You don't have to be a Jay-Z fan to enjoy all of these Jay-Z innovations. Jay-Z is a rap superstar who has grown his brand into a multimedia empire.
From restaurants to books, Jay-Z is everywhere. These Jay-Z innovations will inspire you to grow your own brand and maybe even lay down a track or two.
Implications - Hov is currently working on a highly anticipated album with protege Kanye West entitled 'Watch the Throne.' Not only is this one of the most highly anticipated albums of 2011, their recently announced tour is sure to be one of the hottest tickets of the Fall. Expect a ton of sold out dates and even more money entering the pockets of the great hip-hop innovator.
20 Jay-Z Innovations

18
Rap Stars as Brand Directors
Jay-Z Responsible for Making Bud Select Cool

17
Hova-Branded Kicks
The Nike Air Force 1 and Jay-Z 'All Black Everything' Collection

16
Sneak Peek Ad Campaigns
Jay-Z Rhapsody Ad Takes Us Behind the Scenes of a Photo Shoot
15
Packaging Redesigns by Pop Culture Icons
Celebubranding by TAG Body Spray
14
Credit Crunched Rappers
Jay-Z's Luxury Building Plans Fall on Jammed Ears
13
Charitable Earthquake Anthems
Rihanna, Jay-Z and Bono Perform 'Stranded' at Hope for Haiti Now
12
Death of the Dollar
Jay-Z Flashing Euros a Sign of Recession
11
Typographic Illustration Music Videos
"Brooklyn Go Hard" by Jay-Z for (RED)
10
Jay-Z to Push a Different Type of Coke
Cherry Coke
9
Rapping Darth Vaders
The College Humor 'Galactic Empire State of Mind' Music Video
8
Hova-Branded Headphones
The Skullcandy Roc Nation Aviator Teams Up with Jay-Z
7
Electro Singing Rebellions
Jay-Z Releases 'Death of Autotune'
6
Hip-Hop Humanimals
Kenneth Shinabery Depicts Jay-Z and 50 Cent as Animals
5
Handmade Album Covers
The Blueprint 3 Album Cover by Dan Tobin Smith is a Work of Art
4
Rapper Search Engine Games
The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
3
Literary Hova Hunts
Hidden Messages are Placed for the Release of Jay-Z 'Decoded'
2
Highlighter Portraits
Staple 'Highlighter' Series Features Neon Portraits of Hip-Hop Icons
1
Jay-Z Performs 7 Concerts in 7 Cities in 1 Day
Related Ideas
Vintage-Inspired Digital Audio Players
The Conceptual 'Pony Project' Hi-Res Player is Retro
Highly Affordable Fashion Launches
Kanye West Alters Prices to $20 On YEEZY SUPPLY Drop
Interactive Illumination Headphones
The Nothing HeadPhone (1) Concept by Niloy Lahiri is Moody
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Sleek Nostalgia-Influenced Headphones
Stüssy and Beats Unite to Debut the 'Studio Pro Headphones'
Sporty Gem-Encrusted Earbuds
The Solomon x Bose Ultra Open Earbuds Have an Icy Finish
Blingy Bespoke Headphones
Nadine Ghosn Unites with Bose to Design Athlete-Inspired Headphones
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Rapper-Debut Eyewear Collections
A$AP Rocky and Ray-Ban Launch the Blacked Out Collection
Celebrity-Designed High-End Jewelry Lines
Pharrell Williams Designs the New Tiffany Titan Pieces
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Artist-Designed Streetwear Logos
Olaolu Slawn Was Recruited by Supreme to Create a New Box Logo
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Mixed-Reality Headset Smartphones
The Caviar 'Vision' iPhone 15 Pro is Apple Vision Pro-Inspired
Mind-Training Headbands
Alphabeats Helps Wearers Prime Their Mind to Enter a Flow State
Artist-Honoring Special Turntables
House of Marley Presents a BOB MARLEY: ONE LOVE Turntable
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Orb-Shaped Speaker Headphones
The 'Satellite' Headphones by Changhwi Kim are Shapeshifting
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Evolved Streetwear Brand Launches
NEPENTHES Presents the New SHIDEN Brand This Year
Celebrity-Endorsed Pill Speakers
The Third Installment of the Beats x Kim Team-Up Has Arrived
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
VR-Focused Console Concepts
This PlayStation 5 Pro Concept by Seungjae Lee Has Dual Headsets
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Modern Design-Forwrd Headphones
The TOZO Open EarRing Has Captured Significant Attention
Athlete-Endorsed Eyewear Models
Oakley and Jaylen Brown are Partnering to Develop New Eyewear
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Rapper-Inspired Streetwear Brands
Gunna Unveils His New Clothing Brand, P by Gunna
Dynamically Redesigned Sunglasses
A$AP Rocky x Ray-Ban The Blacked Out Collection Has Three Models
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Music Culture-Fused Streetwear
Paper Planes Unveils its New Capsule for the Fall 2024 Season
Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
AI-Powered Albums
Bacardí is Dropping The A.I. Powered Album with Boi-1da
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Luxe Tennis-Inspired Jewelry
Zales and Prince Collaborate on Diamond-Studded Tennis Accessories
Transparent Loudspeaker Systems
The 'Jetstream' System Uses See-Through, Horn-Shaped Speakers
