The London 2012 games finds span many genres, as this is a banner year for athletic creativity. With fascinating sportsgear, interactive commercials, beautiful editorials and emerging infrastructures, the London 2012 Olympic Games are set to be potentially the best yet.
The summer sports event has already captured the attention of the world -- and it doesn't officially start for another month. The games are set to include everyone's favorite summer sporting events including swimming, gymnastics, football/soccer and tennis. The event has already garnered major hype, incredible investments and is the highly anticipated event of the summer.
Whether you are a passive spectator, eager anticipator or right in the midst of all the excitement, there's a lot to be excited about already.
33 London 2012 Games Finds
From Consolidated Olympic Websites to Athletic Warmup Portraits:
Jennifer Gosnell — Jun 30, 2012 — Special
32
Stoic Swimmer Photoshoots
The Interview 'Olympiad' Editorial is Inspired by the Summer Olympics
31
Olympic-Inspired Makeup Ads
The NK 'The Beauty Games' Campaign is Patriotically Sporty
30
Sarcastic Sporty Pictograms
The Olympic Non-Events Tumblr is Hilarious
29
Interactive Olympian Underwear
QR Panties Change the Appeal of Women's Volleyball
28
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
27
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
26
London 2012 Olympic Architecture
Major Bridge Across River Lea
25
Patriotic Street Plane Campaigns
The British Airways Olympics Ad Encourages Citizens to Stay Put
24
Totally Timber Two-Wheelers
Michael Thompson's SplinterBike Quantum is a Woody Cruiser
23
Geometric Dome Structures
The King's Cross Train Station Redevelopment is Dynamically Designed
22
Purple-Pigmented Podium Wear
The London 2012 Medal Presenting Apparel is Futuristic
21
Hi-Tech Recycling Containers
The Thank Pod Has LCD Screens That Display a Range of Information
20
Olympic Hair Product Promoters
Eleven Female Athletes are the New Pantene Beauty Ambassadors
19
Bubbling Buildings
The Cloud to be the Centrepiece for the London Summer Olympics
18
Performance-Tracking Gymnastics Gagets
The MotivePro Suit Ensures Top Condition of Gymnasts
17
Consolidated Olympics Websites
The 'Explore London 2012' Facebook Page is Your Starting Point
16
Unexpected Athletic Timelines
The KT Tape Strange Sports Infographic is Shocking
15
Swiss Olympian Timepieces
Swatch Originals Olympic Games Collection Gets Stylish for London 2012
14
Quirky Olympic Art Projects
Sarah Hyndman's 'Olympic Logo a Day' Reimagines the Game's Rings
13
River-Powered Instruments
The Flow Floating Musical Watermill Runs on H20
12
British Detective Microcars
The MINI Baker Street is Inspired by Sherlock Holmes
11
Scribbled Tower (UPDATE)
The ArcelorMittal Orbit is the Tallest Sculpture in Britain
10
Cute Cyclops Mascots
Welcome the 2012 London Olympic Mascots, Wenlock & Mandeville
9
Pre-Olympics Culture Coaching
London Stages Cultural Olympiad
8
Automaker Sports Publications
BMW iMagazine Olympics Edition Focuses on Sport & Athletes
7
Blinged-Out Emblems
London 2012 Olympic Torch Gets the Midas Touch from BarberOsgerby
6
Vinyl Record Canopies
Serpentine Gallery Pavilion is a Shelter in the Form of a Giant Disc
5
Airborne Music Performances
The Birmingham Opera Company Prepares for a Helicopter Show
4
Olympic Hybrid Taxis
Hydrogen Fuel Cell Cab for the London 2012 Olympics is Unveiled
3
Olympic Collectors Cash
Five Pound Commemorative Coins for London 2012
2
Multicultural Event Planning
Toilets at 2012 Olympics to Face Away from Mecca
1
Melodical Sports Complexes
Coca-Cola Beatbox Pavilion Will Double as a Musical Instrument
Related Ideas
Football Management Tournaments
FIFAe Introduces the Football Manager FIFAe World Cup
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Gradient Tonal Limited Sneakers
LORENZ.OG Joins Nike on a New Set of Air Max 95 Sneakers
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Dystopian Series Activewear
The PUMA x SQUID GAME Collection Celebrates Season Two
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Collaborative Olympian Activewear Ranges
The PUMA x 247 Collection is Phoebe GIll-Approved
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Olympic Medal-Inspired Watches
The OMEGA BG 859 Bronze Gold Edition Readies for the Olympics
Sporty Apparel Collections
Liverpool FC and Converse Reunite for a Second Collaborative Capsule
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Golden Olympics-Inspired Coffees
Costa Coffee Golden Caramel Drinks Mark the 2024 Olympic Games
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Interactive Sports Game Predictions
Guul's EURO 2024 Predictor Offers Connection and camaraderie
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Sporty Resort Capsules
Paper x Four Seasons Hampshire Host a Soft Pastel Pop-Up
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Time-Keeper Olympics Pop-Ups
OMEGA will Present the 'OMEGA Paris 2024 Project' Across Japan
Striking Glass Canopy Designs
Heatherwick Studio is Redeveloping Olympia in London, United Kingdom
Pickleball-Inspired Apparel
Le Pickle Club is a New Chic Parisian Collection
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Hospitality Olympic Partners
Accor Shares Its Plans for Its Partnership with the 2024 Olympics
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Expansive Spring-Ready Skatewear
The Palace Spring 2024 Series is Full of Dynamic Silhouettes
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Rock Climbing Festivals
The North Face will Host its Climb Festival at NYC’s Brooklyn Bridge Park
Olympic-Inspired Dining Experiences
La Petite Maison Features a Uniquely Themed Olympic Ring Menu
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
Inequalities-Focused Exhibition Forums
Triennale Milano Marks Its 24th International Exhibition
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Free Urban Adventure Games
Adventure City Games Launches a Consumer-Focused Initiative in BC
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Vibrant Light Festival Displays
The 2024 Beijing Chaoyang International Light Festival is Striking
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Magical Sports Games
Warner Bros. Games is Launching New Harry Potter 'Quidditch Champions' Game
Ukranian Multi-Sports Venue Concepts
Katia Orli Designs the Kolchyno Ice Center in Ukraine
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Sports Medal-Protecting Opulent Trunks
LVMH and Louis Vuitton Presents the Medals Trunk for Paris
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
Black-Tonal Olympian Denim
DENHAM Unveils the Olympics-Inspired 'Black Kinetic Denim' Line
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Two-Day Multimedia Cultural Events
The Art of Being Latin Takes Place During Miami Art Week 2023
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Urban Green Space Overhauls
Four of London's green spaces will receive a makeover
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Sleek Seasonally Transitional Fashion
The Latest Collection by Drake's Prepares for Fall
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Bright London Typeface Installations
Yinka Ilori Showcases Good Things Come to Those Who Wait
Fast-Paced History Games
ZoomYear Challenges Players to Guess the Year a Photograph Was Taken
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Flag Football Athlete Partnerships
Oakley Has Announced Its Partnership with Diana Flores
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Tennis-Themed Pop-Ups
The Rubens At the Palace Hosts 'Sweet Serve' to Celebrate Wimbledon
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Artist-Designed Football Kits
PUMA and Manchester City Unveil the Definitely City Kit
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform