This list will explore the top March 2025 toys trends, from the influx of retail workshops that offer hands-on, interactive experiences for kids to the return of nostalgic characters.
One product blending the nostalgic charm of board games with modern technology is the Tamagotchi Collections board game, which brings the beloved digital pet experience to the tabletop. Designed for two to four players, it challenges participants to earn high scores by nurturing multiple Tamagotchi creatures, creating a fun and interactive spin on a classic favorite.
Other brands like Maison Battat Inc. celebrate friendship, creativity, and positivity with products like the Hey Bestie™ doll line. Designed for children, these 5.5-inch dolls feature soft, brushable hair, minimal makeup, and eight points of articulation for realistic play. Each set includes two dolls dressed in colorful, interchangeable outfits, encouraging imaginative fun and style.
Top 20 Toys Trends in March

20
Recordable Otter Toys
Slumberkins' Otter Helps Kids Feel Connected to Love Ones No Matter How Far

19
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
18
Therapeutic Fidget Toys
Speks Magnet Balls Offer a Distraction from Everyday Stressors
17
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
16
Playful Valentine’s Activations
LEGO will Launch a Le Florist Flower Truck at the Well in Toronto
15
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
14
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
13
Block-Building Botanical Workshops
The LEGO Botanicals Le Florist Flower Truck Boosts Connection
12
Kidult Cougar Plushies
Build-A-Bear's "After Dark" Valentine's Day Collection Has Cuddly Cougars
11
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
10
Revived Crayon Collections
Crayola's Limited-Edition Pack Brings Back Retired Crayon Colors
9
Collectible Cartoon Candy Products
The Latest PEZ Products Call to Mind Popular Cartoon Franchises
8
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
7
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
6
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
5
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
4
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
3
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
2
Advanced Mobile Card-Collecting Games
Wizards Of The Coast Offers a Mobile 'Magic: The Gathering'
1
Chili-Centered Card Games
Bush's Chop. Drop. Chili! Helps Families Bond While Their Meal Simmers
Related Ideas
Animal-Inspired Easter Candies
The Latest Hershey Easter Products Come in a Wide Range of Options
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Malleable Stress Relief Mouses
The Conceptual 'Vent' Wireless Mouse Has a Soft Silicone Exterior
Shareable Value Meals
The Bestie Bundle by McDonald's Canada Includes Friendship Bracelets
Warming Weighted Plushies
Build-A-Bear Workshop's Heartwarming Hugs Provide Comforting Cuddles
Breakable Magnetic Fidget Pens
The 'MEZMOPEN' Supports Writing and Play from the Desktop
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Digital Pet-Inspired Lip Balms
The Tamagotchi Multi Carry Balm Comes in Several Options
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Minimalist Japanese Fidget Toys
The ZENLET 'fingerdama' Helps Slow the Mind Through Play
Crayon-Themed Arm Cuffs
Nadine Ghosn Unveils the 'Color-FULL' Bracelet Collaboration with Crayola
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Squishy Digital Pets
Punirunes Combine Virtual Pet Care with Tactile Play
Anthropomorphized Headphone Concepts
The DMOOSTER D76 Mini TV Wireless Earbuds Concept is Playful
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Fried Chicken Fan Plushies
Build-A-Bear and KFC Dropped an Exclusive Collection
Emotional Regulation Plushies
Slumberkins' Flip Out Hammerhead Teaches Kids to Manage Feelings
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
Spicy Umami Canned Meats
SPAM Gochujang is a Limited-Edition Flavor with Sweet & Smoky Notes
Wooden Pillar Japanese Cafes
Schemata Architects Completes the Blue Bottle Coffee Cafe Design
Sci-Fi Series-Themed Figures
Hasbro Launches a Brand New Vintage Starship From the Ahsoka Series
Plush Monster Collectibles
Labubu is a Plush Monster Being Attached to the Bags of Gen Z Shoppers
Celebratory Cinema Snack Products
The Ferrero Despicable Me 4 Collaboration Has Familiar Brands
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Dark Sci-Fi Capsules
Darc Sport Introduced a Star Wars Collection Featuring Over 100 Pieces
Adult-Targeted Easter Treats
These Ferrero Rocher and Kinder Easter Products are Here for 2025
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Animation-Themed Virtual Pets
Bitzee Disney Lets Users Unlock 30 Characters
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Block-Building Botanical Workshops
The LEGO Botanicals Le Florist Flower Truck Boosts Connection
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Cubic Video Game Candies
The PEZ Minecraft Collection is Arriving in September
Premium Collectible Dolls
XOX Kweenie Dolls Feature Special Finishes & Fun Effects
Family-Friendly LEGO Installations
The National Bank Open will Feature an Interactive LEGO Pop-Up
Anime-Inspired Building Sets
LEGO Created a One Piece Collaboration with Netflix
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Vibrant Flower Puzzle Sets
LEGO Introduces New Sets to the Botanical Collection
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Playful AI Companions
Snorble Supports Social-Emotional Development & Educational Advancement
Wizardly Candy Toy Partnerships
The Kinder Joy Harry Potter Funko Pop! Collection Has 10 Figurines
Digital Board Game Tables
The Arena from Game Theory Tables Enables Smart Tabletop Gaming
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Cartoon-Based Lifestyle Bundles
The Hello Kitty x Kitsch Collab Features Styling Essentials
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Brick Builder Party Games
LEGO Brick Like This! Challenges Teams to Communicate and Collaborate
Towering Wooden Block Sets
Oscar Diaz Designs a Block Set Inspired by the Nakagin Capsule Tower
Phone Box-Inspired Building Sets
LEGO Introduces its Red London Telephone Box Set
Canned Bone Broth Refreshments
Broya Bone Broth is Low in Calories and Ready to Sip
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Cinematic Celebration Dolls
The Disney Sleeping Beauty Aurora Doll is Limited-Edition
Bio-Material Fidget Toys
Zinkeez is a Sensory Fidget Toy Inspired by TikTok-Viral Threading Videos
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Bitters-Infused Canned Margaritas
Hella Margaritas are Enhanced with Hella Cocktail Co. Bitters
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Chocolate-Covered Cookie Expansions
Ferrero is Bringing its 'Kinderini' Cookies to the U.S.
