Trend Report Pop Up
close
Trend Report Pop Up
FREE 2025 + AI
TREND REPORT
This truly is the year that AI will change you. Stay ahead of the curve.
NEW RELEASE >>> 2025 Trend Report
×
Ideas
Explore the world's #1 largest database of ideas and innovations, with 485,841 inspiring examples.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,309 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 101,644 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,236 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 485,841 cutting edge ideas.

Soft-Matte Makeup Bundles

Clean the Sky - Positive Eco Trends & Breakthroughs

e.l.f. Cosmetics Dropped a Cloud Skin Bundle with Meghan Trainor

— January 28, 2025 — Fashion
Inspired by rising interest in soft matte makeup, e.l.f. Cosmetics collaborated with Meghan Trainor to create the limited-edition Cloud Skin complexion bundle to make the in-demand look more accessible to all.

The Cloud Skin bundle pairs customer favorites like the Halo Glow Liquid Filter with the all-new Halo Glow Powder Filter—a light, buildable, ultra-fine pressed powder touted as e.l.f.’s "new complexion holy grail"—and the Glow Reviver Lip Glimmer lip oil in a pop-inspired shade called Princess Cut. The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle also includes a branded eye mask for quality beauty sleep at home or during travel.

In line with the travel theme, the e.l.f. x Meghan Trainor Cloud Skin campaign video will play in-app for select, targeted Uber riders booking a car to an airport in the US and UK, with direct links to shop the Halo Glow collection.
Trend Themes
1. Collaborative Celebrity Endorsements - Brands are increasingly teaming up with celebrities to co-create exclusive products that appeal to fan bases and attract new customers.
2. Accessibility in Beauty Products - Cosmetic companies are focusing on making in-demand beauty trends more accessible through versatile and affordable product bundles.
3. Integrated Marketing Campaigns - Innovative advertising strategies are integrating product promotions into unexpected platforms, such as ride-sharing apps, to reach target audiences effectively.
4. Collaborative Celebrity Endorsements - Brands are increasingly teaming up with celebrities to co-create exclusive products that appeal to fan bases and attract new customers.
5. Accessibility in Beauty Products - Cosmetic companies are focusing on making in-demand beauty trends more accessible through versatile and affordable product bundles.
6. Integrated Marketing Campaigns - Innovative advertising strategies are integrating product promotions into unexpected platforms, such as ride-sharing apps, to reach target audiences effectively.
Industry Implications
1. Beauty and Cosmetics Industry - The global beauty market is witnessing a shift towards collaborative and celebrity-backed limited-edition product lines to capture diverse consumer interests.
2. Digital Advertising Industry - Marketers are utilizing digital platforms that incorporate multimedia content and interactive shopping links to enhance consumer engagement and conversion.
3. Travel and Leisure Industry - The intersection of travel and beauty is opening up innovative marketing channels, targeting travelers through partnerships with ride-sharing companies.
6.8
Score
Popularity
Activity
Freshness