This list of Land Rover innovations proves that the British car manufacturer does more than make a luxurious line of vehicles. It may be sleek and made of both high-quality exteriors and interiors, but it's also known to be made with the outdoor adventurer in mind. Over the years, the company has been on the cutting-edge of automotive design, concepts and advertising, and this list of examples will further prove it.
Most recently, Land Rover announced it will unveil a 'transparent hood' at the NYC Auto Show. The system will project the digital details of the driver's dashboard, such as speed, over the outer hood of the car, so that they can remain focused on the road at all times.
Land Rover is also known for its unique campaigns. It was one of the first car companies to team up with a celebrity, in this case Victoria Beckham, to design a model. What will be next from the luxury auto-maker?
33 Luxurious Land Rover Innovations
From Volcano-Inspired Autos to Celeb-Branded Luxury Vehicles:
Megan Facciuolo — Apr 15, 2014 — Autos
33
All-Terrain Conquering SUVs
The New Land Rover Dominates Earth's Harshest Landscapes
32
$210,000 SUVs
The Autobiography Ultimate Edition is the Most Expensive Range Rover Ever
31
Jet-Inspired Luxury SUVs
The Design Q Q-VR Range Rover is Middle Eastern Stylin' Ridin'
30
Iconic SUV Facelifts
The Land Rover Defender DC100 Concept Gives the 63-Year-Old Ride a New Look
29
Eco Adventure Automobiles
The Vilner Land Rover Defender is Both Powerful & Luxrious
28
Luxury Aluminum SUVs
The 2013 Range Rover is Lightweight and Classy
27
Ruggedly Boxy SUVs
The Land Rover Defender X-Tech is Classic Off-Road Stlying
26
Shape-Shifting Concept Cars
Land Rover CliQ Strives for a Surprising Compactness and Versatility
25
Volcano-Inspired Autos
The Range Rover Vesuvius Edition is Volcanic Luxury
24
Mobile Car Tents
Hannibal USA Rooftop Tents
23
Rugged Concept Bicycles
The Range Rover Road Bike is a Seriously High-End Ride
22
Collaborative Auto-Inspired Fashion
Barbour for Land Rover Clothing Brings the Best of Both Brands
21
Night Eyes Auto Ads
The Land Rover Defender Campaign Likens the Vehicle to an Animal
20
Celebratory Luxury Autos
The Land Rover Defender LXV Special Edition Marks the 65th Anniversary
19
Chicly Textured Auto Interiors
The Land Rover Harris Tweed Edition Shows Classic Fabric Interiors
18
Massive Solar Panelled Roofs
Jaguar Land Rover Puts in the Largest Energy-Efficient Rook in the UK
17
Utility Vehicle Adverts
This Land Rover 'Defender' Ad Highlights Your Handiest Tool
16
Incredible Interactive Ads
The New Range Rover Evoque Interactive Ad Campaign Lets You Decide
15
Wire Auto Sculptures
The Range Rover Evoque Installations Hype Up the Vehicle's Launch
14
Celeb-Branded Luxury Vehicles
The Range Rover Evoque Victoria Beckham Limited Edition is Very Chic
13
Stranded Automobile Ads
The Land Rover Above and Beyond Campaign Involves Annoying Passengers
12
Exotic Terrain Campaigns
The Land Rover 'Go Beyond' Ads Travel to Remote Landscapes
11
Emergency Edible Survival Guides
The Land Rover Eating Guide Supports Daring Drivers
10
Literate Landscape Auto Ads
The Land Rover Meet Interesting Places Campaign is Intellectual
9
Sport-Styled SUVs
The Range Rover Evoque Ar8 City-Roader by Arden is a Nice Face-Lift
8
Luxury Car Lawnmowers
Garryd Howell's Land Rover Unsiex Garden Tools Make Gardening Look Glamorous
7
Electrifying Luxury SUVs
Land Rover Shows the Range_e Hybrid Prototye at 2011 Geneva Motor Show
6
Extreme Adventure Ads
Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination
5
Eco-Friendly Safari Cars
The All-Electric Land Rover Defender is Silent and Green
4
Sword-Safe SUVs
The Land Rover LR4 Sword Ads Show an Unconventional Danger
3
Cloud-Collecting Car Campaigns
The Land Rover Defender Ad Reaches for the Sky
2
Luxurious Armored Vehicles