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Singer-Endorsed Wireless Earbuds
Beats and Alo Yoga Recruit Tyla to Showcase the New Beats Fit Pro
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Cooling Gel Headphones
The Wireless, Noise-Canceling BlueAnt Pump X Headphones Enhance Workouts
Celeb-Approved Eyewear Brands
A$AP Rocky X Ray-Ban Will Collaborate on a Bold New Vision
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Jewelry-Centric Coffee-Table Books
Solange Azagury-Partridge's Book Tells Her Dazzling Story
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Collaborative Technical Headphone Models
The AIAIAI x HIDDEN.NY Headphones Come in Two Models
Inaugural Anime-Inspired Retail Stores
HYPLAND Reccently Debuted Its First Retail Store in LA
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Pizza Making Culinary Collections
Gozney Joins Hedley & Bennett on a Joint Capsule
Futuristic Headphone Attachments
ANDAASH Specializes in AirPod Max Attachments for Customization
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Footballer-Backed Audio Campaigns
Bowers & Wilkins and David Beckham Partnered for a New Campaign
Bronx Childhood-Inspired Sneakers
Jae Tips and Saucony Present the To Do List Collection
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Singer-Starring Headphone Ads
RAYE Stars in Dyson's Newest Campaign for its OnTrac Headphones
AI Music Platforms
AI Rapper Music is an AI-Powered Platform That Simplifies Music Creation
Creation-Centric Light Exhibitions
The Head Hi Show Displays Lamps by 54 DifferentDesigners
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Bow-Emblem Collaborative Headphones
Sandy Liang and Apple Create a Beats Solo 4 Headphone
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Mythically Designed Luxe Jewelry
Tiffany & Co Joins Pharrell on the Tiffany Titan Capsule
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Co-Branded Gamer Headphones
The Beats x Minecraft Beats Solo 4 Features a Green "Creeper" Design
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Millennium Technology Capsule Collections
The Drought x Napster Collection Has Three Pieces
Innovative Audio Products
OneOdio and OpenRock Debut Two Flagship Products at CES 2025
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Elevated Audio Product Lines
HAVIT Showcases Innovative Audio Technologies at CES 2025
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Graphic-Detailed Luxe Timepieces
Olaolu Slawn Designs a Vibrant Collaborative Rolex Watch
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Chic Contemporary Fitness Studios
Jaybird Emphasizes Mindfulness and Accessibility
Affordable Luxury Streetwear Capsules
Kanye West Adds New Item to His 20 Dollar YEEZY Line
American Singer-Inspired Home Furnishings
Rove Concepts Debuts 'The Journeys Collection'
Monochromatic Celeb-Approved Headphones
Kim Kardashian Informs New Colorways of Beats by Dr. Dre
Creative Music Community Initiatives
Awake NY and Marshall Join on the Live from Awake NY Project
Rapper-Collaborative Colorful Sneakrs
Action Bronson Creates His Own 1906R Sneaker
Musician-Friendly Chairs
The Throne X Uses Haptic Feedback Technology
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Rapper-Backed Coffee Brands
Pusha T Unveils the Grindin Coffee Brand and Capsule Collection
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Artist-Approved Tech Accessories
Velvet Caviar Partners with Artist Keith Haring on a New Capsule
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Collaboratively Redefined Audio Lines
LG and will.i.am Introduced the 'xboom by will.i.am'
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Gaming-Themed Tech Accessories
The Kojima Productions x Higround Collection Arrives This Month
Exclusive Stealthy Graphic Hoodies
Chrome Hearts Drops the Exclusive 1988 Hoodie Digitally
Musician-Backed QSR Merch
The White Castle Night Castle Merchandise is Fat Joe-Approved
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Honorary Toronto Capsules
OVO Unveils its 'Hometown Heroes Collection'
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Rapper-Backed Happiness Journals
Intelligent Change and Prince EA Release 'The 3x Happier Journal'
Collaborative Music Platforms
Tidal Now Supports Artist Collaboration Through 'Tidal Collabs'
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Comprehensive Business System Tools
Dean Graziosi Upgrades the Mastermind Business System
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Branded Long-Term University Partnerships
Logo Brands Joins Forces with Jackson State University
Miniature Artful Hip-Hop Landmarks
Danny Cortes Captures Iconic Hip-Hop Moments Through Art
AI Music-making App
Suno Plans to Be the Go-to App for All-Things Audio
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Personalized Gear Memberships
Gatorade iD is a Free Membership Platform with Exclusive Perks
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game