LG and will.i.am Introduced the 'xboom by will.i.am'
Debra John — January 2, 2025 — Tech
References: lg & lgnewsroom
LG and will.i.am have partnered to redefine the 'LG xboom' audio brand with the introduction of the 'xboom by will.i.am,' blending advanced technology with a contemporary urban aesthetic. This collaboration is aimed at creating a unique audio experience, positioning LG xboom as a forward-thinking brand for music enthusiasts.
Will.i.am has been appointed as the 'Experiential Architect' for LG xboom, where he will guide product development, design, and brand marketing strategies. Drawing from "his experience as a music artist and tech entrepreneur, he will provide insights that integrate culture and technology into the audio brand."
Lee Jeong-seok, head of LG’s audio division, emphasized that this partnership merges "LG’s wireless earbuds and Bluetooth speakers into one cohesive xboom brand, establishing a distinct identity in the audio industry." Overall, this collaboration aims to offer innovative products that blend modern design with technological innovation, catering to a diverse and growing consumer base of music lovers.
Image Credit: LG Electronics
Will.i.am has been appointed as the 'Experiential Architect' for LG xboom, where he will guide product development, design, and brand marketing strategies. Drawing from "his experience as a music artist and tech entrepreneur, he will provide insights that integrate culture and technology into the audio brand."
Lee Jeong-seok, head of LG’s audio division, emphasized that this partnership merges "LG’s wireless earbuds and Bluetooth speakers into one cohesive xboom brand, establishing a distinct identity in the audio industry." Overall, this collaboration aims to offer innovative products that blend modern design with technological innovation, catering to a diverse and growing consumer base of music lovers.
Image Credit: LG Electronics
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