Bundle X Joy Targets Millennial and Gen Z Pet Parents
Laura McQuarrie — April 3, 2025 — Lifestyle
References: bundlexjoy & prnewswire
Bundle x Joy specializes in allergy-friendly, gut-friendly dog food that incorporates beneficial ingredients like probiotics, prebiotics, colostrum, and collagen that pet owners may recognize from their supplementation routines.
The brand's new Superfood Stews launched in pet-pleasing recipes like Cage-Free Chicken & Veggies, Grass-Fed Beef & Veggies, and Wild-Caught Salmon & Veggies, all of which are made with human-grade ingredients. These nourishing stews for dogs can be served as complete meals or toppers and used interchangeably.
With colorful gradient packaging, Bundle x Joy was made to catch the eyes of Millennial and Gen Z pet owners. Bundle x Joy takes a beauty brand-inspired approach to disrupting pet aisles, which it says has "historically relied on out-dated product designs filled with 'blue, brown, basic and boring' elements no longer relevant to the fastest-growing cohort of Gen Z pet owners."
The brand's new Superfood Stews launched in pet-pleasing recipes like Cage-Free Chicken & Veggies, Grass-Fed Beef & Veggies, and Wild-Caught Salmon & Veggies, all of which are made with human-grade ingredients. These nourishing stews for dogs can be served as complete meals or toppers and used interchangeably.
With colorful gradient packaging, Bundle x Joy was made to catch the eyes of Millennial and Gen Z pet owners. Bundle x Joy takes a beauty brand-inspired approach to disrupting pet aisles, which it says has "historically relied on out-dated product designs filled with 'blue, brown, basic and boring' elements no longer relevant to the fastest-growing cohort of Gen Z pet owners."
Trend Themes
1. Gut-enhancing Pet Nutrition - Elevating pet food with gut-friendly ingredients like probiotics and prebiotics mirrors human dietary trends, creating opportunities to transform the traditional pet nutrition landscape.
2. Human-grade Pet Ingredients - Using human-grade ingredients in pet foods aligns with premiumization trends, offering new standards in quality that appeal to health-conscious pet owners.
3. Aesthetic Pet Product Packaging - Innovative and visually appealing packaging draws inspiration from beauty brands, reshaping pet food marketing strategies to attract younger demographics.
Industry Implications
1. Pet Food Industry - Incorporating functional ingredients into pet foods offers a refreshing alternative for consumers seeking health-focused options for their furry companions.
2. Pet Supplies Retail - Retailers can capitalize on the growing demand for human-grade pet food by curating premium selections that cater to discerning pet owners.
3. Consumer Packaged Goods - Applying advanced design aesthetics to pet food products challenges industry norms and meets the expectations of a visually driven market.
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