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Flavor-First Supplements

Clean the Sky - Positive Eco Trends & Breakthroughs

Proper Makes Supplementation Easy, Effective and Enjoyable

— January 8, 2025 — Lifestyle
The new year is a time for reaffirming health commitments, with many people open to discovering products to support their goals—and Proper is a new supplement brand poised to do just that. Created to redefine the supplement space with nutrient-dense, solution-focused formulas for modern consumers, Proper delivers the support people need with the great taste they desire.

Created by fitness entrepreneur, television personality and wellness advocate Amanda Kloots, Proper is introducing itself to the world with products like The Greens for overall well-being, The Pinks for gut health and The Oranges for immune support. "We've put taste at the center of our formulations because we believe wellness should never feel like a compromise," says Kloots.

While some of the supplement flavors are crisp and refreshing, others are subtle sweet, making daily health support especially enticing.
Trend Themes
1. Taste-centric Health Products - The focus on flavor in health supplements is reshaping consumer expectations and encouraging consistent use.
2. Nutrient-dense Formulations - Supplements designed with solution-focused, nutrient-rich ingredients offer targeted benefits that align with modern wellness trends.
3. Celebrity-driven Wellness Brands - Wellness brands launched by public figures leverage personal branding to reach wider audiences and instill trust.
Industry Implications
1. Nutraceuticals - The rise of flavored supplements indicates a shift in the nutraceutical industry towards more palatable and appealing health solutions.
2. Fitness and Wellness - With an increasing emphasis on taste and targeted health benefits, the fitness and wellness industry is expanding its product offerings to enhance appeal and efficiency.
3. Food and Beverage - As supplements become tastier and more enjoyable, the food and beverage industry may see new opportunities in functional, wellness-oriented product lines.
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