These MIllennial fatherhood portrayals range from father-daughter rap videos to personalized fatherhood ads that aim to dispel popular stereotypes surrounding new dads. While major brands are no stranger to showing moms their appreciation through compelling and sentimental commercials, new dads can often get a bad rap in ads that portray them as clueless when compared to their partner.
Brands like Dove, Duracell and Johnson's are aiming to dispel these negative notions with campaigns that illustrate the strengths of modern dads. Whether sharing stories of fathers who have fought adversity to provide their kids with a better life or profiling tear-jerking accounts of military dads and their daughters, these examples feature humorous, relatable and emotive themes.
In addition to a myriad of compelling commercials, other Millennial fatherhood portrayals include new dad conference events and father-friendly hairstyling classes that teach dads how to help daughters with their hair.
20 Millennial Fatherhood Portrayals
From Father-Daughter Rap Videos to Personalized Fatherhood Ads:
Jana Pijak — Jul 22, 2016 — Marketing

20
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016

19
Modern Fatherhood Conferences
The Dad 2.0 Summit Explores the Changing Perspective of Parents
18
Fashionable Fatherhood Photography
Gracias Papa is a Father's Day Editorial by Dean Isidro
17
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
16
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
15
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
14
Parody Perfume Ads
The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad
13
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
12
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
11
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
10
New Dad Ads
Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father
9
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
8
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
7
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
6
Fatherhood Cosmetics Campaigns
The Dove Men Care #RealStrength Campaign Targets Young Dads
5
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
4
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
3
Boozy Father's Day Cruises
This Father's Day Cruise Treats Dads to Beer and Live Jazz
2
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father
1
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
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Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Remixed Skincare Commercials
CeraVe's "Hey It's Me" Got a Remix Inspired by TikTok Memes
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Political Podcast Appearances
Vice President Harris Appeared on Gen Z-Focused Podcast Series
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
AI Parenting Coaches
Positive Parenting Offers AI Solutions To Raise Happy Kids, Stress-Free
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Musical Milk Substitute Ads
Silk Ad Strikes a Chord with TikTok Star Carter Vail’s Musical Comedy
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Sustainable Natural Spring Waters
Father's Deer Targets Those Who Prioritize Eco-Friendly Products
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Mother-Targeted Menstrual Pads
These New Carefree Pads Have Dry Technology for Added Support
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Heritage-Driven Denim Campaigns
The Gap 'Get Loose' Campaign Stars Troye Sivan
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Men-Focused Deodorant Campaigns
AXE Canada Debuts the 'Smells Like a Date' Campaign
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Pet Parent Gift Boxes
Comfort Zone's Gift Box Celebrates the Positive Attributes of Cat Dads
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Celebratory Dad Donut Gifts
Duck Donuts Father's Day Donuts Come in the Dad Dozen or Half Dozen
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Paternity Leave Advocacy Campaigns
The Dad Shift Highlighting the Inadequacy of the Current System
Elderly-Catered Journal Concepts
The Dual-Screen Journal Concept Captures Important Memories
Custom Rap Songs
PapaRap Crafts Personalized Rap Songs for a Unique Father's Day Gift