The Ruffwear Trail Runner System Keeps Fido by Your Side
Michael Hemsworth — May 24, 2018 — Lifestyle
References: amzn.to & blessthisstuff
Active lifestyles have increased in popularity alongside dog ownership for many consumers, so the Ruffwear Trail Runner System has been created as a way to ensure athletic owners are always prepared for time outside with their canine companion.
The belt-like design of the unit is intended to be worn around the waist of the runner or hiker with the expanding lead attached to the dog. This enables them to walk, run or hike freely without having to worry that their dog will wander off to keep them safe as they explore outdoor areas.
The Ruffwear Trail Runner System also integrates a quick-release functionality, a water-resistant pouch for storing small essentials and a water bottle to keep hydration on hand for owner and dog.
The belt-like design of the unit is intended to be worn around the waist of the runner or hiker with the expanding lead attached to the dog. This enables them to walk, run or hike freely without having to worry that their dog will wander off to keep them safe as they explore outdoor areas.
The Ruffwear Trail Runner System also integrates a quick-release functionality, a water-resistant pouch for storing small essentials and a water bottle to keep hydration on hand for owner and dog.
Trend Themes
1. Hands-free Dog Walking - Opportunity to create innovative products that allow dog owners to engage in hands-free activities while their dog is securely leashed.
2. Athletic Dog Accessories - The rise in popularity of active lifestyles presents opportunities for creating innovative and functional accessories for dogs to accompany their active owners.
3. Dog-focused Outdoor Gear - Creating outdoor gear that takes into account the needs of both owners and their dogs presents an opportunity for innovation and differentiation in the market.
Industry Implications
1. Pet Products - Innovative and functional pet products that cater to the needs of active dog owners could be a disruptive innovation opportunity in the pet industry.
2. Sports and Outdoor Gear - Diversifying sports and outdoor gear to include products and accessories designed for dog owners could be a disruptive innovation opportunity in the sports and outdoor gear industry.
3. Fitness Wearables - Expanding fitness wearable technology to include products designed for dogs could be a disruptive innovation opportunity in the fitness wearable industry.
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