Sarah Hyndman's 'Olympic Logo a Day' Reimagines the Game's Rings
Michael Hines — November 11, 2011 — Lifestyle
References: olympiclogoaday.wordpress & dezeen
If you can't wait until the 2012 Summer Olympics start, then you are going to want to check out 'Olympic Logo a Day.' Olympic Logo a Day is an art project started by Sarah Hyndman that re-imagines the famous Olympic rings. Each day comes complete with a new set of rings, which are made up of everything from avocados to postage stamps.
After seeing the official 2012 Summer Olympics posters released last week, I have to say that these aren't half bad. Some of them even seem like they would make capable replacements for some of the weaker posters released (the poster consisting of the Queen's postage stamps would be especially fitting). Hyndman is releasing one new picture a day, which means that by the time the games actually start, there will be a couple hundred alternate posters waiting in the wings should the IOC feel for a hot swap.
After seeing the official 2012 Summer Olympics posters released last week, I have to say that these aren't half bad. Some of them even seem like they would make capable replacements for some of the weaker posters released (the poster consisting of the Queen's postage stamps would be especially fitting). Hyndman is releasing one new picture a day, which means that by the time the games actually start, there will be a couple hundred alternate posters waiting in the wings should the IOC feel for a hot swap.
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3. User-generated Art - Opportunity to disrupt the art and design industry by creating a platform for user-generated art and design projects
Industry Implications
1. Art and Design - An industry that can benefit from encouraging creative and unique design concepts beyond traditional norms.
2. Social Media - An industry that can benefit from daily creative art projects and the potential for viral sharing.
3. Advertising - An industry that can benefit from alternative and unique logo designs that better represent a brand's identity or message.
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