Most fashion houses use lookbooks to preview their new collections to the fashion cognoscenti. These unique lookbooks deviate from standard fashion photography and transcend into modern art.
From vampire fashion previews to styles compiled on video, these lookbooks are a fun alternative to standard fashion photography.
Implications - Fashion houses have to consider a way of showcasing their fashion while maintaining the brand's ideology in mind. The lookbook has become an expected component when fashion lines are about to debut new collections. A lookbook is more attractive to the consumer rather than a magazine editorial because they see how the items were intended to be worn and accessorized. Additionally the focus is shifted towards the clothes versus the theme of the shoot.
24 Unique Lookbooks
24
Edgy Fashion Photoblogs
LookBook.nu Captures Fresh Street Style
23
Fashionista Vampires
Fangs Dominate The Wildfox Couture Lookbook
22
Punk Accessories Lookbooks
Matt Irwin Shoots Edgy Dominic Jones Jewelry
21
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
20
Sweaty Workout Lookbooks
Get Moving With the Dolce & Gabbana Gym 2009 Collection
19
Poufy Pants
H&M's Fall 2009 Lookbook Says Fitted is Out & Roomy is In
18
Raggedy Chic
PRPS Tears Up Next Season's Fashion In Their Denim LookBook
17
Vampire Fashion Lookbooks
Karen Walker Brings The Fangs Out For Spring 09 Eyewear
16
Draped Menswear
Kirrily Johnston Spring 2010 Lookbook Takes Cues From Femme Fashion
15
Offbeat Fashion Look Books
Elizabeth & James Spring 2009 Pairs Models With Kids' Toys
14
80s Hair Band Lookbooks
Michel Berandi Spring 2010 Menswear Highlights Super-Long Hair
13
Funky Accessory Lookbooks
Karmaloop Creates a Playful Hot Weather Shoot
12
Quirky Jewelry Lookbooks
Stark Black-and-White Photos by Patricio di Renzo
11
Hot Geek Lookbooks
'Geeky Dreamboats: A Celebration' Documents Dweeby Dudes
10
Collage Inspired Fashion Photography
Prada Autumn/Winter 2008 Look Book
9
Exploding Chest Covers
10. Deep 2009 Summer Look Book Helps the Fashionably Challanged
8
Foggy Fashion Spreads
Lerario Beatriz Shows Grey Washed LookBook for Resort 2010
7
Crowdsourced Hairstyle Look Books
MopShot Lets You Upload and View Great Haircuts
6
Supermodel Bookmarks
Vlada's Style.com Lookbook
5
Jewelry Cage Chains
Fashion Icon Bianca Jagger Inspires Bally's Fall/Winter Lookbook
4
Curious Equestrian Lookbooks
Haute Face Hiding in Camo Spring/Summer 2010
3
Fashionable Busking
Christian Joy Makes Her Fashion Lookbook Uber Fun
2
Nomadic Lookbooks
Varde77 Shows Stylish Transient Clothing for Fall
1
Video Look Books
New York Magazine Scours the Streets for Stylish Pedestrians
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