The Land Rover Defender DC100 Concept Gives the 63-Year-Old Ride a New Look
Michael Hines — September 4, 2011 — Autos
References: autoblog & highsnobiety
The Land Rover Defender DC100 concept is sure to make some people very happy and some people very angry. Land Rover has decided to give the iconic Defender a facelift, making the car look more modern and stylish than its previous incarnations.
The Land Rover Defender was first released in 1948. Since then, the design of the Defender hasn't changed much. Land Rover is taking a significant risk by updating what could easily be called its most popular model. The new Land Rover Defender DC100 concept has two doors, a thinner body and a boxy top reminiscent of nearly ever LR ever made. The DC100 is not the new Defender per se, but it is the new platform from with the company plans to build future Defenders. You can see the Land Rover Defender DC100 concept in person when it makes its public debut at the Frankfurt Motor Show next month.
The Land Rover Defender was first released in 1948. Since then, the design of the Defender hasn't changed much. Land Rover is taking a significant risk by updating what could easily be called its most popular model. The new Land Rover Defender DC100 concept has two doors, a thinner body and a boxy top reminiscent of nearly ever LR ever made. The DC100 is not the new Defender per se, but it is the new platform from with the company plans to build future Defenders. You can see the Land Rover Defender DC100 concept in person when it makes its public debut at the Frankfurt Motor Show next month.
Trend Themes
1. Modernizing Iconic Cars - Updating classic car designs with modern touches can attract both fans and newcomers to the brand.
2. Redefining Classic Models - Refreshing the design of long-standing popular models can create excitement and generate buzz for an automaker.
3. Evolution of Iconic Brands - Continuously evolving iconic brands can maintain relevance and appeal to a wider audience.
Industry Implications
1. Automotive - The automotive industry has the opportunity to revitalize classic models and attract a new generation of customers.
2. Design - Design firms can collaborate with automakers to modernize iconic car designs and create innovative concepts.
3. Marketing - Marketing agencies can promote the reimagined versions of classic car models to capture consumer interest and generate brand loyalty.
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