As an alternative to purchasing generic off-the-shelf supplements, many health-conscious consumers are investing in their wellness by buying personalized vitamin supplements from direct-to-consumer companies. While the process of personalizing these products may require more effort than usual—because there may be tests or quizzes that may need to be taken—over the long-term, people benefit from being able to take advantage of products that are highly tailored to their needs and delivered directly to their door.
While Paragon Vitamins uses hair tissue analysis and Baze has consumers use a blood-testing device to determine the kinds of plans that will best serve their unique needs, other companies put just as much thought into their customized formulas with the help of algorithms and by taking various lifestyle factors into consideration.
12 Personalized Vitamin Supplements
From Customized Vitamin Packs to Personalized Smoothie Shots:
Laura McQuarrie — Sep 26, 2019 — Lifestyle

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Personalized Supplement Subscriptions
The Vitamin Shoppe's 'Only Me' Addresses Individual Needs

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Customized Vitamin Packs
Paragon Vitamins Uses Hair Tissue Analysis to Personalize Vitamins

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Custom Vitamin Kits
'Vitamin Packs' Connects Consumers to Personalized Supplement Plans
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Luxurious Self-Care Trios
Sexual Wellness Brand 'Maude' Launched a Bodycare Collection
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Personalized Beauty Supplements
Persona's Hair, Skin & Nail Blend Has Horsetail Extract & Collagen
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Custom Vitamin Subscription Services
'Vitafive' Ensures You Get the Daily Vitamins You Need
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Health-Boosting Personalized Vitamins
Baze Takes Dietary Supplements to the Next Level
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Personalized Smoothie Shots
Buddy Nutrition Offers Wellness Shots That Replace Daily Vitamins
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Reformatted Daily Vitamin Supplements
rootine vitamins Provides Custom-Made Vitamins for Consumers
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Personalized Wellness Protein Powders
Care/Of Has Launched Unique Protein and Boost Powders
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Personalized Prenatal Vitamins
Vitamin Packs' Pre-Post Natal Solution Offers Personalized Vitamins
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Personalized Supplement Subscription Services
Persona Nutrition Aims to Optimize Ones Health
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Children-Friendly Daily Multivitamins
EllaOla is Launching Its Line of Daily Multivitamins
Vitamin-Packed Temporary Tattoos
The Daily Defense Patches Deliver a Wellness Boost to the Skin
Photo-Based Vitamin Deficiency Apps
'Vita-Cam' Uses AI to Scan Photos for Deficiency Signs
Hair Vitality Supplements
Centred's Hair Growth Vitamins Nourish Locks from Within
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Flavor-First Supplements
Proper Makes Supplementation Easy, Effective and Enjoyable
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Portable Superfood Packets
Juice Plus+ Superfood Powder Blends 30 Fruits, Veggies & Berries
Customized Health Solutions
The Bioniq X Remedy Place Collab Offers Hyper-Personalization
Longevity-Focused Wellness Supplements
Jung+ Works to Make Longevity Solutions More Accessible
Vitamin Shot Stalls
Plenish Set Up a Little Shot Shop Staffed by Knowledgeable Kids
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
