These October 2020 toys range from animatronic alien collectibles to mask-wearing plush dolls.
Standouts include the Star Wars Collection's 'The Child Animatronic Edition,' a new Baby Yoda toy that is inspired by the 2019 series The Mandalorian, set to release its second season later this year. The interactive toy "has the ability to move its ears, eyes, and head while generating sounds the character makes in the series" with "over 25 combinations available—making for a memorable and interactive experience that's sure to interest young Star Wars fans."
Wild Republic's Mask Buddies plush toys are another notable example and aim to teach children about the importance of wearing a protective face covering during the ongoing COVID-19 pandemic. With more children adapting to masks from a young age, Mask Buddies aims to educate kids while making them feel calmer and more used to incorporating masks into their daily routine.
Top 35 Toys Trends in October
From Animatronic Alien Collectibles to Mask-Wearing Plush Toys:
Jana Pijak — Oct 24, 2020 — Life-Stages
35
Playful Toy-Accented Fashion
LEGO x Levi's Collab Styles Can Be Customized with LEGO Dots
34
At-Home Play Gyms
Brainrich Play Gyms Support Physical Activity & Cognitive Development at Home
33
Self-Unboxing Puppy Toys
Present Pets Puppies are Soft, Interactive & Unwrap Themselves
32
Elongated Interconnected Wooden Toys
The 'Long Animals' Wooden Toys Have an Eco Construction
31
Exclusive Fast Food Figurines
McDonald’s is Giving Away Five Exclusive Travis Scott Action Figures
30
Candy-Paired Recorder Toys
The Smarties Music Creator Helps with Learning and Treating
29
Flying Pixie Toys
The Hatchimals Pixies Crystal Flyers Can Levitate and Dance
28
Uplifting Millennial Collectibles
MINISO's Blind Box Collection Shares Moments to Spark Joy
27
Mask-Wearing Plush Toys
Wild Republic Mask Buddies Help Kids Practice Wearing a Mak
26
Animatronic Alien Toys
Hasbro Designed a Baby Yoda Toy That Moves and Makes Noise
25
Wizard World LEGO Sets
The Diagon Alley LEGO Set Includes Shops and Characters from 'Harry Potter'
24
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
23
Adventurous Rescue Pup Toys
Spin Master's New Paw Patrol Toy Features Its Newest Character
22
Recycled Plastic Plush Toys
Shore Buddies Were Created to Fight Plastic Pollution and Educate Kids
21
Screen-Free Audio Systems
Tonies is a Screen-Free System for Kids Ages Three and Up
20
Graphical Programming Robots
The 'Genibot' Introduces Kids Four and Up to Coding Concepts
19
Miniature CPG Collectibles
5 Surprise Mini Brands Miniaturizes Kraft Heinz Products
18
Detailed Sci-Fi Building Kits
The Lego x Star Wars Mos Eisley Cantina Kit Has 3,187 Pieces
17
Vibrant Toy-Inspired Socks
Happy Socks and Mr. Potato Head Debut a Colorful New Collection
16
Anti-Bullying Crafting Kits
This Special Edition Quick Knit Loom Kit Promotes Friendship
15
Prom-Inspired Fashion Dolls
Hairdorables' Hairmazing Prom Perfect Dolls Share Multi-Colored Looks
14
Interactive Talking Toys
The Speak & Learn Puppy Teaches Letters, Words & Conversation
13
Opulent Tile Game Sets
The Hermes Helios Mahjong Set Gives the Pastime a Luxurious Touch
12
Music-Inspired Fashion Dolls
The L.O.L. Surprise! Remix Packaging Plays Music
11
Smart Vacuum Toys
LeapFrog's Pick Up & Count Vacuum Teaches Motor Skills & Counting
10
Sci-Fi-Themed Board Games
Star Wars The Mandalorian Monopoly Features Familiar Characters
9
80s-Inspired Gamer Dolls
American Girl Courtney Moore Revives the Spirit of the 1980s
8
Online Card Game Entertainment
CardBoard Live Brings Player Interaction to the Digital Space
7
Versatile Slumber Party-Themed Doll Kits
Mattel Launched a New Color Reveal Barbie Set
6
Charitable Ecommerce Initiatives
DEMDACO Helps Children’s Mercy Kansas City with the Giving Bear
5
Subscription STEAM Education Kits
Nextmaker Offers Monthly Coding, Hardware Building, and More
4
Living Room Racing Games
Mario Kart Live: Home Circuit Turns Rooms into Racetracks with AR
3
Multi-Sensory Sand Toys
The So Sand DIY Sand Studio Promises "100% ASMR"
2
Digitizing Boardgame Devices
Vorpal Board Lets You Play Traditional Boardgames Online with Friends
1
Digital Tabletop Gaming Platforms
Game Board Merges the Physical, Digital & Social Worlds of Games
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Spooky Pop-Up Launches
The Spirit Halloween 2024 Animatronic Collection Has Been Released
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Mature Cartoon Figurine Collections
Youtooz Launched a 'Hazbin Hotel' Merchandise Line
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Pet-Sized Clogs
Glow-in-the-Dark Pet Crocs are Launching with Owner-Matching Styles
