People have kept pets for millennia, even worshipping those domestic animals as higher forms of being, and read at face value, the June 2018 pet trends could easily give someone the impression that many of today's consumers treat their pets with the same level of deification. Considering the size of the pet care industry and the intense love and passion that people have for their pets, such an assessment really isn't that far off the mark.
Pets are so beloved that people are looking for ways to treat their animals exactly as they treat themselves -- the golden retriever rule, if you will. Perhaps the clearest example of this is from 'Embark', a company that offers DNA testing specifically designed to analyze dogs' progeny.
Top 25 Pet Trends in June

25
Frankfurter Pet Beds
This Hot Dog-Shaped Dog Bed from New Chic is a Hilarious Pet Accessory

24
Demure Multipurpose Pet Houses
'The Wool Lodge' Offers Cats or Dogs a Place of Their Own

23
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
22
Science-Backed Dog Toys
The Filson Dog Retrieving Toy Lets Dogs Train for Longer Periods
21
Watercolor Pet Home Logos
'Battersea Dogs & Cats Home' Has a New Logo Design from Pentagram
20
Performance Pet Beds
Bedgear Created a Bed for Pets with a Moisture-Wicking Cushion
19
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
18
Boxed Dog Beds
Zee.Dog's Zee.Bed Adopts the Popular Bed-in-Box Model for Pets
17
Emotion-Detecting Dog Toys
The Wickedbone is Interactive and Entertaining for Dogs
16
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
15
Handsfree Athlete Dog Leads
The Ruffwear Trail Runner System Keeps Fido by Your Side
14
Multifunctional Smart Dog Collars
The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone
13
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
12
Condition-Specific Dog Supplements
Halo's Supplemental Foods for Pets Support Healthy Aging
11
Canine Smartphone Communicators
The 'Moxie' Dog Smartphone Connects Canines to Their Masters
10
Atmospheric Canine Shelters
WE Architecture's New Project Gives Sheltered Dogs a Chance
9
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
8
Pet Food-Enhancing Sauces
The Felix FunSauces Create a New Taste Experience for Pets to Enjoy
7
Automatically Replenishing Pet Feeders
The Wagz Serve Smart Feeder is Integrated with Amazon Dash
6
In-Store Pet Food Kitchens
Petco and JustFoodForDogs are Creating Exhibition Kitchens
5
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
4
Dog-Centric DNA Tests
'Embark' Offers DNA Tests for Consumers' Canines
3
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
2
Custom Dog-Matching Platforms
'How I Met My Dog' Connects People with Their Future Pets
1
Protein-Rich Pet Food Toppers
Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals
Related Ideas
AI Canine Health Collars
The Conceptual Cotons AI LifeTrack Collar by YeongKyu Yoo is Advanced
AI-Powered Pet Collars
Personifi AI’s Shazam Band Turns Moods and Movements into Words
Pet-Safe Luxury Candles
Bougie Poochie Debuts a New Line of Conscientious Luxury Candle
AI-Powered Robotic Pet Dogs
Tombot Introduces Jennie to Provide Comfort and Companionship
Multi-Use Dog Beds
Lesure's Foldable Human Dog Bed Can Be Used Three Different Ways
Pet-Sized Clogs
Glow-in-the-Dark Pet Crocs are Launching with Owner-Matching Styles
Personalized Pet-Inspired Handbags
Marc Jacobs Introduces the 'Bark Jacobs' Experience
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Comic-Honoring Digital Pixel Pets
The Special Peanuts Tamagotchi Celebrates 75 Years
Pet-Accommodating Bed Frame Designs
Liam de la Bedoyere Designs the Wooden Dog Hut Bed
Whimsical Printed Pet Collections
Lesure Launched its 'Bow Print Pet Collection'
Pet Day Essentials
Earth Rated Celebrates Pet Day with a Thoughtful Promotion
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
Health-Monitoring Pet Houses
The Hommew Pet House Has an Eight-in-One Design
AI-Generated Pet Teasers
Iams' I Want a Puppy/Kitten Studios Helps People Pitch an Idea
AI Pet Portraits
DrawMy.Pet Turns Pet Photos Into Stunning AI-Generated Artworks
Adorable Pet Campaigns
Purina's Latest Contest Searches for 'Chief Snuggle Officers'
Summer-Forward Pet Collections
PetSmart's 'Arcadia Trail Collection' Targets Summer Adventures
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
Affordability-Focused Veterinary Clinics
Lovet Pet Health Care Emphasizes Affordable Pet Care
AI-Powered Robot Dogs
WEILAN Has Introduced the Upgraded BabyAlpha A2 Series
Pet Safety Collars
DOG iD Debuts Two New Products Designed to Enhance Pet Safety and Durability
AI-Powered Cat Analyzers
The Pharaoh’s Lost Cat by Sheba Searches for Descendants of Egyptian Cats
Contemporary Eco-Friendly Pet Accessories
Biting Edge Unveils Elevated Modern Pet Accessories
Dog-Focused Retail Experiences
Le Bon Marché Rive Gauche is Running 'I Love You Like a Dog!'
