The Promotional Book Auction is for Miranda July's The First Bad Man
Alyson Wyers — December 16, 2014 — Marketing
References: thefirstbadman & fastcocreate
To promote her new (and first) novel, Miranda July is having a book auction featuring items mentioned in The First Bad Man.
Given the book, as Fast Company's CoCreate describes, is about a "lonely romantic who believes she has been sleeping with a co-worker throughout numerous past lives" and not about, say, a rich spy with a passion for art collection, the book auction is more than a little unconventional. Featuring lots like an old envelope with a pear doodle (as discussed on page 5) and a one dollar bill accompanied by a single bobby pin (referenced on page 162), the artistic promotion is still raising funds ($41 and $103 respectively). Proceeds will go to The National Partnership for Women and Families.
The First Bad Man comes out on January 13.
Given the book, as Fast Company's CoCreate describes, is about a "lonely romantic who believes she has been sleeping with a co-worker throughout numerous past lives" and not about, say, a rich spy with a passion for art collection, the book auction is more than a little unconventional. Featuring lots like an old envelope with a pear doodle (as discussed on page 5) and a one dollar bill accompanied by a single bobby pin (referenced on page 162), the artistic promotion is still raising funds ($41 and $103 respectively). Proceeds will go to The National Partnership for Women and Families.
The First Bad Man comes out on January 13.
Trend Themes
1. Artistic Promotions - Opportunity for businesses to use unconventional and artistic promotions to generate buzz and raise funds for a cause.
2. Promotional Auctions - The use of auctions as a promotional tool to engage audiences and create a unique experience around a product or concept.
3. Novel-inspired Merchandise - Growing trend of creating and selling merchandise inspired by specific novels to enhance the reading experience and bring the story to life.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Publishers can collaborate with authors to develop unique promotional strategies that go beyond traditional book launches.
2. Art and Collectibles - Disruptive innovation opportunity: The art and collectibles industry can explore partnerships with authors to auction or sell items mentioned in books, creating a new category of collectible merchandise.
3. Nonprofit and Fundraising - Disruptive innovation opportunity: Nonprofit organizations can adopt creative fundraising methods, such as book auctions, to engage donors and raise funds for their causes.
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