Apple-Infused Skincare Systems
Vincent's Topical Products & Supplements Feature Ultra Antioxidants
Vitamin-Enriched Chocolate Lines
FourX Better Chocolates Delivers Vitamins In Chocolate Format
Supermarket-Health Supplement Partnerships
Erewhon Partnered with Vimergy to Enhance Its Smoothies
Collaborative Wellness-Focused Packs
Nespresso x Vital Proteins Launch the 'Daily Wellness Pack'
Versatile Wellness Patches
What Supp Co. is Revolutionizing Wellness for the Zillennial Generation
Convenience-Focused Nutritional Powders
Modern Dose Launches Six Innovative Nutritional Powders
Customizable Hydration Beverages
INFINIT Nutrition's DIY Beverages Start at Just $2.80
Nourishing Kid-Focused Supplements
Shawn Johnson East and Beam Partner to Debut Beam Kids
Inaugural Health-Supporting Supplement Lines
Factor Just Launched Its New Venture — Factor Form
Holistic Dermatological Skincare Lines
Vibrant® Skin Care Embraces the Gut-Brain-Skin Connection
Health-Conscious Energy Drinks
Aspire Healthy Energy Drinks Have 80mg of Natural Caffeine
Supplement Gifting Bundles
resbiotic's Supplement Bundles Offer Wellness for a Great Value
Hair Health Smoothies
Nutrafol & Juice Press Concocted the Nutritious Hair Health Hero Smoothie
AI-Powered Nutrition Tracking Tools
Bevel Enhances Its Platform with Artificial Intelligence
Mushroom-Powered Smoothie Bars
CBD Life Sciences Debuts a Mushroom Supplement Drink & Smoothie Bar
Revamped Branded Supplement Lines
Bodybuilding.com Reintroduces Its Signature™ Supplements
Multifunctional Oral Sprays
Better & Better's Balance Vitamin Mouth Spray Freshens Breath
Sun Care Concierges
The Supergoop! Concierge Matches Protective Formulas to Individual Needs
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Skin-Centric Supplement Brands
COLE Skin & Supplements Gives Skincare a Holistic Touch
Anti-Aging Spa Duos
Green-Beauty Co. Boasts the Vitamin C Glow Serum & Vitamin A Supercharge Serum
Three-In-One Beverage Brand Sets
PureFinest Inc. is Preparing to Launch a New Line of Beverages
Skin-Balancing Supplements
The Skin Perfecting Complex by LALAIS Targets Skin Disruptors
Athlete-Backed Supplements
David Beckham's IM8 Revolutionizes Wellness with Premium Supplements
Stick-On Supplements
Patch Up Infuses Transdermal Patches with Natural Ingredients
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Revolutionary Haircare Sets
The Hair Lab by Strands Launched the UV Shield Dose Set
Personalized Wellness Platforms
Wellbuilt Ventures's Precision Health Platform Targets Businesses
Hormonal Health-Focused Diagnostic Panels
Vibrant Wellness Has Introduced the Hormone Zoomer
Flavored Supplement Strips
NuStrips' Makes Dietary Supplements to Enhance Sleep and Energy
AI Workflow Automation
Vitamin AI Automates Routine Tasks and Streamline Workflows
GLP-1-Focused Nutrition Programs
Le-Vel's myGLP System Aims to Revolutionize Wellness
Tailored Skin Care Recommendations
Pond Skin's Microbiome Analyzer Enable's Personalization
Healthy Aging-Supporting Shots
Happy Aging Debuts the Longevity Shot and the Biological Age Test
Weight Wellness Nutrition Supplements
Hims & Hers' Bars and Shakes Support GLP-1 Patients and More
Tailored Multi-Layer Gummies
Nourished Personalizes 3D-Printed Nutrient Gummy Stacks with AI
Functional Vitamin-Infused Patches
The Patch Brand's Transdermal Patches Boost Energy & More
Functional Custom-Made Powders
Gainful's Hydration Solutions are Non-GMO and Plant-Based
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Hair Care-Focused Supplements
The Laced Hair Care Growth Vitamins Deliver Beauty from Within
Personalized Wellness Supplements
Vous Vitamin X Optum Now Partner to Enhance Wellness
Fast-Acting Sleep Sprays
The Can-i Sleep Vitamin Spray Supports Personalized Dosing
Convenience-Focused Nutritional Supplements
Enchant Brands Debuts Protein & Collagen Powders
Brain Health-Focused Supplements
Bestvite's Cognizin Supplement is Clinically Tested
Custom Hair Growth Solutions
eSalon and Colorsmith Launched High-Performance Products
Men's Health Supplement Lines
Sunrider International Spotlights Products for Men's Health Month
Women's Health Juice Ranges
These New Benefit Juice Products Come in Three Options
Weight Support Supplements
youtheory Launched GLP-1 Support with Dr. Louis Aronne
Antioxidant-Rich Wellness Products
Vincent Offers an Apple-Infused Skincare Beauty Routine
Potent Hair Growth Supplements
The Hum Nutrition Hair Strong Supplement is Clinically Tested
Custom Meal Plans
FuturHealth Revolutionizes Weight Management
3-in-1 Wellness Drinks
The VMG+ Whole-Food Nutrient Complex Features Over 90 Quality Ingredients
Biodegradable Supplement Capsules
Vapsula's Nespress-Compatible Pods Make Daily Wellness Delicious
Vitamin Deficiency-Identifying Apps
'Vitaminico' Helps People Manage their Vitamin Intake Levels
Whole Food Daily Supplements
Daily30+ by ZOE Shares Over 30 Plants for More Fiber and Energy
Biomarker Optimization Tools
Users Can Optimize Health With Data-Driven Insights From Carrot Care
Ultra-Personalized Granolas
Body Granola is Revolutionizing Breakfast with Personalized Nutrition
Multi-Functional Vitamin C Serums
The Vitamin C Serum by PURA D'OR is Enriched with Retinol & More
Teen-Targeted Dietary Supplements
Vitabiotics Wellteen Gummies Come in Options for Her and Him
Printed Pet Bowls
Vet’s Best Hydro Smart Bowls Release Vitamins & Nutrients with Added Water
Women's Brain Supplement Expansions
Make Time Wellness Launches at The Vitamin Shoppe
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Microbiome Measurement Kits
Smart Derma Measures Customers' Microbiome at the Point of Sale
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Travel-Friendly Immunity-Focused Supplements
Well Traveled's Immunity Drink Mix is Supportive
Nutritional Insight Apps
InsideTracker's Nutrition DeepDive Provides Actionable Analyses
Weight Wellness Supplement Systems
Whole Health Rx Supports the Nutritional Needs of GLP-1 Users
Targeted Functional Supplement Lines
Fatima Rifai's Diet by Tam Has Successfully Expanded Its Line
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Skin Multivitamin Serums
Youth to the People's New Serum is Like a Multivitamin Drip for Skin
Comprehensive Fertility Plans
The Complete Fertility Plan 2 is Supportive & Health-Focused
Health-Focused Meal Planning Programs
Epicure Has Introduced Its Good Food. Real Results. Program
Youthfulness-Promoting Seven-Ingredient Supplements
Solluna's Glowing Greens Powder™ is Nutritious
Encapsulated Creatine Supplements
BodyTech Elite Creatine Beadlets Use a Unique Delivery Method
Vitamin-Packed Immune Supplements
Emergen-C Immune+ is Formulated with Multiple Vitamins
Aesthetic Wellness Supplements
Sakara Supplements are Made to Be Displayed Like Beauty Products
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Pre-Maternity Dietary Supplements
Centrum Conception Supplements Support Women Before Pregnancy
Kid-Friendly Hydration Powders
Critter Vitamin H2O Makes Hydration Fun and Easy for Gen Alpha
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Nutritional Supplement Deliveries
Uber Eats and The Vitamin Shoppe Have Forged a Partnership
Wellness-Supporting Supplement Bundles
Nature’s Sunshine Delivers the Revive Product Bundle
Beautifying Collagen Powders
Vital Proteins' Targeted Beauty Products Deliver Skin & Hair Support
Whole-Body Nutrition Shakes
Ka'Chava's All-in-One Shakes are Packed with Superfood Ingredients
Preventative Care-Focused Partnerships
Bioniq and Truemed Seek to Enhance Supplement Accessibility