Dog-Friendly Dining Events
CESAR Restaurant Weekend Links Dogs & Owners to Pet-Friendly Eateries
Pet Health Trackers
Queva Tracks Your Dog’s Health and Behavior for Better Care
Emotional AI-Powered Robot Pets
The 'Ropet' AI Robot Pet Features ChatGPT Integration
Sustainable Luxe Pet-Friendly Furniture
Brigette Romanek Presents the LAY LO Pet Collection
Water-Purifying Pet Fountains
Petcube Expands Debuts a Smart Water Fountain for Pets at CES 2025
Human-Grade Pet Foods
Portland Pet Food Company Offers Human-Grade Nutrition Options
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
AI Pet Health Trackers
My Buddy is an AI Pet Health Tracker for Activity, Nutrition, and More
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Personalized Pet Amenities
Fairmont Hotels & Resorts will Offer 'Pawsome Pampering Packages'
Enhanced AI-Powered Dogsitters
Samsung is Releasing its Long-Awaited Ballie with Google Gemini
NBA-Themed Dog-Friendly Collections
Little Beast and NBA Join on a Special Collection
Pet Care Management Apps
Paw Parent is A Comprehensive App for Pet Health, Care, and Management
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Pet Health-Monitoring Technologies
Industrial Technology Research Institute Presents iPetSuite
Celeb-Approved Pet Grooming Lines
Paris Hilton's Pet Grooming Line Marries Pet Care and Glamour
Pet Diet-Protecting Resources
Can Dogs Eat It? Ensures Consumers Know Safe Foods for their Pets
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Dog Matchmaker Platforms
Pegada Helps You Find Ideal Playmates or Breeding Matches for Your Dog
Cosmetics-Themed Dog Toys
e.l.f. Cosmetics' Pawer Grip Primer Dog Toy Supports Animal Welfare
Minimal Sustainable Pet Designs
Biting Edge Creates Beautiful Designs for Pets and Owners
Decentralized Pet Care Solutions
HexyDog Combines Blockchain Technology and the Pet Care Industry
Pet-Protecting Holiday Insurance
Figo Pet Insurance Unveiled Thanksgiving Counter Surf Insurance
Brainteasing Dog Toys
Kanoodle Dog Edition is as Mentally Stimulating as a Long Walk
Liquid Pet Supplements
Pet Honesty's Oil Supplement Toppers Enhance Pet Health with Every Meal
Premium Pet Care Capsules
PurrryPetLove.com Unveils an Expansive Collection of Pet Products
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Virtual Pet Races
Purina Arena Pet Racing Reaches a New Generation of Pet Lovers on Roblox
Superhero-Inspired Pet Capsules
Warner Bros. Launches a Superman-Themed Pet Collection
Dog-Starring Sporty Campaigns
ASICS Taps Felix the Samoyed for Mind's Best Friend Ad
Festive Pet Biscuit Boxes
The Santa Paws Milk & Cookie Box Involves Dogs in Holiday Traditions
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Premium Pet Care Collaborations
Cesar Millan Teams Up with Xcel Brands to Design a Pet Company
AI Pet Photography
Pet Lens AI Offers Professional Photos of Your Pet with AI Assistance
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Globally Inspired Dog Meals
Restaurant Favorites Inspired Tiki Dog's Taste of the World Recipes
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
Human-Friendly Dog Treats
It’s The Dog’s Treats are Made with Human-Grade Ingredients
Pet-Monitoring Smart Beds
Domethics' 'Carepet' Enhances the Wellbeing of Pets through Analysis
App-Connected Dog Training Buttons
The 'iPupPee' Helps Pets Communicate with Owners
Personalized Pet-Inspired Ornaments
Crown & Paw Offer the Perfect Holiday Gift for Pet Lovers
Private Label Pet Products
Target The Cuddle Collab Features Over 180 Products
Luxurious Pet Hotels
K9 Resorts Opens a High-End Facility in Pompano Beach
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
Evolving Robot Dog Companions
The Petoi Bittle x is an Interactive Small Robot Pet
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
AI-Driven Pet Ecosystems
Pet Madness Revolutionizes the Way Pet Owners, Brands & Vets Connect
Heavy-Duty Pet Entryways
Pawport Unveils its Safe and Secure Smart Pet Door at CES 2025
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
In-Hotel Human Dog Beds
Plufls and Staypineapple Announced a Human and Dog Bed Swap on April 1st
Virtual Wellness Companions
Pawz Offers a Digital Companion Experience in Apple Vision Pro
Stylish Slow Feeders
Dogged’s Slow Feeders are Practical, Modern, and Health-Focused
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
AI Pet Health Coaches
Farmina Genius AI Helps Pet Owners Care with Confidence