The Centigon Land Rover Discovery Auto Packs Quite the Punch
1
Luxury SUV Concepts
Land Rover Released a Teaser Image & Video of Its ‘Discovery Vision’ SUV
Related Ideas
Ruggedly Lightweight Campers
This All-Terrain Camper is Designed For Robust Overland Exploration
Adventure-Ready Open-Air SUVs
The Toyota Land Cruiser ROX Concept Builds on the Model's Legacy
Luxury Off-Road SUV Models
The 2026 Honda Passport TrailSport Has a Longer, Wider Body
Oven-Equipped Luxury SUVs
The Lexus Monogram GX Cooks Pizzas and Serves Up Cocktails
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Radically Redesigned Off-Road SUVs
The 2024 Toyota Land Cruiser Has a Hybrid Motor and Lower Price
Collaborative Gaming-Brand Cars
Lexus and Razer Teamed Up to Manufacture the Ultimate Gaming Car
Minimalist Aggressive Electric SUVs
This Polestar 8 Concept by Salvatore Ville is Curvaceous
Luxe Recycled Leather Luggage
The Porsche Design Urban Eco Collection RL Line is Sustainable
Refined Off-Grid Trailer Homes
The Living Vehicle GT39 is Chicly Appointed
Streamlined Digital EV Concepts
The INFINITI Vision Qe Concept Has a Sleek, Futuristic Form
Adventurous Off-Road EV Concepts
The Kia EV9 ADVNTR and PV5 WKNDR Concepts are Rugged
Racer-Honoring SUV Models
The 2025 Ford Bronco Stroppe Special Edition SUV Arrives in the New Year
Curvaceously Classy Campervans
This Luxurious Campervan Swaps Hard Interior Lines For Soft Curves
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Luxury Long-Range Electric Sedans
The Lexus LF-ZC Was Unveiled at the Japan Mobility Show
Off-Grid Workspace Vehicles
The Škoda Roadiaq Concept Car is Based on the Enyaq iV
Quad-Deck Vehicle Brand Yachts
The VNZ Lamborghini Mega Yacht 88M by Vuk Nemanja Zoraja is Sleek
Luxury Overlanding SUVs
The 2024 Lexus GX 550 Overtrail+ AAP SEMA Build is Ultra-Stylish
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Beastly Luxury Electric SUVs
The Audi Q4 55 e-tron Has 335-Horsepower and More
Bespoke Electric Convertibles
Cadillac Unveils its Luxurious SOLLEI Concept
Commanding Recreational SUV Models
The Polestones 01 Boasts a Built-in Kitchen and More
Modular Electric SUV Models
The Olympian Model 84 Has a Modular Vehicle and Drivetrain System
All-Electric American-Made LTVs
The Canoo American Bulldog is Ready for Off-Road Environments
Chic SUV-Inspired Motorcycles
The Conceptual Land Rover Defender 700 Motorcycle is Rugged
Overlanding Quilted Shirt Jackets
This Shirt Jacket Offers Stylish Comfort In Chilly Conditions
Rugged Entry-Level Electric SUVs
The Rivian R3 Boasts a Dynamic and Practical Design
Militant Automotive Timepieces
The Bamford x Land Rover LR002 Has a Demure Black Titanium Case
Luxury Supercar Strollers
Silver Cross and Automobili Lamborghini Created the Reef AL Arancio
Celestial Mythology SUV Models
The Range Rover Sport SV Celestial Collection Has Five Hues
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
High-Tech Glamping Vans
The Mercedes-Benz V Class Marco Polo is Based on the Bermer Transporter
Groundbreaking Electric Vehicle Line-Ups
Honda Debuts Two Concepts Models in the Honda 0 Series
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Luxury Off-Road Electric SUVs
The Range Rover Electric Prototype Has a New Traction Control System
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Revived All-Electric SUV Models
The Scout Traveler SUV is Back After a 44 Year Hiatus
Exquisitely Elegant Electric Cars
The 'Model 01' Adopts a Classy, Minimalist Aesthetic
Modular Camping-Friendly SUVs
The Dacia Duster 4x4 Easily Adapts When it's Time for an Adventure
Adventurous Pint-Sized EVs
The Opel Rocks Electric e-XTREME Concept is Off-Road-Ready
Luxurious Adventure Vans
Vanspeed Introduces Its New Summit Line of Adventure Vans
Overlanding-Ready OEM Trucks
The Isuzu D-Max Expedition Edition Will Be Available in the UK
Trailblazing American Hypertrucks
