People have kept pets for millennia, even worshipping those domestic animals as higher forms of being, and read at face value, the June 2018 pet trends could easily give someone the impression that many of today's consumers treat their pets with the same level of deification. Considering the size of the pet care industry and the intense love and passion that people have for their pets, such an assessment really isn't that far off the mark.
Pets are so beloved that people are looking for ways to treat their animals exactly as they treat themselves -- the golden retriever rule, if you will. Perhaps the clearest example of this is from 'Embark', a company that offers DNA testing specifically designed to analyze dogs' progeny.
Top 25 Pet Trends in June
25
Frankfurter Pet Beds
This Hot Dog-Shaped Dog Bed from New Chic is a Hilarious Pet Accessory
24
Demure Multipurpose Pet Houses
'The Wool Lodge' Offers Cats or Dogs a Place of Their Own
23
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
22
Science-Backed Dog Toys
The Filson Dog Retrieving Toy Lets Dogs Train for Longer Periods
21
Watercolor Pet Home Logos
'Battersea Dogs & Cats Home' Has a New Logo Design from Pentagram
20
Performance Pet Beds
Bedgear Created a Bed for Pets with a Moisture-Wicking Cushion
19
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
18
Boxed Dog Beds
Zee.Dog's Zee.Bed Adopts the Popular Bed-in-Box Model for Pets
17
Emotion-Detecting Dog Toys
The Wickedbone is Interactive and Entertaining for Dogs
16
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
15
Handsfree Athlete Dog Leads
The Ruffwear Trail Runner System Keeps Fido by Your Side
14
Multifunctional Smart Dog Collars
The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone
13
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
12
Condition-Specific Dog Supplements
Halo's Supplemental Foods for Pets Support Healthy Aging
11
Canine Smartphone Communicators
The 'Moxie' Dog Smartphone Connects Canines to Their Masters
10
Atmospheric Canine Shelters
WE Architecture's New Project Gives Sheltered Dogs a Chance
9
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
8
Pet Food-Enhancing Sauces
The Felix FunSauces Create a New Taste Experience for Pets to Enjoy
7
Automatically Replenishing Pet Feeders
The Wagz Serve Smart Feeder is Integrated with Amazon Dash
6
In-Store Pet Food Kitchens
Petco and JustFoodForDogs are Creating Exhibition Kitchens
5
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
4
Dog-Centric DNA Tests
'Embark' Offers DNA Tests for Consumers' Canines
3
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
2
Custom Dog-Matching Platforms
'How I Met My Dog' Connects People with Their Future Pets
1
Protein-Rich Pet Food Toppers
Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals
Related Ideas
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
AI Canine Health Collars
The Conceptual Cotons AI LifeTrack Collar by YeongKyu Yoo is Advanced
AI-Powered Pet Collars
Personifi AI’s Shazam Band Turns Moods and Movements into Words
Freeze-Dried Dog Food Nuggets
Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
Pet-Safe Luxury Candles
Bougie Poochie Debuts a New Line of Conscientious Luxury Candle
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Demure Dog House Desks
The Dog Hut Desk by Liam de la Bedoyere Keeps Canines Close By
Virtual Pet Planter Pots
The 'Planpet' Smart Plant Pot Concept Gives Greenery a Digital Profile
AI Dog Breed Identifiers
Dog Breed AI Can Identify Any Breed With a Single Photo
Pet-Sized Clogs
Glow-in-the-Dark Pet Crocs are Launching with Owner-Matching Styles
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Multi-Use Dog Beds
Lesure's Foldable Human Dog Bed Can Be Used Three Different Ways
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Squishy Digital Pets
Punirunes Combine Virtual Pet Care with Tactile Play
Pet-Focused SUV Accessories
The Genesis X Dog Has an Electric Shower, Hairdryer and More
Charitable Pet Product Collections