AI Wellness Assistants
Emerge AI is an Aide for Personalized Wellness and Habit Support
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
AI-Powered Pet Care Apps
The 'Betina' App Offers Training Guidance, Health Support and More
Animal-Inspired Daily Affirmations
Pocket of Love Offers Daily Affirmations from Cute Companions
Festive Pet Streaming Services
PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Pet Owner Medication Platforms
GoodRx for Pets Offers Savings for Owners
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
AI Pet Care Platforms
Pet.buddy Offers AI Advice on Training, Care, and Product Recommendations
Pet Care Assistants
Peqaboo Uses Boo AI to Offer Personalized Pet Care and Daily Insights
Luxury Pet Hotel Experiences
Mar Del Cabo's Very Important Pets Package is Personalized
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Premium Pet-Friendly Getaways
BARK's Ultimutt Giveaway Helps Dogs Have an Unforgettable Summer
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Health-Focused Pet Lines
Petivity Smart Pet Care Places Emphasis on Pet Health This Holiday Season
First-Of-Its-Kind Pet Diagnostic Panels
IDEXX Focuses on Early Detection of Lymphoma in Dogs
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Seasonal Pet-Friendly Menus
Okini Attracts Pet Parents to Its Patio with Dog-Friendly Refreshments
Feline Advice Tools
Cat-GPT Offers Expert Cat Care Tips Using Insights From iHeartCats.com
Boldly Designed Pet Accessories
Dusen Dusen Joins Little Beast on a New Collection
Pet-Calming Channels
Fore Fireworks Season, Sky and NOW Created BonfireNight with Dogs Trust
Pet Care Education
PetReady Offers Interactive Pet Care Lessons For The Whole Family
Pet Care Management
Life Pet Care System for Notion Helps Organize Your Pet’s Care Efficiently
Vet-Approved Screening Tests
Oncotect is the World's First At-Home Dog Cancer Screening Device
Pet Parent Gift Boxes
Comfort Zone's Gift Box Celebrates the Positive Attributes of Cat Dads
Gut-Friendly Dog Stews
Bundle X Joy Targets Millennial and Gen Z Pet Parents
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Egg-Centric Dog Breakfasts
The Good Egg Pet Food Company Upcycles Human-Grade Eggs for Dogs
AI Pet Photo Generators
Pawfoto Generates Realistic AI Pet Photos in Customizable Settings
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Digital Canine Blood Registries
Bark Bank Aims to Make Blood Transfusions Easier for Pets
Animal Adoption Platforms
Adopt Me Teaches Users About Animal Adoption and Responsible Pet Care
Comprehensive Educational Pet Resources
The IAMS™ Puppy Hub and Kitten Hub Supports New Owners
Pet-Themed Branding Initatives
Lyft and Animal Planet Promoted Puppy Bowl in February
Design-Conscious Pet Bowls
The Trot Pets Elevated Complete Set Comes in 12 Color Options
Pet Care Schedulers
Lenish Helps You Track Dog Routines and Train With Built-In Reminders
Pet Travel Concierge Services
GlobalVetLink Simplifies International Travel for Pet Owners
Genetic Athleticism Tests
Ancestry Lets Users Compare Their AncestryDNA to Elite Athletes
Engaging Pet-Stimulating Mats
LuvMyFido Debuts on the Pet Care Market with Stimulating Sniff Mats
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Wellbeing Pet Care Apps
Otto Improves Your Wellbeing While Nurturing Your Pet's Growth
Informative Pet Dietary Resources
Can I Give My Dog? Offers Comprehensive Dietary Information
Large-Scale Adoption Initiatives
Pet Supplies Plus Runs Best Adoption Event Ever
Pet-Friendly Rideshare Services
Lyft Has Introduced a New Feature Called Pet Rides
Gamified Habit Builders
Gamified Habit Tracker Makes Habit Building Fun with Digital Pets
Marshmallow-Flavored Dog Biscuits
Milk-Bone Peeps Help Pet Parents Share Easter Celebrations
Parental Pet Networks
Petters Connects Pet Owners, Helping Them Match, Date, and Make Friends
Limited-Edition Pet Collections
DOG iD & 4 Paws for Ability Tailor Their Collab to Working Dogs
Pet Health Managers
Pet App Helps Track Health, Reminders, and Activities for Your Pets
Women-Owned Pet Accessory Brands
StitchLeash Achieves Women-Owned Business Certification
Pet-Friendly Accommodation Partnerships
PetScreening & OwnerRez Elevate the Vacation Rental Market
Modern Pet Tagging
PuppySignal Uses a QR Tag System to Locate Lost Pets Quickly
Dog-Themed Meeting Avatars
Doge Meet Transforms Google Meet Avatars into Talking Doge Characters