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Mobile Card-Battling Games
KONAMI's Yu-Gi-Oh! Master Duel Offers Free-to-Play Enjoyment
Botanical Florist Puzzle Capsules
LEGO Botanicals Plans to Launch Four New Collections
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Nostalgic Trading Card Games
The Pokémon Company Introduces the 'Pocket' App for Digital Trading
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Korean Condiment-Flavored Canned Meats
SPAM Unveiled its SPAM Gochujang which is Sweet and Spicy
Animal-Inspired LEGO Events
The Toronto Zoo will Host a LEGO Building Experience
Modular Spinning Gamer Accessories
The 'NEO SPIN' is Precision Crafted from All Metal Materials
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Pain Relief Therapy Mats
Sparkle Mats Offers a New and Innovative Solution for Pain Relief
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Festive Marshmallow Treat Ranges
The Peeps 2024 Holiday Lineup Has New and Returning Favorites
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Creature-Collecting Action Games
'Farmagia' Enables Players to Raise an Army of Monsters
Customizable Color-In Sleepwear
The Crayola x Hanna Andersson Collection Inspires Creativity
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Architecture-Inspired Building Blocks
James Paulius Designs the Blockitecture® Frank Lloyd Wright
Game-Inspired Trading Cards
Riot Games Announces Plans to Launch a Physical Trading Card Game
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Artist-Inspired Flower Puzzle Sets
BelgianDesigner's LEGO Ideas is Inspired by Murakami's Work
Travel Stroller Rentals
Joolz & 1 Hotels Launched a Relax & Stroll Rental Package
Emergency Road Trip Kits
Welch's Fruitside Assistance Makes Holiday Travels More Enjoyable
Chocolate Bar Brand Doughnuts
Krispy Kreme and Hershey's Just Unveiled the Chocomania Collection
Magical Jelly Bean Products
The Jelly Belly Harry Potter Collection Has Four New Treats
Global Cuisine Canned Soups
Amy’s Kitchen Organic Soups Come in Five Flavors
Festive Collaborative Plush Workshops
Build-A-Bear Unveils the Hello Kitty and Friends Workshop
Bulk Mixed Candy Bags
Hancocks Introduces Pick n Mix Station with Themed Assortments
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Gameplay-Enhancing Digital Platforms
Elestrals Has Recently Introduced Elestrals Clash!
Family Homestay Platforms
'Homestays with Kids' Connects Families to Stay and Share Experiences
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Trading Card Game Developments
Pokémon Unveils the Upcoming Trading Card Game Pocket
Star-Studded Family Travel Campaigns
Dolly Parton Works with Tennessee Tourism on Playcation
Canned Turkey Chilis
Trader Joe's Canned Turkey Chili with Beans is New and Improved
Mercury-Tested Canned Seafood
Safe Catch Canned Smoked Rainbow Trout is Nutrient-Dense
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
Transformative Floral Puzzle Characters
LEGO Korea Unveils the Floral Fighter Figures
Approachable RTS Games
'Battle Aces' is an RTS Game Meant to be Enjoyed by All Skill Levels
Easy-to-Shop Candy Stations
Hancocks Pick N Mix Station Supports Retailer Customization
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Wooden Roof Japanese Museums
Shigeru Ban Designs the Toyota City Museum in Japan
Child-Friendly Cartoon Art Lines
Peanuts and OOLY Unveil an Arts and Crafts Collection for Kids
Family Travel Documentation Tools
Duckwyn's Travel Journal Offers Digital Scrapbooking
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Canned Chili Starter Mixes
Bush's Slow-Simmered White Chili Magic Creates Chili in 30-Minutes