These unique auction events include a range of charitable stunts and brand marketing efforts to raise money and awareness.
Some of the most interesting branded auctions come from Skittles, Dos Equis and Nokia, as well as eBay, which joined up with Sotheby's in order to celebrate a one-of-a-kind collection of memorabilia from New York City. In order to capitalize on a consumer's desire for exclusivity, AirBerlin implemented a program called 'Exquisite' that let its travelers bid for better seats. More often than not, these branded auctions are running as part of both online and offline campaigns.
As far as some of the most unusual auction formats, there are organizations that sell Instagram photography for charity, as well as auctions where a bidder's only chance to win is to display a deep and authentic emotional response to an item.
16 Unique Auction Events
From Candy Brand Auctions to Auctioned Airline Upgrades:
Laura McQuarrie — Apr 11, 2016 — Art & Design
16
Stolen Street Art Auctions
'Stealing Banksy?' is an Exhibition and Auction of Banksy's Street Art
15
Beer Brand Auctions
The 'Coveted Collection' Sells the World's Most Interesting Man's Posessions
14
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
13
Prank Innocence Auctions
This April's Fool's Day Prank is Strange in a Few Ways
12
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
11
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
10
Online Charity Art Auctions
The 'Instant' Organization Sells Instagram Photographs for Charities
9
Space Memorabilia Auctions
The 'Space History Sale' Comprises Precious Space Exploration Items
8
Emotion-Based Auctions
This Strange Auction Rewarded the Bidder Who Truly Wanted an Item Most
7
Novel-Referencing Auctions
The Promotional Book Auction is for Miranda July's The First Bad Man
6
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
5
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
4
Parking Auction Apps
MonkeyParking Shows San Francisco Parking Spots Available to Bid Upon
3
Inspiring Art Auctions
Emirates NBD's Special Auction Surprises Patrons with Upcoming Talent
2
Charitable Celeb Bed Auctions
Alan Thicke is Auctioning Off His Bed for Habitat for Humanity
1
Candy Brand Auctions
Skittles' Web Auction Lets Fans Bid for Collectibles with Social Media Likes
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