The 2024 social good trends are significantly shaping the business landscape, as organizations increasingly align their operations with inclusivity, education, and environmental sustainability. These pivotal areas of focus not only cater to growing consumer expectations for ethical and responsible practices but also reflect a deeper commitment to fostering societal progress and wellness.
Inclusivity initiatives are broadening market reach, making products and services accessible to a diverse audience, thereby enhancing brand loyalty and reputation. Education and personal development programs are emerging as key differentiators, with companies investing in platforms and technologies that facilitate learning and skill enhancement, driving empowerment and opening new avenues for innovation. Moreover, environmental sustainability has become a critical operational aspect, as businesses adopt greener practices, contributing to a healthier planet.
These 2024 trends underscore a strategic shift towards integrating social good into the core business model, proving that doing well by doing good is not just possible but increasingly becoming a business imperative.
Top 35 Social Good Trends in March
From Emotional Awareness Apps to Marriage Audio Assistants:
Grace Mahas — Mar 29, 2024 — Social Good

35
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging

34
Inclusive Skincare Campaigns
Vaseline Launched Mended Murals Aim to Care for Skin of Color
33
Online Creative Course Platforms
Coursera Partnered with Illinois on an Online 3D Printing Course
32
Rose Garden-Inspired Candles
Outdoor Fellow's Flower Garden Scented Candle is Sophisticated
31
Social Good Basketball Nets
NBA's 'Nets for Change' Transforms Marine Debris into Opportunities
30
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
29
3D Printing Resource Databases
'Printlab' Focuses on Providing 3D Printing Courses and Challenges
28
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
27
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
26
Comprehensive 3D Printing Resources
'Udemy' Offers Engaging Online Courses on 3D Printing
25
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
24
English-Learning Language Apps
Wannalisn Teaches Users English Using Pop Cuture Clips and Memes
23
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
22
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
21
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
20
The Evolution of Education
Trend Hunter's Now Trending Series Explores the AI & Education
19
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
18
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
17
Gender-Based Rideshare Features
Lyft's New Gender-Based Safety Feature is Available Across the US
16
Socially Conscious Wine Producers
Lubanzi Wines Boasts a Range of Delicious Beverage Options
15
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
14
Education-Enhancing Chatbot Services
The 'Stretch' Chatbot Offers Resources For K-12 Educators
13
Modern Design Research Centers
Triennale Milano Introduces Its New Addition Called 'Cuore'
12
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
11
Gaming Icon Wall Lights
Razer Released an LED Wall Light of its Iconic 'Sneki Snek' Mascot
10
Heart-Shaped Strawberry Biscuits
Popeyes Boasts a Romantic Limited-Edition Offering
9
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
8
Family Support Chatbots
This Chatbot Informs Arizona Families About Resources and Supports
7
Wellness-Focused Spoken Word Concerts
When Sisters Speak Runs as Part of Black Mental Health Week
6
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
5
Marriage Audio Assistants
easypaisa Launches the Audio Nikahnama Service
4
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
3
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
2
Fleet Education Laptops
Dynabook Launched the 'E11 Series' Targetting School Use
1
Tree-Planting Browser Extensions
Refoorest Plants Trees While Users Search the Web
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Tech-Forward Wellness Concepts
Technogym Debuts Its New Advanced Vision Healthness™
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Business-Focused Environmental Responsibility Tools
WildSight Targets Corporate Leaders
AI-Enabled E-Commerce Platforms
Bloomreach Expands its Personalization Feature to Spain and Italy
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Social Media Analysis Tools
AI Share Of Voice Calculator Tracks Brand Visibility and Competitors
Multi-Year AI Initiatives
Schneider Electric Introduces a Sustainable AI Ecosystem
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Chromatic Emotional Home Decor
The 3form 2025 Color Collection Puts Emotional Hues in Focus
Social Gratitude Platforms
Kevin Brilliant Debuts the Take The Win™ Platform
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
AI-Powered Gut Health Companions
Ustwo Unveils Breakthrough Digital Coaching App Sproutiful
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Inclusive Mental Health Campaigns
Samsung and SOS Voz Amiga Partner for 'Saved in Translation'
Generative AI Healthcare Solutions
Light-It Group Debuts a New Chapter — Enlighten Ventures
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
EV Adoption Initiatives
Bosch is Spearheading Efforts to Accelerate Electric Vehicle Adoption
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Healthcare Innovation-Enhancing Platforms
Chiesi Launches 'The Impulse' for Healthcare Innovations
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Positivity-Sharing Platforms
What Went Well Today is an Open-Source Space to Share Daily Hope
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
STEM Education-Focused Initiatives
DXC Technology Fosters Innovation and Inclusivity in the Sector
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Assistive Mobility Technology Initiatives
Toyota Partners with the MaRS Discovery District
Somatic Therapy Apps
Olo Debuts at Slush 2024 as a Promising App for Mental Wellness
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Ethical AI Guides
Info-Tech Research Group Has Introduced a New Guide Aimed at Organizations
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
AI-Powered Women's Health Apps
Trellis Health Launches a Pregnancy and Postpartum Care Platform
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Branded Happiness-Focused Studies
Garmin and Researchers from Harvard University & Others Partner
Emotional Wellness Platforms
Jammy.chat Combines Music & Support For Personalized Mental Wellbeing
Modern Living Reports
Deckorators Has Consulted Contractors on the Future of Living
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Sustainability-Focused Cultivated Meat Partnerships
Meatable Announces Its Plans to Collaborate
Women-Focused Tech Hiring Drives
HCLTech Presents the 'Women in Tech' Hiring Drive 2025
Pregnancy Support Communities
Aware.ai Pregnancy App Connects Moms with Communities and Resources
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Educational Agriculture Platforms
The Accountability Framework Initiative Emphasizes Ethics
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Direct Engagement-Focused AI Platforms
ShopSight Taps Generative AI to Improve Retail Experiences
Holistic Lifestyle Trackers
Self Sport Tracks Your Life With Self Mind AI Integration
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Canadian Entrepreneur-Focused Marketplaces
Futurpreneur Marketplace Emerges as a Timely Initiative
Social Impact-Focused AI Initiatives
MindHYVE.ai™ Partners with Pakistan's Alkhidmat Foundation
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Urban Greening Platforms
Urban Green Helps You Adopt Plants and Make Your City More Sustainable
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
AI-Driven Business Transformations
'Unlock the Power of AI' Helps Businesses Integrate AI
AI Social Career Content
GoodPosts.ai Writes LinkedIn Posts in Your Voice Using AI
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Inclusive Design Business Initiatives
Microsoft’s #BuildFor2030 Initiative Emphasizes Inclusivity
Habit Tracking Platforms
My Good Week Tracks Goals and Habits via Google Calendar Integration
Food Innovation Business Conferences
SIAL Shanghai 2025 is Running from May 19 to 21, 2025
Appreciation Recognition Platforms
Applaudable Enables Impactful Interactions
Impact Investing Tools
DoLand Pro Has Introduced a B2B SaaS Platform to Increase Transparency
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Integrated Productivity Platforms
GoodGains Work Combines Trello, Slack, Zoom, & More Into a Tool
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Personalized Recommendation Assistants
GoodGoodTime Suggests Movies, Books, Dining, And More
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Ready-to-Buy Customer Tools
7eads Identifies Ready-to-Buy Customers on Social Media
Mental Health Support
Burble Offers Daily Wellness Content To Support Emotional Well-being
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Conversation Catalyst Tools
With Offers Meaningful Prompts to Deepen Relationships and Reflection
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Green Career Marketplaces
Find Environmental Roles Easily With Environmental Job Boards Platform
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities