Armen Djerrahian Captures a Badass Lifestyle
Meghan Young — April 29, 2011 — Fashion
References: puremanagementnyc & whitezine
There is a definitely style to the hip hop culture, and Armen Djerrahian captures that perfectly in his photographic portfolio. A tough and edgy French photographer, he has immersed himself completely into this badass community, which is good considering the definitive signature style that Djerrahian has formed around this genre.
Now based in United States, Armen Djerrahian has basically dominated the U.S Hip hop industry with his sharp, dark style. His portfolio is rife with images of celebrities such as Kanye West, Jay-Z, 50 Cent, Usher and french hip hop king, Booba.
Although some say that Armen Djerrahian's work perpetuates a stereotype, he is actually simply portraying a specific lifestyle that is not only serious, but also playful at times.
Now based in United States, Armen Djerrahian has basically dominated the U.S Hip hop industry with his sharp, dark style. His portfolio is rife with images of celebrities such as Kanye West, Jay-Z, 50 Cent, Usher and french hip hop king, Booba.
Although some say that Armen Djerrahian's work perpetuates a stereotype, he is actually simply portraying a specific lifestyle that is not only serious, but also playful at times.
Trend Themes
1. Hip Hop-style Photography - Disruptive innovation opportunity: Exploring the fusion of hip hop culture and photography to create unique and bold visual narratives.
2. Badass Lifestyle - Disruptive innovation opportunity: Developing products and services that cater to the edgy and rebellious lifestyle associated with hip hop culture.
3. Sharp, Dark Style - Disruptive innovation opportunity: Creating new techniques and tools that allow photographers to capture and enhance the gritty and intense aesthetic of hip hop photography.
Industry Implications
1. Photography - Disruptive innovation opportunity: Revolutionizing the photography industry by incorporating elements of hip hop culture into mainstream photography styles and techniques.
2. Fashion - Disruptive innovation opportunity: Collaborating with hip hop photographers to launch clothing lines and accessories that embrace the badass lifestyle and reflect the sharp, dark style of hip hop photography.
3. Music - Disruptive innovation opportunity: Leveraging the popularity of hip hop-style photography to create unique album covers, promotional materials, and music videos that resonate with fans and stand out in the industry.
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