Whether helping fans achieve a celeb-inspired look or addressing serious social issues, these makeup tutorials include Anime beauty DIYs to satirical makeup PSAs that address issues like feminism and domestic violence.
On the whimsical side of things, Sephora beauty blogger Helen Phillips is known for her spot-on celeb beauty tutorials. Her understated Halloween costumes reference pop culture while her spooky makeup tutorials illustrate her immense, artistic talents. In addition to beauty blogger and YouTube stars who reference pop culture -- think Kandee Johnson's Kylie Jenner makeup tutorial and YouTube User ShamelessMaya's X-Men beauty transformations -- this list also zones in on satirical tutorials that are lead by some of the video platform's most influential stars.
While comedian Megan MacKay touches on domestic violence in the sports industry, YouTube user IISuperwomanII suggests that beauty is skin-deep with her inspiring cosmetic tutorial.
24 Memorable Makeup Tutorials
24
Horror Movie Makeup
This Scary Makeup Tutorial Recreates Silence of the Lambs
23
Twiggy-Inspired Beauty Tutorials
This Mod 1960s Hair and Makeup Tutorial is Perfect for Halloween
22
Spooky Halloween Makeup
This Scary Halloween Makeup Tutorial Recreates a Classic Character
21
Witchy Halloween Makeup
This Witch Makeup Tutorial Brings Winifred Sanderson Back from the Dead
20
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
19
Crosshatched Makeup Tutorials
This Perfect Smokey Eye How-To Uses Geometry and Strategic Smudging
18
Iconic Painter Costumes
This Frida Kahlo Costume is a Great Last-Minute Option
17
Comedic Retro Makeup Tutorials
Kandee Johnson's I Love Lucy Costume Look Revives a 50s Star
16
Beauty Icon Makeup Tutorials
Kandee Johnson Covers How to Get Perfect Audrey Hepburn Makeup
15
Satrical Women's Rights Videos
The Feminist Parody Makeup YouTube Video Spoofs Gender Roles
14
Stapled Skin Makeup Tutorials
This Halloween Makeup Tutorial Mimics is Like a Female Pavi
13
Fantasy Character Makeup Tutorials
Michelle Phan Recreates Daenerys Targaryen in a Makeup Tutorial
12
Villainous Queen Makeup Tutorials
Kandee Johnson Recreates the Perfect Maleficent Costume Makeup
11
Personality-Improving Makeup Tutorials
IISuperwomanII Will Help You Achieve Inner Beauty
10
Fantasy Film Makeup Tutorials
The Latest Hunger Games Makeup Tutorial is Catching Fire
9
Icy Makeup Tutorials
Kandee Johnson's Frozen Makeup Tutorial Makes a Sophisticated Snow Queen
8
Fanciful Rapper Costumes
This Iggy Azalea Costume Will Have Everyone Screaming I-G-G-Y
7
DIY Elemental Mistress Looks
Get Mutant and Proud with this Storm X-Men Makeup Tutorial
6
Rebellious Singer Makeup Tutorials
Look More Like a Rih with This Rihanna-Inspired Makeup Tutorial
5
Twerking Popstar Makeup Tutorials
Kandee Johnson's 'Wrecking Ball' Makeup Makes a Perfect Miley
4
Lupine Makeup Tutorials
Kandee Johnson's Wolf Makeup Look Will Have You Howling at the Moon
3
Dark Swan Makeup Tutorials
Kandee Johnson's Black Swan Makeup Tutorial Recreates an Iconic Look
2
Anime Makeup Tutorials
This YouTube Makeup Tutorial Recreates a Cartoon Eye Look
1
Celeb Sibling Cosmetic Looks
This Kylie Jenner Makeup Tutorial Mimics the Youngest Kardashian
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Multi-Use Beauty Oils
Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Series-Inspired Cosmetic Collabs
Fenty Beauty x Arcane Gleans from a Hit Netflix Series
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Silent Drama Campaigns
Lancôme's Hypnôse Drama Mascara Campaign Shares Smile-Boosting Secrets
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Non-Toxic Kid-Friendly Make-Up Kits
Klee Naturals' Kids' Makeup Kit Boasts Natural Ingredients
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Vibrant Pride Month Makeup
The Makeup Revolution Beam Bright Rainbow Highlighter is Easy to Use
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Cartoon-Based Lifestyle Bundles
The Hello Kitty x Kitsch Collab Features Styling Essentials
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Y2K Anime Makeup Palettes
Nekoyanin's Y2K Baby Palette Expands Beyond Eyeshadow
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Black Skincare Makeup Ranges
Raissa Yame Makeup is Formulated for Melanin-Rich Skin
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Anime Horror-Style Reimaginations
Sanrio's Hello Kitty is Remixed in Junji Ito Artwork Styles
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Franchise-Inspired Witchy ASMR Videos
Marvel Presents an ASMR Video from Agatha All Along Witches
Playful Beauty Runway Collaborations
Kaja Beauty and LoveShackFancy Debuted Spring 2025 Collection
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Teacher Appreciation Giveaways
GIMME Beauty's Back-To-School Campaign Focuses on Teachers
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products