The summer season has everyone enjoying the sunny outdoor weather and partaking in activities for exercise, which spotlights the July 2020 sports trends. Due to COVID-19 earlier this year, many found ways to stay active indoors, but as the world slowly transitions back to normal, consumers are adopting a new normal to stay safe without disrupting their routines.
Under Armour's UA SPORTSMASK incorporates an Iso-Chill technology that enhances breathing with better air control while wicking moisture and sweat. This allows consumers to partake in activities and sports with an added layer of health safety. Another concept this month is by Ramp Shot, an outdoor game that helps develop motor skills. It can host three to four players and is portable to be enjoyed in any outdoor environment.
Top 40 Sports Trends in July
39
Workout-Friendly Face Masks
The Under Armour UA SPORTSMASK Has Iso-Chill Technology
38
Water-Filled Workout Weights
The 'Tidal Tank' Water-Filled Kettle Bell Has an Unstable Design
37
Activity-Focused Face Masks
Founder Sport Group Launched the Performance Activity Mask for Sports
36
Muscle-Stimulating Workout Suits
The 'NANO.bic' Smart Training Suit Accelerates Workouts
35
Antimicrobial Fitness Accessories
Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
34
Inflatable Two-Person Boogie Boards
The Tandem Boogie Inflatable Bodyboard is Highly Portable
33
At-Home Retail Fitness Brands
Walmart Entered into a Partnership for a GoZone Line of Products
32
Flippable Tire-Inspired Trainers
The Marpo Functional Tire Trainer Has a Dynamic Resistance Design
31
Deep Muscle Treatment Massagers
Theragun Liv Accelerates Full-Body Activation and Recovery
30
Easy Access Hydration Packs
The Thule Rail Hydration Hip Pack 4L Offers Ample Cyclist Support
29
Sporty Style-Conscious Smartwatches
The Garmin MARQ Golfer Smartwatch Offers 12 Days of Battery
28
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
27
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
26
Tubular Resistance Trainers
The 'MOTR' Full-Body Resistance Trainer Can be Used in Eight Positions
25
Analytics-Powered Fitness Experiences
Trainerize and Withings Partner to Elevate Their Services
24
Natural Performance Powders
2before's Blackcurrant Powder Supports Sports Performance Improvement
23
Sustainable Tennis Ball Designs
Wilson Sporting Goods Created the Eco-Friendly Triniti Tennis Ball
22
Multi-Position Rowing Machines
The Teeter Power10 Rower Creates an Elliptical Workout Style
21
Short Game Golfing Trainers
The 'NEXShot Pro' Allows for Impromptu Training from Anywhere
20
Vibrant Sporty Sneaker Models
ASICS Launches New GEL-LYTE™ III to Celebrate 30th Anniversary
19
Interactive Augmented Reality Packaging
Pepsi Launches a Soccer-Inspired International Campaign
18
Outdoor Tossing Games
Ramp Shot Helps Players Develop Stronger Motor Skills
17
Florescent Yellow Sneakers
ROA's Daiquiri Mid Sneakers are Lightweight and Breathable for Summer
16
Interactive Gamified Sportsbooks
Soft2Bet Debuted Rabona—an Innovative Sportsbook That is Gamified
15
Indoor Curling Game Sets
Urban Outfitter's Curling Game Takes the Sport Home
14
Commemorative Football Releases
Wilson Sporting Goods and Others Created a Super Bowl Football
13
Surfer-Specific Timepieces
G-SHOCK's Watch for Surfers Shows High and Low Tide Times and Levels
12
Vibrant Retro Sneaker Relaunches
ASICS Re-Releases Its GEL-NANDI OG Sneaker 20 Years Later
11
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
10
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
9
Data-Powered Sports Broadcasts
Stats Perform Partnered with wTVision on Sports Broadcasting
8
Portable Outdoor Volleyball Sets
Park & Sun's Sport Series Features the Volleyball Set
7
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
6
Star-Studded Spin Workouts
Peloton & ESPN Hosted an All-Stars Ride Featuring Professional Athletes
5
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
4
Trail-Inspired Retro Sneakers
adidas' Response Hoverturf GF6100AM Sneakers are Inspired by 2000s
3
Bright Glowing Foam Footballs
Night Zone's Football Glows with its Lightband Technology
