These MIllennial fatherhood portrayals range from father-daughter rap videos to personalized fatherhood ads that aim to dispel popular stereotypes surrounding new dads. While major brands are no stranger to showing moms their appreciation through compelling and sentimental commercials, new dads can often get a bad rap in ads that portray them as clueless when compared to their partner.
Brands like Dove, Duracell and Johnson's are aiming to dispel these negative notions with campaigns that illustrate the strengths of modern dads. Whether sharing stories of fathers who have fought adversity to provide their kids with a better life or profiling tear-jerking accounts of military dads and their daughters, these examples feature humorous, relatable and emotive themes.
In addition to a myriad of compelling commercials, other Millennial fatherhood portrayals include new dad conference events and father-friendly hairstyling classes that teach dads how to help daughters with their hair.
20 Millennial Fatherhood Portrayals
From Father-Daughter Rap Videos to Personalized Fatherhood Ads:
Jana Pijak — Jul 22, 2016 — Marketing
20
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
19
Modern Fatherhood Conferences
The Dad 2.0 Summit Explores the Changing Perspective of Parents
18
Fashionable Fatherhood Photography
Gracias Papa is a Father's Day Editorial by Dean Isidro
17
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
16
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
15
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
14
Parody Perfume Ads
The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad
13
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
12
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
11
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
10
New Dad Ads
Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father
9
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
8
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
7
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
6
Fatherhood Cosmetics Campaigns
The Dove Men Care #RealStrength Campaign Targets Young Dads
5
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
4
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
3
Boozy Father's Day Cruises
This Father's Day Cruise Treats Dads to Beer and Live Jazz
2
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father
1
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
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Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Sustainable Battery Packaging
Duracell Will Unveil a New Battery Shopping Experience at Walmart
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Mother-Targeted Menstrual Pads
These New Carefree Pads Have Dry Technology for Added Support
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Heritage-Driven Denim Campaigns
The Gap 'Get Loose' Campaign Stars Troye Sivan
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Parenthood-Focused Dating Apps
Procreate Match is a Dating App for Those Looking to Start Families
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Pet Parent Gift Boxes
Comfort Zone's Gift Box Celebrates the Positive Attributes of Cat Dads
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Celebrity-Endorsed Sneaker Campaigns
Foot Locker and Flo Milli Partner for 'Start with Sneakers'
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Celebratory Dad Donut Gifts
Duck Donuts Father's Day Donuts Come in the Dad Dozen or Half Dozen
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Parenthood Platforms
Aura Has Launched the Digital Parenthood Community
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Paternity Leave Advocacy Campaigns
The Dad Shift Highlighting the Inadequacy of the Current System
Custom Rap Songs
PapaRap Crafts Personalized Rap Songs for a Unique Father's Day Gift