The Pininfarina PURA Vision Concept Imagines the Future
Michael Hemsworth — August 3, 2023 — Autos
References: automobili-pininfarina & geeky-gadgets
The Pininfarina PURA Vision concept has been showcased by Automobili Pininfarina as an example of what we could see coming to the market in the near future.
The vehicle is positioned as an electric Luxury Utility Vehicle (e-LUV) and boasts ample space on the interior cabin to easily accommodate multiple passengers or gear. The vehicle also boasts a narrow glasshouse design with tri-opening pillarless doors that maximize access to the main cabin. The dashboard is kept simple and sleek with everything being easily accessible via a touchscreen unit in the middle console.
Chief Executive Officer Paolo Dellachà spoke on the Pininfarina PURA Vision concept saying, "PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle."
The vehicle is positioned as an electric Luxury Utility Vehicle (e-LUV) and boasts ample space on the interior cabin to easily accommodate multiple passengers or gear. The vehicle also boasts a narrow glasshouse design with tri-opening pillarless doors that maximize access to the main cabin. The dashboard is kept simple and sleek with everything being easily accessible via a touchscreen unit in the middle console.
Chief Executive Officer Paolo Dellachà spoke on the Pininfarina PURA Vision concept saying, "PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle."
Trend Themes
1. Electric Luxury Utility Vehicles - The Pininfarina PURA Vision concept showcases the potential for electric luxury utility vehicles to enter the market in the near future.
2. Ample Interior Space - The Pininfarina PURA Vision concept highlights the trend of designing luxury utility vehicles with spacious interiors to accommodate multiple passengers or gear.
3. Simplified Dashboard Design - The Pininfarina PURA Vision concept demonstrates the trend of streamlining and simplifying dashboard designs, making everything easily accessible through a touchscreen unit.
Industry Implications
1. Automotive - The Pininfarina PURA Vision concept indicates potential disruptive innovation opportunities within the automotive industry, particularly in the development of electric luxury utility vehicles.
2. Interior Design - The Pininfarina PURA Vision concept presents opportunities for disruptive innovation in interior design, particularly in creating spacious and functional interiors for luxury vehicles.
3. Technology - The Pininfarina PURA Vision concept suggests potential disruptive innovation opportunities in technology, specifically in developing user-friendly touchscreen interfaces for vehicle dashboards.
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