This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
Mishal Omar — July 22, 2016 — Marketing
References: hatvseries
This 'Battle for Bedtime' Netflix ad uses humor to promote Netflix's streaming services.
'BatDad' became famous when he started creating 'Vines' while wearing a Batman mask that included him giving random parental advice to his children. This funny commercial outlines the "5 Stages of Bedtime Grief" that include anger, denial, bargaining, depression and then finally acceptance. All of this grief centers around BatDad trying to get his children to go to sleep rather than watching Netflix -- but he eventually gives up and allows them to do so.
This Netflix ad enlists the help of a famous social media influencer and targets Millennial parents by focusing on a relatable theme -- the nuisance of trying to get children to get to sleep on time.
'BatDad' became famous when he started creating 'Vines' while wearing a Batman mask that included him giving random parental advice to his children. This funny commercial outlines the "5 Stages of Bedtime Grief" that include anger, denial, bargaining, depression and then finally acceptance. All of this grief centers around BatDad trying to get his children to go to sleep rather than watching Netflix -- but he eventually gives up and allows them to do so.
This Netflix ad enlists the help of a famous social media influencer and targets Millennial parents by focusing on a relatable theme -- the nuisance of trying to get children to get to sleep on time.
Trend Themes
1. Humor in Advertising - Using humor in advertisements to engage and entertain consumers.
2. Influencer Marketing - Collaborating with social media influencers to promote products or services.
3. Targeting Millennial Parents - Creating marketing campaigns that resonate with the needs and challenges of millennial parents.
Industry Implications
1. Streaming Services - Exploring ways to promote streaming services through creative and humorous advertisements.
2. Social Media Marketing - Leveraging the influence of social media personalities to reach a wider audience.
3. Parenting Products - Developing innovative solutions for parents to help with bedtime routines and children's sleep schedules.
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