'Battersea Dogs & Cats Home' Has a New Logo Design from Pentagram
References: battersea.org.uk & dezeen
English pet shelter 'Battersea Dogs & Cats Home' recently received a redesigned brand identity from creative firm Pentagram, and the studio opted for a series of abstract watercolor splotches adorned with cheeky hand-drawn whiskers and ears. The blue dots are each completely unique brushstrokes, which is representative of the unique backstory behind each of the rescue animals in the shelter.
Battersea Dogs & Cats Home was founded in London in 1860, but as times have changed the shelter has of course changed in kind. One of the challenges for Pentagram was to keep the core purpose of the shelter -- its animals -- apparent. The firm thus added the tagline 'Here for Every Dog and Cat' to the branding, as most people tend to cut off the majority of the shelter's name and simply refer to it as "Battersea".
Battersea Dogs & Cats Home was founded in London in 1860, but as times have changed the shelter has of course changed in kind. One of the challenges for Pentagram was to keep the core purpose of the shelter -- its animals -- apparent. The firm thus added the tagline 'Here for Every Dog and Cat' to the branding, as most people tend to cut off the majority of the shelter's name and simply refer to it as "Battersea".
Trend Themes
1. Abstract Watercolor Logos - Exploring abstract watercolor techniques in logo designs can create unique and eye-catching brand identities.
2. Hand-drawn Illustrations - Incorporating hand-drawn elements, such as whiskers and ears, can add a playful and personal touch to logo designs.
3. Storytelling Branding - Highlighting the unique backstories of rescue animals through branding can create a strong emotional connection with customers.
Industry Implications
1. Graphic Design - Graphic design professionals can explore the use of abstract watercolor techniques and hand-drawn illustrations to create visually captivating logos for various industries.
2. Non-profit Organizations - Non-profit organizations can use storytelling branding to effectively communicate their mission and create an emotional connection with potential donors and supporters.
3. Animal Shelters - Animal shelters can consider incorporating unique and personalized branding elements to showcase the individuality of their rescue animals and attract potential adopters.
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