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e.l.f. Cosmetics Dropped a Cloud Skin Bundle with Meghan Trainor
Laura McQuarrie — January 28, 2025 — Fashion
References: investor.elfbeauty & businesswire
Inspired by rising interest in soft matte makeup, e.l.f. Cosmetics collaborated with Meghan Trainor to create the limited-edition Cloud Skin complexion bundle to make the in-demand look more accessible to all.
The Cloud Skin bundle pairs customer favorites like the Halo Glow Liquid Filter with the all-new Halo Glow Powder Filter—a light, buildable, ultra-fine pressed powder touted as e.l.f.’s "new complexion holy grail"—and the Glow Reviver Lip Glimmer lip oil in a pop-inspired shade called Princess Cut. The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle also includes a branded eye mask for quality beauty sleep at home or during travel.
In line with the travel theme, the e.l.f. x Meghan Trainor Cloud Skin campaign video will play in-app for select, targeted Uber riders booking a car to an airport in the US and UK, with direct links to shop the Halo Glow collection.
The Cloud Skin bundle pairs customer favorites like the Halo Glow Liquid Filter with the all-new Halo Glow Powder Filter—a light, buildable, ultra-fine pressed powder touted as e.l.f.’s "new complexion holy grail"—and the Glow Reviver Lip Glimmer lip oil in a pop-inspired shade called Princess Cut. The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle also includes a branded eye mask for quality beauty sleep at home or during travel.
In line with the travel theme, the e.l.f. x Meghan Trainor Cloud Skin campaign video will play in-app for select, targeted Uber riders booking a car to an airport in the US and UK, with direct links to shop the Halo Glow collection.
Trend Themes
1. Collaborative Celebrity Endorsements - Brands are increasingly teaming up with celebrities to co-create exclusive products that appeal to fan bases and attract new customers.
2. Accessibility in Beauty Products - Cosmetic companies are focusing on making in-demand beauty trends more accessible through versatile and affordable product bundles.
3. Integrated Marketing Campaigns - Innovative advertising strategies are integrating product promotions into unexpected platforms, such as ride-sharing apps, to reach target audiences effectively.
4. Collaborative Celebrity Endorsements - Brands are increasingly teaming up with celebrities to co-create exclusive products that appeal to fan bases and attract new customers.
5. Accessibility in Beauty Products - Cosmetic companies are focusing on making in-demand beauty trends more accessible through versatile and affordable product bundles.
6. Integrated Marketing Campaigns - Innovative advertising strategies are integrating product promotions into unexpected platforms, such as ride-sharing apps, to reach target audiences effectively.
Industry Implications
1. Beauty and Cosmetics Industry - The global beauty market is witnessing a shift towards collaborative and celebrity-backed limited-edition product lines to capture diverse consumer interests.
2. Digital Advertising Industry - Marketers are utilizing digital platforms that incorporate multimedia content and interactive shopping links to enhance consumer engagement and conversion.
3. Travel and Leisure Industry - The intersection of travel and beauty is opening up innovative marketing channels, targeting travelers through partnerships with ride-sharing companies.
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