48 Jay-Z and Kanye West Innovations

Okay, unless you've been living under a rock, you know the the latest of Jay-Z and Kanye West innovations, "Watch the Throne," just dropped on iTunes. But do not let the heavily layered beats, grandiose high-art and fashion references, and quintessential verses fool you, this isn't Jay-Z and Kanye West at their best.

That's right. The best Jay-Z and Kanye West innovations find the two rap/pop superstars working their creativity outside of the booth and in the corporate offices. Both Jay-Z and Kanye West are celebrated for their innovations in the corporate world. Jay-Z spent three years as President of Def Jam records, overseeing the successes of artists as diverse as Fall Out Boy and Ne-Yo.

Kanye West's innovations are equally as impressive. His record label GOOD Music is home to rising stars Big Sean, and CyHi Da Prynce, as well as established stars like Kid Cudi, Mos Def, and Common.

So do yourself a favor, stop watching the throne for a moment and see some other Jay-Z and Kanye West innovations that make this album partnership a little more special.