IKEA Presents a Look at its Pet-Friendly Utsådd Collection
Health-Monitoring Pet Houses
The Hommew Pet House Has an Eight-in-One Design
AI-Powered Robot Dogs
WEILAN Has Introduced the Upgraded BabyAlpha A2 Series
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Detangling Pet Brushes
Tangle Teezer's Pet Teezer Brushes Help with Detangling and Deshedding
Pet Safety Collars
DOG iD Debuts Two New Products Designed to Enhance Pet Safety and Durability
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Robotic Canine Companions
metaDog is a Warm, Lifelike and Loyal Companion
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Motorized Smart Pet Doors
Pawport's Newest Innovation for 2024 is a Network-Connected Pet Door
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Dog-Friendly Dining Events
CESAR Restaurant Weekend Links Dogs & Owners to Pet-Friendly Eateries
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Personalized Pet Amenities
Fairmont Hotels & Resorts will Offer 'Pawsome Pampering Packages'
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
AI-Powered Litter Boxes
PUROBOT ULTRA Supports Next-Gen Pet Welfare Monitoring
Remote Pet Toys
Enabot's ROLA PetPal Features AI-Enabled Pet Recognition
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Crowdfunded Pet-Monitoring Cameras
The 'SiiPet' Uses AI for Abnormal Pet Behavior Detection
Sushi-Inspired Pet Treats
The Peppy Ehomaki Sets Come in Varieties for Cats and Dogs Alike
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Dog-Friendly Board Games
The Dog’s Best Friend Game Incorporates Enrichment and Training
QR-Code Pet Tracking Devices
Ring Unveils the Ring Pet Tag as a Wearable Tracking Device
Dog-Friendly Holiday Kits
The Beggin' Pawliday Cheer Kit Invites Pets to Join the Holiday Cheer
Posh Parisian Pooch Accessories
The Latest CELINE Dog Accessories are High-Quality
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
GPS Pet Trackers
Petcube GPS Tracker Keeps Pets Safe with a Host of Features
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
AI-Powered Dog Collars
The PetPace Health 2.0 Intelligently Tracks Canine Health
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Liquid Pet Supplements
Pet Honesty's Oil Supplement Toppers Enhance Pet Health with Every Meal
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Soothing Pet Grooming Products
Cleo&Hooman Launched a New Line, Spotlighting Zoomie Wipes
Smart Wearable Pet Trackers
ANOCRD Design Creates the Sustainable GoChip Device for Pets
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Canine Cuisine Appliances
The ChefPaw Dog Food Maker Prepares Fresh, Flavorful Fare for Pooches
Pet-Friendly Travel Hubs
Mars and Tripadvisor Launched a Helpful Hub for Pet Parents
Donut-Themed Dog Treats
Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
AI-Assisted Vet Tools
Claude by Modern Animal Streamlines Veterinary Practitioners' Tasks
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Globally Inspired Dog Meals
Restaurant Favorites Inspired Tiki Dog's Taste of the World Recipes
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Temperature-Tracking Pet Cameras
The 'SheltieCam' Portable Pet Camera Has 4G LTE and More
Dog-Friendly Cafe Experiences
Snow Pawttage Invites Guests to Interact with 8 Samoyeds
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
App-Connected Dog Training Buttons
The 'iPupPee' Helps Pets Communicate with Owners
Private Label Pet Products
Target The Cuddle Collab Features Over 180 Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
DNA Ancestry Tests
Kintree partners with Mapmygenome to launch DNA ancestry test
Sensitivity-Focused Dog Lines
Cleo&Hooman Crafts Clean and Allergy-Conscious Pet Products
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Conceptual Temperature-Control Dog Beds
YU ID Presents the New Sleep.p Temperature-Regulating Bed
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Pet-Monitoring Smart Beds
Domethics' 'Carepet' Enhances the Wellbeing of Pets through Analysis
AI-Powered Pet Care Apps
The 'Betina' App Offers Training Guidance, Health Support and More
Animal-Inspired Daily Affirmations
Pocket of Love Offers Daily Affirmations from Cute Companions
Personalized Pet-Tracking Tags
The 'Airpaw' Custom Dog Tracker Works with Apple Find My
Modern Pet Dining Sets
The Trot Pets Elevated Complete Set Seamlessly Fits into One's Dwelling
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Free Psychic Pet Readings
Rover.com Introduces Unique Pet Communication Service This Halloween
Tie-Shaped Dog Treats
The KFC Bone Tie Safely Repurposes Bones from the Chicken Chain
Digital Canine Caretakers
PupFi Integrates Activity Tracking, Routine Management, and More
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
RFID-Enhanced Pet Feeders
PETLIBRO's One RFID Pet Feeder Personalizes Pet Meals
All-in-One Pet Care Apps
Dotsy Offers Tracking and Recording for Pet Owners
Premium Pet-Friendly Getaways
BARK's Ultimutt Giveaway Helps Dogs Have an Unforgettable Summer
Own-Brand Pet Food Expansions
The Abound Pet Food Range is Being Expanded by Kroger
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
AI-Powered Pet Meals
PawCo is Revolutionizing the Pet Food Industry with AI-Powered Dog Food
Vet-Approved Pet Lines
ButcherBox Unveils a New Pet Line Called ButcherBox for Pets
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Seasonal Pet-Friendly Menus
Okini Attracts Pet Parents to Its Patio with Dog-Friendly Refreshments
Bio-Inspired Guard Dog Robots
Xiaomi Introduces the Robotic Cyberdog 2 with a Friendly Look
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Locally Farmed Pet Foods
Pawstone Provides Farm Fresh Ingredients in its Pet Meals
Pet Skin Pastes
The Golden Paste Company Unveils a New Paste for Pet Skin and Coat Issues
Romantic AI Portraits
True Love Portrait Generates a Personalized Love Portrait Based on a Quiz
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Informative Pet Food Chatbots
Freshpet Launches a Customer Experience-Focused AI Copilot
Calming Dog Shampoo Collections
DotDotPet Unveils its New Dog Shampoo Line at Crufts
Vet-Approved Screening Tests
Oncotect is the World's First At-Home Dog Cancer Screening Device
Virtual Veterinarian Services
AskVet Uses ChatGPT to Answer Pet-Related Queries Without a Vet
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Egg-Centric Dog Breakfasts
The Good Egg Pet Food Company Upcycles Human-Grade Eggs for Dogs
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Comprehensive Educational Pet Resources
The IAMS™ Puppy Hub and Kitten Hub Supports New Owners
Pet Travel Concierge Services
GlobalVetLink Simplifies International Travel for Pet Owners
Genetic Athleticism Tests
Ancestry Lets Users Compare Their AncestryDNA to Elite Athletes
Creator-Founded Pet Wellness Brands
Nonipup is the New Dog Wellness Brand from Doug the Pug
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Pet-Friendly Rideshare Services
Lyft Has Introduced a New Feature Called Pet Rides
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Limited-Edition Pet Collections
DOG iD & 4 Paws for Ability Tailor Their Collab to Working Dogs
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Plant-Powered Wet Dog Foods
Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like
Superfood Training Treats
Healthybud's Mini Training Treats are Made with Functional Mushrooms
Canine Sniffing Workshops
Sniff 'n' Seek Has Opened in New York City
Modern Pet Tagging
PuppySignal Uses a QR Tag System to Locate Lost Pets Quickly
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Independently-Running Robotic Dogs
This Quadruped Robot Can Run Persistently Once Launched
Cozy Heart Pocket Onesies
YITTY Unveils its Pet Me Pocket Heart Onesie Ahead of the Holidays
Free Pet Parent Services
PETconnect by IAMS Puts Pet Owners and Pet Experts in Touch
Dog-Themed Meeting Avatars
Doge Meet Transforms Google Meet Avatars into Talking Doge Characters