The 'SV Rover' Churns Out In Excess Of 1,000 Horsepower
Adventurous EV-Branded Activewear
The Rivian In Case of Adventure Collection is Available Now
Revamped Sleek Electric Vehicles
Cadillac Introduces a New LYRIQ Electric Car to its Lineup
Ultra-Futuristic Modern Cars
The Mercedes-Benz Vision One-Eleven EV is Visually Striking
All-Electric SUV Concepts
The Toyota LAND CRUISER Se Concept is at the 2023 Japan Mobility Show
Luxe Weekend Warrior SUVs
The All-New Hyundai Santa Fe Supports City and Rural Life
Impressive Off-Roading Vehicle
Jobin Sunil Designs the Newlands Vehicle for Adventurers
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Dynamic Precision Sports Cars
The BMW Concept Skytop is Elegant, Muscular and Sporty
Bedazzled Sequin Luxe Cars
The BMW XM Gets a Mystique Allure Design Inspired by Naomi Campbell
Luxury Overlanding Vehicle Models
The 2023 27North RexRover Provides Luxurious Accommodations
Bespoke Automotive-Branded Bikes
The J.Laverick Aston Martin .1R is Limited-Edition
Trailblazing Luxury Electric SUVs
The 'Range Rover Electric' Will Offer Flagship Amenities & Specs
Bamboo Forest-Inspired SUVs
The 2025 Infiniti QX80 Has a 3.5L Turbo V6 Engine
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Luxurious Vehicle Brand Yachts
The Lexus LY 680 Yacht Offers a Luxe Sanctuary at Sea
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Luxe Wood-Accented Sedans
The Rolls-Royce Amethyst Droptail Has a Timber, Floral Inspiration
Modernized Off-Road Vehicle Designs
The Arkonik Havana Defender is Adventure-Ready
Enhanced Hybrid SUVs
Volvo Fully Redesigned its XC90 for 2026 with All-new Features
Rugged Commercial UTVs
These UTVs Offer Reliable Towing, Cargo-Hauling & Personnel Transportation
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Miniaturized Americana SUVs
The Conceptual Ford Mini Bronco by Naoto Kobayashi is Squarish
Athlete-Customized Luxe Cars
David Beckham Customizes the New Fuoriserie Essentials Series
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Reimagined Iconic SUVs
The 'Hofele G-Class' Features Optimized Exterior Styling Cues
Limited-Edition Surf Culture SUVs
2025 Land Rover Defender ‘Beach Break’ Edition is a US-Exclusive
Fashion-Branded Model Cars
Paul Smith and Land Rover Partnered on a Die-Cast Toy Model
Expertly Tuned SUV Models
The Hennessey Ford Bronco Velociraptor is Off-Road-Ready
Automobile-Focused Home Designs
Ralph Lauren Home Unveils Modern Driver Collection
Long-Range All-Electric SUVs
Honda Presents a Look at the New Electric 2024 Prologue
Luminated Transparent Custom Vehicles
Fast Dog Designs the Custom Volkswagen ID 3 EV
Angular Trail-Ready SUV Models
The 2024 Lexus GX Has a 3.5-Liter Twin-Turbo V6 Engine
Collaborative Luxe Car-Inspired Bags
Aer and Porsche Present the Limited Rennsport Reunion 7
All-Electric Luxury Cars
Lamborghini Unveils the Lanzador Concept, Its Inaugural All-Electric Auto
Electric Luxe Concept Vehicles
Porsche Unveils a Look at the New Mission X Concept Hypercar
Eco Police Vehicle Designs
This Police Car Interior by David Dahlberg is Ultra-Modern
F1-Inspired SUV Models
The Aston Martin DBX707 AMR24 Edition Maintains a Luxurious Form
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Military-Inspired Dynamic SUVs
The Meishi 917 SUV is Designed by Dongfeng Motor Corp
Android-Powered Infotainment Systems
The 2025 Ford Explorer Boasts Advanced Tech in the Cabin
Luxe Electric Family Vehicles
Cadillac's VISTIQ SUV Pairs Three-Row Comfort with EV Performance
Stout Overlanding Trucks
The Wilderness Vans 2023 F-550 is Built with a Compact Chassis
Convertible Exploration Boats
The RAND Roamer 29 Boat by Marek Weidlich is High-Performance
Remastered Iconic Supercars
Alfa Romeo's Latest Car Pays Tribute to a Legendary Late-1960s Ride
Supercar-Inspired Luxurious Villas
Lamborghini Unveils Premium Residence Inspired by its Cars