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Collectible Toy Smartphone Cases
The Sonny Angel x CASETiFY Collection is Ultra-Cutesy
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Celebratory Plush Stores
A Build-A-Bear x Hello Kitty and Friends Workshop is Opening in LA
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Collaboration Sci-Fi Tech Accessories
The Star Wars x CASETiFY Collection is Celebratory
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
New Year-Themed Plush Toys
These Year of the Dragon Plushies are Launching at Disney Store Japan
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Spooky Cartoon Cat Clothing
The Hello Kitty and Friends Halloween Collection is Only at Hot Topic
Winter-Ready Sci-Fi Fashions
The Latest Star Wars x Columbia Collection is Expansive
Anxiety Soothing Toys
Hugimals Anti-Anxiety Plushie's are Comforting
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Sci-Fi Series-Themed Figures
Hasbro Launches a Brand New Vintage Starship From the Ahsoka Series
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Cartoon-Based Reversible Plushies
TeeTurtle and Nickelodeon Partner for Two Plushie Collections
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Animated Movie Earbud Cases
The Samsung Galaxy Buds FE Toy Story Cases Come in Two Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Seafaring Animatronic Halloween Decor
Lowe's Halloween 2024 Collection Features Four Characters
Collectible Sci-Fi Sequel Figurines
Dune: Part Two Funko Pops Come in Six Styles
Desert Planet Sci-Fi Collections
Disney Star Wars Sand's of Tatooine Collection is Desert-Themed
Interactive Holiday Plush Toys
The Bearlieve Bear is the First Interactive Build-A-Bear Friend
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Galactic Robot-Inspired Puzzle Series
The New LEGO R2-D2 is Built to be Smaller This Time
Plush Monster Collectibles
Labubu is a Plush Monster Being Attached to the Bags of Gen Z Shoppers
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Dark Sci-Fi Capsules
Darc Sport Introduced a Star Wars Collection Featuring Over 100 Pieces
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Kid-Friendly Digital Wearables
Littlebird Marlon is a Wearable Specifically for Young Children
Cinematic Celebration Dolls
The Disney Sleeping Beauty Aurora Doll is Limited-Edition
Digital Avatar LED Masks
The Qudi Mask 2 Replaces the Human Face with a Pixelated Avatar
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Creepy Severed Hand Toys
The Wednesday Thing Toy From Jada Toys Really Moves
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Sci-Fi Gaming Chair Covers
The Secretlab Star Wars Collection Now Has New SKINS
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Adorable Plush Mascot Toys
The Mastodon Mascot is a Plush Proto-Elephant in a Light Tone
Glow-in-the-Dark Collectible Creatures
Smiski Hippers are Designed for Decorating Your Space
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Dense Cuddlable Plushies
The Sleepy Blobfish Plushie Provides Children Comfort when Held
Droid-Inspired Building Block Models
The LEGO C-3PO Marks 25 Years of LEGO and Star Wars
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
Sinister Comic Series Masks
Marvel and Hasbro Release the Green Goblin Helmet
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Sensory Plush Accessories
Moosh-Moosh Offers Hooded Blankets and Starlight Buddies Plush Toys
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Seasonal Gamer Ornaments
Hallmark Launches a Variety of Gamer-Approved Ornaments for the Holidays
Survival Game Series Dolls
The Monster High x Netflix's Squid Game Young-hee Doll is Collectible
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Cartoon-Inspired Holiday Capsules
The Pokémon Center Presents its 2024 Holiday Collection
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Festive Collaborative Plush Workshops
Build-A-Bear Unveils the Hello Kitty and Friends Workshop
Witty Plushie Toys
Punchkins are 'Punny' Collectibles with 3D Details
Celebratory Sci-Fi Tech Products
The Logitech G Return of the Jedi-inspired Collection is Official
Festive Sweater Vests
Numskull Launched Novelty Fandom-Specific Sweater Vests
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
RPG-Inspired Action Figures
Funko Pop! Launches a Baldur’s Gate III Figurine Collection
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Collectible Baby Smartphone Capsules
Sonny Angel and CASETiFY Launch a Phone Case Collaboration
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Recordable Stuffed Animals
DubiDo Factory Plushies Come with a Complimentary Voice Recording
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures