Bodybuilding.com Reintroduces Its Signature™ Supplements
References: insider.fitt.co
Bodybuilding.com has reintroduced its private label brand — Signature™ Supplements — with a significant expansion that includes over 45 products and six new additions.
The revamped Signature™ series emphasizes high-quality formulations, the removal of artificial dyes and colors, and elevated sourcing standards. The formulas cater to a wide range of fitness goals such as muscle building, weight loss, and overall health. To make it easy on consumers, Bodybuilding.com segments its formulations into four categories — Building Bigger Muscle, Fueling Workouts and Performance, Shredding Fat, and Getting Healthy and Living Longer. With an emphasis on pre-workout, intra-workout, and post-workout nutrition, Bodybuilding.com's Signature™ Supplements spotlights options like whey and plant-based proteins, creatine, amino acids, and greens. The range of supplements is developed with cutting-edge science and manufactured in GMP-certified facilities in the US.
Image Credit: Bodybuilding.com
The revamped Signature™ series emphasizes high-quality formulations, the removal of artificial dyes and colors, and elevated sourcing standards. The formulas cater to a wide range of fitness goals such as muscle building, weight loss, and overall health. To make it easy on consumers, Bodybuilding.com segments its formulations into four categories — Building Bigger Muscle, Fueling Workouts and Performance, Shredding Fat, and Getting Healthy and Living Longer. With an emphasis on pre-workout, intra-workout, and post-workout nutrition, Bodybuilding.com's Signature™ Supplements spotlights options like whey and plant-based proteins, creatine, amino acids, and greens. The range of supplements is developed with cutting-edge science and manufactured in GMP-certified facilities in the US.
Image Credit: Bodybuilding.com
Trend Themes
1. Clean-label Supplements - A surge in demand for supplements with the removal of artificial dyes and elevated sourcing standards presents an opportunity for brands to align with consumer preferences for cleaner, transparent products.
2. Segmented Supplement Solutions - Brands are increasingly segmenting their product lines to target specialized fitness goals, providing tailored options for muscle building, weight management, and overall wellness.
3. Science-driven Supplementation - The integration of cutting-edge science in supplement development highlights a focus on innovation and efficacy, appealing to informed consumers seeking proven health benefits.
Industry Implications
1. Sports Nutrition - With the reintroduction of Signature™ Supplements, the sports nutrition industry is seeing an innovative expansion in products targeted at fitness enthusiasts with diverse goals.
2. Wellness Products - The elevation of sourcing standards and formulations in supplements underscores the wellness industry's shift towards high-quality, health-promoting products.
3. Functional Foods - By offering a broad range of pre-workout, intra-workout, and post-workout nutrition, the functional food sector is expanding its offerings to include more scientifically-backed, functional products.
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