2
Outdoor Disc Game Sets
Poleish Sports LLC's Bottle Bash Game is Designed for the Outdoors
1
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
Related Ideas
Utilitarian Technical Apparel Capsules
Nike Introduces an Utilitarian Modular ISPA Collection
Ergonomic Pickleball Apparel
AVI is a Pioneering Activewear Brand
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Revived Mixed-Material Lifestyle Sneakers
Nike Breathes Life Back to the Air Terra Humara Sneaker
Artisinal Athletic Wear
Junya Watanabe X Reigning Champ Elevate Athletic Wear with Artisan Designs
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Sporty High-Fashion Collections
The Balenciaga x Under Armour Series Capsule is Elegant and Sporty
Self-Adjusting Ventilation Jackets
The Nike Run Division Aerogami Jacket Keeps Joggers Comfy
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Temperature-Sensing Soccer Jerseys
The Coors Light Chill Jersey is Perfect Soccer Fans
70s-Style Sport Sunglasses
The Sunski Strada Sunglasses Protect From Rays and Wind
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Collaborative Technical Apparel Capsule
UNDERCOVER and The North Face Join on a New Collection
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Outdoor-Ready Premium Performance Apparel
Moncler Grenoble Presents its Pre-Fall 2023 Capsule
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Streetwear-Branded Grills
The Supreme Grill is Yet Another Unexpected Release from the Brand
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Summer-Ready Staple Apparel
MKI MIYUKI ZOKU Launches its Latest Collection for Summer
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
UV-Blocking Promotional Jerseys
The Kopparberg UPF40 Football Jerseys Were Designed by Neverland
Stylish High-Performance Outdoor Gear
Goldwin Launches Its Spring/Summer 2024 Collection
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Military-Inspired Fitness Athlete Kits
GORUCK Debuts the Uniforms for the 2024 CrossFit Games
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Runner-Friendly Performance Jackets
On's Challenger Jacket is Designed for Adventure
Collaborative Outdoor Technical Apparel
Hyke and The North Face Join on a New Outdoor Capsule
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Preppy Tennis-Ready Apparel
TALA's New COURT collection Includes Tennis-Ready Designs
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Summer-Ready Flip-Flop Sandals
Nike Launches a New Slew of Calm Flip Flops for the Season
Youth Sports-Focused Initiatives
Gamechanger Launches the Stay & Play Champions Program
Versatile Sportswear Apparel
Refresh Your Wardrobe with the Reigning Champ FW24 Collection
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Stylish Sun-Protective Swimwear
Hunza G's New UPF Collection Protects Consumers from the Sun
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Foldable Travel-Friendly Hats
Under Armour Recently Unveiled the UA StealthForm Hat
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Cooling Outdoor Neckbands
The COOLIFY 2S Provides an Immersive Cooling Experience
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Burgundy Esports Capsules
Astralis and Apparel Partner Hummel Unite with Streetwear Brand Sauna
Agile Athletic Gear Collections
The Under Armour UNSTOPPABLE Collection is Athlete-Approved
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Joint Technical Athletic Collection
2XU and Distinct Vision are Inspired by the Badwater 135
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Slick Technical Outerwear Collections
White Mountaineering Releases Its Spring/Summer 2023 Capsule
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Vibrant Summery Skate Streetwear
Always Do What You Should Do Drops a NOAH Collection
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Summer-Ready Minimal Workwear
Randy's Garments Presents New Apparel for Summer 2023
Sporty Fashion Partnership Announcements
Slam Jam and Umbro Tease Their Upcoming Collaboration
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23