Butter
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Multi-Use Beauty Oils
Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Hydroxytyrosol-Based Makeup Innovations
OLIVE ROSE is the World's First No Makeup Makeup
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
National Avocado Day Cosmetics
Wonderskin x Chipotle Unveil a Limited-Edition Green Lip Stain
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Ultra-Blendable Shimmery Eyeshadows
Kaja Unveiled Two Additional Shades for its 'Beauty Bento'
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Multipurpose Beauty Crayons
Make Up For Ever's Artist Color Crayon Sticks Add Color with a Swipe
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Limited-Edition Makeup Carriers
Rabanne's Exclusive 1969 Makeup Clutch Bridges Beauty and Fashion
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
In-The-Dark Cosmetic Pop-Ups
KissMe Ferme Debuts the Rouge Shop in the Dark Event
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Upcycled Algae Makeup
The Unseen Beauty's Absorption Collection Uses Living Ink's Algae Black
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Non-Toxic Kid-Friendly Make-Up Kits
Klee Naturals' Kids' Makeup Kit Boasts Natural Ingredients
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
Holiday Beauty Advent Calendars
HH Science™'s Special Holiday Box Features 12 Products
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
French-Style Sheer Lipsticks
Bisou Jelly Creates the Look of Shiny, Just-Bitten Lips
Vibrant Pride Month Makeup
The Makeup Revolution Beam Bright Rainbow Highlighter is Easy to Use
Adaptive Lip Plumpers
Too Faced's Lip Injection Lip Blush Takes After a Cosmetic Procedure
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Coagulating Lip Oils
Makeup A Muder's Kiss of Death Lip Oils Create a Blood-Stained Effect
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Filipino Dessert-Inspired Cosmetics
Huda Beauty Launches an Ube-Inspired Setting Powder
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Creamy Multitasking Lipsticks
Bonjou Beauty's Lipstick is Clean, Versatile, and Nourishing
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Hydrating Lip Gloss Stains
NYX's Lip I.V. Delivers Vitamin-Infused Hydration, Plus Color & Shine
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Anti-Aging Lip Oils
Hourglass' Nº 28 Lip Treatment Oil Features a 24k Gold-Plated Tip
Pocket-Sized Blush Sticks
Rhode Pocket Blush Makes Cream Blush Ready to Grab and Go
Compact Shimmer Highlighters
Kimchi Chic Beauty Debuts Miniature Versions of a Popular Product
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Multi-Functional Makeup Products
Bonjou Beauty Boasts the Two-In-One Double Duty Cheek & Lip Cream
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Liquid Blush Expansions
Huda Beauty's Releases the New 'Blush Filter Liquid Blush'
Recontouring Lip Glosses
Lip Flip Shimmer Gloss is Named After a Procedure for Fuller Lips
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Ulltra-Vibrant Lip Colors
Smashbox Canada Presents the Long-Lasting Flash FX Lipstick
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Cranberry-Inspired Beauty Masks
Ere Perez Cranberry Lip & Eye Mask is Versatile & Nourishing
Conveniently Packaged Eye Masks
grace & stella Offer a Simple Solution for Eye Care
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Skin-Caring Eyeshadows
Oceanly Eyeshadows are Plastic-Free and Infused with Seaweed
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties