People have kept pets for millennia, even worshipping those domestic animals as higher forms of being, and read at face value, the June 2018 pet trends could easily give someone the impression that many of today's consumers treat their pets with the same level of deification. Considering the size of the pet care industry and the intense love and passion that people have for their pets, such an assessment really isn't that far off the mark.
Pets are so beloved that people are looking for ways to treat their animals exactly as they treat themselves -- the golden retriever rule, if you will. Perhaps the clearest example of this is from 'Embark', a company that offers DNA testing specifically designed to analyze dogs' progeny.
Top 25 Pet Trends in June
25
Frankfurter Pet Beds
This Hot Dog-Shaped Dog Bed from New Chic is a Hilarious Pet Accessory
24
Demure Multipurpose Pet Houses
'The Wool Lodge' Offers Cats or Dogs a Place of Their Own
23
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
22
Science-Backed Dog Toys
The Filson Dog Retrieving Toy Lets Dogs Train for Longer Periods
21
Watercolor Pet Home Logos
'Battersea Dogs & Cats Home' Has a New Logo Design from Pentagram
20
Performance Pet Beds
Bedgear Created a Bed for Pets with a Moisture-Wicking Cushion
19
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
18
Boxed Dog Beds
Zee.Dog's Zee.Bed Adopts the Popular Bed-in-Box Model for Pets
17
Emotion-Detecting Dog Toys
The Wickedbone is Interactive and Entertaining for Dogs
16
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
15
Handsfree Athlete Dog Leads
The Ruffwear Trail Runner System Keeps Fido by Your Side
14
Multifunctional Smart Dog Collars
The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone
13
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
12
Condition-Specific Dog Supplements
Halo's Supplemental Foods for Pets Support Healthy Aging
11
Canine Smartphone Communicators
The 'Moxie' Dog Smartphone Connects Canines to Their Masters
10
Atmospheric Canine Shelters
WE Architecture's New Project Gives Sheltered Dogs a Chance
9
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
8
Pet Food-Enhancing Sauces
The Felix FunSauces Create a New Taste Experience for Pets to Enjoy
7
Automatically Replenishing Pet Feeders
The Wagz Serve Smart Feeder is Integrated with Amazon Dash
6
In-Store Pet Food Kitchens
Petco and JustFoodForDogs are Creating Exhibition Kitchens
5
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
4
Dog-Centric DNA Tests
'Embark' Offers DNA Tests for Consumers' Canines
3
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
2
Custom Dog-Matching Platforms
'How I Met My Dog' Connects People with Their Future Pets
1
Protein-Rich Pet Food Toppers
Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals
Related Ideas
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
AI Canine Health Collars
The Conceptual Cotons AI LifeTrack Collar by YeongKyu Yoo is Advanced
AI-Powered Pet Collars
Personifi AI’s Shazam Band Turns Moods and Movements into Words
Freeze-Dried Dog Food Nuggets
Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
Pet-Safe Luxury Candles
Bougie Poochie Debuts a New Line of Conscientious Luxury Candle
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Multi-Use Dog Beds
Lesure's Foldable Human Dog Bed Can Be Used Three Different Ways
Demure Dog House Desks
The Dog Hut Desk by Liam de la Bedoyere Keeps Canines Close By
Pet-Sized Clogs
Glow-in-the-Dark Pet Crocs are Launching with Owner-Matching Styles
Virtual Pet Planter Pots
The 'Planpet' Smart Plant Pot Concept Gives Greenery a Digital Profile
AI Dog Breed Identifiers
Dog Breed AI Can Identify Any Breed With a Single Photo
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Squishy Digital Pets
Punirunes Combine Virtual Pet Care with Tactile Play
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Pet-Focused SUV Accessories
The Genesis X Dog Has an Electric Shower, Hairdryer and More
Charitable Pet Product Collections
IKEA Presents a Look at its Pet-Friendly Utsådd Collection
Health-Monitoring Pet Houses
The Hommew Pet House Has an Eight-in-One Design
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Detangling Pet Brushes
Tangle Teezer's Pet Teezer Brushes Help with Detangling and Deshedding
Pet Safety Collars
DOG iD Debuts Two New Products Designed to Enhance Pet Safety and Durability
AI-Powered Robot Dogs
WEILAN Has Introduced the Upgraded BabyAlpha A2 Series
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Robotic Canine Companions
metaDog is a Warm, Lifelike and Loyal Companion
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Motorized Smart Pet Doors
Pawport's Newest Innovation for 2024 is a Network-Connected Pet Door
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Dog-Friendly Dining Events
CESAR Restaurant Weekend Links Dogs & Owners to Pet-Friendly Eateries
AI Pet Health Trackers
My Buddy is an AI Pet Health Tracker for Activity, Nutrition, and More
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Personalized Pet Amenities
Fairmont Hotels & Resorts will Offer 'Pawsome Pampering Packages'
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
AI-Powered Litter Boxes
PUROBOT ULTRA Supports Next-Gen Pet Welfare Monitoring
Remote Pet Toys
Enabot's ROLA PetPal Features AI-Enabled Pet Recognition
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Crowdfunded Pet-Monitoring Cameras
The 'SiiPet' Uses AI for Abnormal Pet Behavior Detection
Sushi-Inspired Pet Treats
The Peppy Ehomaki Sets Come in Varieties for Cats and Dogs Alike
Virtual Pet Races
Purina Arena Pet Racing Reaches a New Generation of Pet Lovers on Roblox
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Dog-Friendly Holiday Kits
The Beggin' Pawliday Cheer Kit Invites Pets to Join the Holiday Cheer
Celeb-Approved Pet Grooming Lines
Paris Hilton's Pet Grooming Line Marries Pet Care and Glamour
Posh Parisian Pooch Accessories
The Latest CELINE Dog Accessories are High-Quality
GPS Pet Trackers
Petcube GPS Tracker Keeps Pets Safe with a Host of Features
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
AI-Powered Dog Collars
The PetPace Health 2.0 Intelligently Tracks Canine Health
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Liquid Pet Supplements
Pet Honesty's Oil Supplement Toppers Enhance Pet Health with Every Meal
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Human-Friendly Dog Treats
It’s The Dog’s Treats are Made with Human-Grade Ingredients
Soothing Pet Grooming Products
Cleo&Hooman Launched a New Line, Spotlighting Zoomie Wipes
Smart Wearable Pet Trackers
ANOCRD Design Creates the Sustainable GoChip Device for Pets
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Canine Cuisine Appliances
The ChefPaw Dog Food Maker Prepares Fresh, Flavorful Fare for Pooches
Pet-Friendly Travel Hubs
Mars and Tripadvisor Launched a Helpful Hub for Pet Parents
Donut-Themed Dog Treats
Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
AI-Assisted Vet Tools
Claude by Modern Animal Streamlines Veterinary Practitioners' Tasks
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Globally Inspired Dog Meals
Restaurant Favorites Inspired Tiki Dog's Taste of the World Recipes
Pet-Protecting Holiday Insurance
Figo Pet Insurance Unveiled Thanksgiving Counter Surf Insurance
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Dog-Friendly Cafe Experiences
Snow Pawttage Invites Guests to Interact with 8 Samoyeds
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
App-Connected Dog Training Buttons
The 'iPupPee' Helps Pets Communicate with Owners
Pet-Monitoring Smart Beds
Domethics' 'Carepet' Enhances the Wellbeing of Pets through Analysis
Private Label Pet Products
Target The Cuddle Collab Features Over 180 Products
AI Pet Care Platforms
Pet.buddy Offers AI Advice on Training, Care, and Product Recommendations
Sensitivity-Focused Dog Lines
Cleo&Hooman Crafts Clean and Allergy-Conscious Pet Products
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Conceptual Temperature-Control Dog Beds
YU ID Presents the New Sleep.p Temperature-Regulating Bed
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
AI-Powered Pet Care Apps
The 'Betina' App Offers Training Guidance, Health Support and More
Animal-Inspired Daily Affirmations
Pocket of Love Offers Daily Affirmations from Cute Companions
Personalized Pet-Tracking Tags
The 'Airpaw' Custom Dog Tracker Works with Apple Find My
Modern Pet Dining Sets
The Trot Pets Elevated Complete Set Seamlessly Fits into One's Dwelling
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Free Psychic Pet Readings
Rover.com Introduces Unique Pet Communication Service This Halloween
Digital Canine Caretakers
PupFi Integrates Activity Tracking, Routine Management, and More
Pet-Calming Channels
Fore Fireworks Season, Sky and NOW Created BonfireNight with Dogs Trust
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
RFID-Enhanced Pet Feeders
PETLIBRO's One RFID Pet Feeder Personalizes Pet Meals
All-in-One Pet Care Apps
Dotsy Offers Tracking and Recording for Pet Owners
Premium Pet-Friendly Getaways
BARK's Ultimutt Giveaway Helps Dogs Have an Unforgettable Summer
Own-Brand Pet Food Expansions
The Abound Pet Food Range is Being Expanded by Kroger
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Stylish Slow Feeders
Dogged’s Slow Feeders are Practical, Modern, and Health-Focused
AI-Powered Pet Meals
PawCo is Revolutionizing the Pet Food Industry with AI-Powered Dog Food
Vet-Approved Pet Lines
ButcherBox Unveils a New Pet Line Called ButcherBox for Pets
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Seasonal Pet-Friendly Menus
Okini Attracts Pet Parents to Its Patio with Dog-Friendly Refreshments
Bio-Inspired Guard Dog Robots
Xiaomi Introduces the Robotic Cyberdog 2 with a Friendly Look
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Pet Skin Pastes
The Golden Paste Company Unveils a New Paste for Pet Skin and Coat Issues
NBA-Themed Dog-Friendly Collections
Little Beast and NBA Join on a Special Collection
Romantic AI Portraits
True Love Portrait Generates a Personalized Love Portrait Based on a Quiz
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Boldly Designed Pet Accessories
Dusen Dusen Joins Little Beast on a New Collection
Personalized Pet-Inspired Ornaments
Crown & Paw Offer the Perfect Holiday Gift for Pet Lovers
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Informative Pet Food Chatbots
Freshpet Launches a Customer Experience-Focused AI Copilot
Calming Dog Shampoo Collections
DotDotPet Unveils its New Dog Shampoo Line at Crufts
Vet-Approved Screening Tests
Oncotect is the World's First At-Home Dog Cancer Screening Device
Festive Pet Biscuit Boxes
The Santa Paws Milk & Cookie Box Involves Dogs in Holiday Traditions
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Egg-Centric Dog Breakfasts
The Good Egg Pet Food Company Upcycles Human-Grade Eggs for Dogs
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Comprehensive Educational Pet Resources
The IAMS™ Puppy Hub and Kitten Hub Supports New Owners
Digital Canine Blood Registries
Bark Bank Aims to Make Blood Transfusions Easier for Pets
Pet Travel Concierge Services
GlobalVetLink Simplifies International Travel for Pet Owners
Genetic Athleticism Tests
Ancestry Lets Users Compare Their AncestryDNA to Elite Athletes
AI Pet Photo Generators
Pawfoto Generates Realistic AI Pet Photos in Customizable Settings
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Animal Adoption Platforms
Adopt Me Teaches Users About Animal Adoption and Responsible Pet Care
Pet-Friendly Rideshare Services
Lyft Has Introduced a New Feature Called Pet Rides
Engaging Pet-Stimulating Mats
LuvMyFido Debuts on the Pet Care Market with Stimulating Sniff Mats
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Limited-Edition Pet Collections
DOG iD & 4 Paws for Ability Tailor Their Collab to Working Dogs
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Cozy Heart Pocket Onesies
YITTY Unveils its Pet Me Pocket Heart Onesie Ahead of the Holidays
Canine Sniffing Workshops
Sniff 'n' Seek Has Opened in New York City
Modern Pet Tagging
PuppySignal Uses a QR Tag System to Locate Lost Pets Quickly
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Dog-Themed Meeting Avatars
Doge Meet Transforms Google Meet Avatars into Talking Doge Characters