Matt Irwin Shoots Edgy Dominic Jones Jewelry
mediterranean — July 2, 2009 — Fashion
References: dominicjonesjewellery & homotography.blogspot
Dominic Jones has collaborated with talented photographer Matt Irwin and stylist Katie Shillingford on their new eye-catching jewelry lookbook.
Matt beautifully captures the edgy accessories with the help of models Billy Howard, Eliza Cummings, Alice Dellal, Emma Chitty, and Lizzy Jagger.
I particularly love the gloves with the metallic nails on the outside, which Eliza wears as a bra in the first image.
Implications - Punk rock made its presence known through music and now fashion. Designers have looked towards this genre and lifestyle as a way of marketing something fresh to the mainstream who aren't familiar with its concept. By giving it a friendlier twist, counterculture-inspired products are easily marketable to consumers who like to live on the dangerous side.
Matt beautifully captures the edgy accessories with the help of models Billy Howard, Eliza Cummings, Alice Dellal, Emma Chitty, and Lizzy Jagger.
I particularly love the gloves with the metallic nails on the outside, which Eliza wears as a bra in the first image.
Implications - Punk rock made its presence known through music and now fashion. Designers have looked towards this genre and lifestyle as a way of marketing something fresh to the mainstream who aren't familiar with its concept. By giving it a friendlier twist, counterculture-inspired products are easily marketable to consumers who like to live on the dangerous side.
Trend Themes
1. Counterculture-inspired Products - The popularity of punk accessories in mainstream fashion highlights the potential for counterculture-inspired products to be marketed to a wider audience.
2. Edgy Accessories - Dominic Jones' collaboration with photographer and stylist showcases the potential for edgy accessory designs to draw attention and create a unique brand image.
3. Collaboration Marketing - The collaboration between Dominic Jones, Matt Irwin, and Katie Shillingford suggests the value of marketing through strategic partnerships with complementary brands and creatives.
Industry Implications
1. Fashion - The popularity of punk accessories in mainstream fashion highlights the potential for designers to create and market counterculture-inspired fashion to a wider audience.
2. Jewelry - Dominic Jones' edgy and unique jewelry designs showcase the potential for innovation and disruption in the jewelry industry through bold and unconventional designs.
3. Marketing and Advertising - The collaboration between Dominic Jones, Matt Irwin, and Katie Shillingford suggests the potential for marketing and advertising industries to create impactful campaigns through strategic partnerships with complementary brands and creatives.
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