Personalized Supplement Advice
Pillser Ask Navigates the Confusing World of Health Supplements
Simplified Wellness Supplements
LYMA's Supplement is Designed to be Diet-Balancing
Ready-to-Drink Daily Greens
Greens On The Go Blends 10 Fruits and Veggies in a Can
Advanced Health-Enhancing Supplements
High Level Science Offers a Vitamin K2-D3 Supplement
Personalized Nootropic Supplements
Thesis Helps Users Boost Their Energy, Focus and Motivation
Holistic CBD Gummies
The VIVI Naturals Daily Vivant Supplement Aids with Stress Management
Fertility Support Dietary Supplements
OVA Fertility Health Products Come in Four Varieties
Weight-Loss Telehealth Services
The Vitamin Shoppe Has Launched Whole Health Rx™
Bespoke Hydration Solutions
Hydrata Electrolyte Beverage Co. Now Offers a 'Custom Blend'
Flavor-Driven Liquid Vitamins
New Chapter Liquid Multivitamin Has Superfoods and More
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Women's Wellness Dietary Supplements
These New Nature’s Bounty Supplements Come in Three Varieties
Personalized Multivitamin Services
Aurea Ensures Precision and Efficiency with Its New Service
Personalized Fitness Tools
SmartFit Generates Custom Fitness Plans Quickly and Efficiently
Survivor-Focused Research-Backed Supplements
SurvivorRx Addresses the Needs of Cancer Survivors
Nourishing Hair Health Supplements
Nouráge Hair + Wellness Promotes Hair, Skin & Nail Health
Vitamin-Rich Wellness Shots
These New Plenish Cold-Pressed Shots are Nutrient-Dense
Curated Dietary Supplements
Pure Encapsulations are Arriving at The Vitamin Shoppe
Personalized Meal Plannings
MyMealPlan Offers Custom Meal Suggestions Based on Your Preferences
Oral Care Range Expansions
Better & Better Introduces New Vitamin-Packed Toothpastes
Thoughtful Women’s Multi-Vitamin Formulas
ine+ nutrition Boasts the Complete Women’s Multi-Vitamin
Women's Hormone Health Supplements
The Daily Love® Multivitamin by Love Wellness Balances Cortisol
Nutrient Absorption-Enhancing Supplements
Goodness Lover Boasts Premium Fulvic Minerals
Virtual Health Care Consultants
Virtual Health Buddy Offers Personalized Virtual Care
Extra-Large Herbal Tinctures
Apothékary's Supersized Tinctures Share 100 Servings in a Bottle
Simple Nutrient-Packed Recipes
Nature's Sunshine Shows You How to Incorporate Supplements in Food
Freeze-Dried Youth Supplements
Vmores’ Kids Care 3 in 1 is Free from Artificial Colors & Flavors
Baby-Friendly Immunity Supplements
Wellements' Organic Baby Immune Support Blend is Nourishing
Retail Brand Supplement Ranges
The Alo Stackable Wellness System Now as Three New Capsule Formulas
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Science-Enriched Health Products
EZZ Life Sciences Debuts a New Line of Health & Wellness Products
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Customizable Herbal Remedies
Qi Health Offers an Innovative Approach to Women's Well-Being
Private Label Electrolyte Supplements
Natural Grocers Electrolyte Supplements Come in Two Formats
Vitamin-Packed Pixie Sticks
Best Daily Ever™ Glutathione Pixie Sticks Make Nutritional Support Fun
Female Athlete Nutrition Ranges
ATHENA Sports Nutrition Supports the Needs of Athletic Women
Enzyme-Powered Multivitamins
These New Jarrow Formulas Supplements Maximize Absorption
Perimenopause Dietary Supplements
Vitabiotics Wellwoman Perimenopause Has 25 Nutrients
Filler-Free Women's Supplements
The Needed Women's Multi Features 23 Essential Nutrients
Powerful Prenatal Multivitamins
FullWell Women's Prenatal Multivitamin Offers a Health Solution
Premium Orthopedic Drink Mixes
Supple Boosts Joint Comfort, Mobility & Flexibility in Seven Days
Accessible Blood Testing Services
Babson Diagnostics Has Introduced Betterway™ Blood Testing