Pure Encapsulations are Arriving at The Vitamin Shoppe
Michael Hemsworth — March 7, 2024 — Lifestyle
References: vitaminshoppe & drugstorenews
Pure Encapsulations dietary supplements are making their way to the brand's physical store shelves and its online shop as a series of curated solutions for helping consumers to support their overall health and wellness journey.
The supplements being stocked at The Vitamin Shoppe have been curated according to the needs of the brand's shopper, and will include Berberine UltraSorb, the O.N.E. Multivitamin and the Digestive Enzyme Ultra. The launch marks Pure Encapsulations first foray into the in-store retail environment where it's expected to gain greater exposure to shoppers on the search for ways to optimize their everyday wellness.
RN BSN, Vice President and General Manager at Pure Encapsulations Dawn Setlock spoke on the launch of the supplements into The Vitamin Shoppe saying, "We are thrilled to announce the launch of Pure Encapsulations at The Vitamin Shoppe, making our first venture into in-store retail. This significant milestone enables our supplements to be accessible to consumers in a physical retail environment, expanding our reach beyond our traditional channels."
The supplements being stocked at The Vitamin Shoppe have been curated according to the needs of the brand's shopper, and will include Berberine UltraSorb, the O.N.E. Multivitamin and the Digestive Enzyme Ultra. The launch marks Pure Encapsulations first foray into the in-store retail environment where it's expected to gain greater exposure to shoppers on the search for ways to optimize their everyday wellness.
RN BSN, Vice President and General Manager at Pure Encapsulations Dawn Setlock spoke on the launch of the supplements into The Vitamin Shoppe saying, "We are thrilled to announce the launch of Pure Encapsulations at The Vitamin Shoppe, making our first venture into in-store retail. This significant milestone enables our supplements to be accessible to consumers in a physical retail environment, expanding our reach beyond our traditional channels."
Trend Themes
1. Curated Dietary Supplements - In-store retail expansion for Pure Encapsulations at The Vitamin Shoppe marks a significant milestone in consumer accessibility.
2. Personalized Health Solutions - The curation of Berberine UltraSorb and O.N.E. Multivitamin offers tailored health options for consumers' well-being.
3. Online-to-offline Integration - Pure Encapsulations transitioning to physical retail with curated solutions showcases a seamless omni-channel strategy implementation.
Industry Implications
1. Health and Wellness - Pure Encapsulations' in-store presence at The Vitamin Shoppe opens up opportunities for new consumer engagement in the health and wellness industry.
2. Retail - The launch of curated dietary supplements at The Vitamin Shoppe highlights innovative retail strategies in offering niche wellness products.
3. E-commerce - The online availability of Pure Encapsulations supplements complemented by in-store curation suggests a dynamic evolution within the e-commerce industry.
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