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Dazzling Rose-Hued SUVs
The Mercedes G-Class Stronger Than Diamonds Edition is Eye-Catching
Style-Conscious Off-Road SUVs
The 2025 Toyota 4Runner is Built on the TNGA-F Global Truck Platform
Water-Resistant Hooded Jackets
Columbia Sportswear Supports Intuitive Machines’ Lunar Launch
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
All-Electric Sleek Fastback Sedans
Volkswagen Presents the ID.7, an Electric Update
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Off-Roading Boxy SUV Coupes
Callum Designs' CALLUM SKYE is Inspired by Off-Roading
Electric Sports Car Concepts
Lotus is Designing its 'Theory 1' EV with Three-Seat Design
Sleek Sustainable EV Concepts
The Opel Experimental EV Concept Has Augmented Projection Technology
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Six-Wheel Drive Concept EVs
The Land AIrcraft Carrier by XPENG AEROHY is Made for Exploration
Retro Car Design Houses
Rezvani will Debut its Retro Brand with the 'RR1' Coupe
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Sporty All-Electric Concept Cars
The Volkswagen ID.X Performance Maximizes Electric Capabilities
Stealth Luxury SUV Models
The Lincoln Navigator Black Label Shows Off Premium Details
Iconic Auto LEGOs
The LEGO® Icons Vehicle Collection Welcomes an Iconic Lamborghini Model
Tactile Audio Vehicle Features
The Range Rover SV Edition One has a New Bass Technology
Next-Gen Safety SUV Models
The Renault Symbioz Hybrid SUV is Modern and Fuel-Efficient
Customizable Premium Car Programs
Range Rover Introduces the SV Bespoke Commissioning Suite
Inviting Curvaceous Electric SUVs
The Genesis Neolun Concept is High-Performance and Luxurious
Studio-Branded Vehicle Sound Systems
The Volvo EX90 Will Feature an Abbey Road Sound System
Long-Lasting Overlanding Vehicles
The 'EarthCruiser Evado' is Built For All-Terrain Exploration
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Classic Modernized Sleek Automobiles
Renault and Ora ïto Create the R17 Restomod Automobile
Rural-Ready RUV Concepts
The Conceptual ROEWE Panda by Siddharth Sangwan is Futuristic
All-Electric Sports Cars
Porsche's Vision 357 Speedster is an Ultra-Luxurious Model
Mythical Exploration SUV Models
The Ford Bronco Sasquatch Searcher is One-of-a-Kind
Heritage-Honoring Electric SUVs
The 2026 Cadillac LYRIQ-V Marks 20 Years of the V-Series
Transparent Modern Auto Updates
The Renault Twingo Gets Another New Design Iteration
Luxury Utility Vehicle Concepts
The Pininfarina PURA Vision Concept Imagines the Future
Rugged Rescue Vehicles
This 4x4 is Designed to Carry Out Rescue Missions In Treacherous Terrain
Anniversary-Honoring Manual Supercars
The Aston Martin Valour Celebrates 110 Years of the Brand
Meticulously Restored Autos
Expedition Motor Company Debuts a Restored 1992 G-Wagen
Luxury Car Brand Speakers
The Porsche Design 911 Speaker 2.0 is as Sleek as the Sports Car
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Wagon-Style Off-Road Vehicles
The Mercedes-Benz All-Terrain E-Class is Ready to Explore
Mars ATV Trikes
Outlander is a Mars Terrain Veloce, Designed by Seongho Kim
Bespoke Car Art
Heritage Customs X Henk Schiffmacher Create a Tattoo-Inspired Land Rover Defender
Futuristic Lunar Terrain Vehicles
The 'Moon Rover' Supports Living and Working on the Moon
Six-Seater Adventure Vehicles
The Mitsubishi D:X Concept1 is Suited for Off-Road Adventures
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Comfort-Centric Electric Cars
The Electre SUV by Lotus Boasts new Elevated Features
Price-Friendly All-Electric Premium SUVs
Volvo Unveils the New EX30 as a More Affordable Luxe SUV
Waterproofed Hybrid SUV Models
The Lexus LX 700h Has a Waterproofed Engine and More
Luxury-Focused Electric Cars
Audi Updates the Q8 E-Tron with More Premium Elements