The intense heat wave in North America is continuing to reach scorching temperatures that are almost unbearable. Most people don't have the luxury of a pool, air conditioner, fan or, heaven forbid, a freezer. So, what is one to do during these desperate times?
Magazine publications may often glamorize the heat by featuring tiny bikinis and incredibly hot models, but this method can actually trick your mind into believing it. From underwater dancetography to wavy beach editorials, this collection of wet 'n' wild features is all you need to pretend the heat wave isn't making you melt at the office.
41 Wet 'n' Wild Pictorials

39
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis

38
Wet Photography
Soon Tong's Amazing Aquatic Style

37
Underwater Coupletography
Nadia Moro Captures the Surreal Grace of Submerged Models
36
Wet Lingerie Photography
Rankin's Sexy Aquatic Underwear Shoots
35
Soaking T-Shirt Editorials
Vice Magazine Asks, "Which T-Shirt Makes the Best Wet T-Shirt?"
34
Underwater Bohemian Fashion
The Elle Girl Russia June 2010 Spread is Serene
33
Bare Beach Photography
Nude Kate Moss in Vogue Hommes International
32
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
31
Wet Tee Collections
The Forrest and Bob SS10 Collection Goes Poolside
30
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
29
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
28
Underground Pooltography
Beautiful Models Take a Dip for the Madame Germany May 2010 Issue
27
Wet Black T-Shirts
Leaked 'Obsessed' Mariah Carey Photo Shows the Diva's Fashion Twist
26
Wavy Beach Editorials
The Heather Marks July 2010 Spread Makes a Splash
25
Surfer Girl Editorials
The 'New Wave' Marie Claire UK July 2010 Shoot is Wet and Wild
24
Spine-Showing Photography
The Anastasiya Lazurenko 'Portraits' Portfolio Showcases Serious Curves
23
Serene Lakeside Shoots
'Getting Your Toes Wet' by Nirrimi Hakanson Shows How it's Done
22
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
21
Underwater Dancetography
These Mark Mawson Photos Combine Grace and Art
20
Surreal Swimtography
Tim Tadder's TYR Swimwear Shoot Would Make Michael Phelps Proud
19
Wet Photography
10 Beautiful Images in The Rain
18
Submerged Floral Shoots
Tomboy Celebrates 33rd Anniversary With 'Summer Daydreams' in T Magazine
17
Real-Life Mermaids
Linden Wolbert has Turned Herself into a Sea Creature
16
Wet Fashion Editorials
Sirene Magazine Hits the Beach at Night
15
Sensual Seaside Pictorials
Tania O for Kitten Magazine V6 is Gracefully Sexy
14
White-Hot Beach Shoots
Vogue Mexico May 2010 Shows Off Sand, Sun & Fashion
13
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
12
Bathtub Fashion Ads
Jean's Paul Gaultier Jeans & Accessories Get Wet
11
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
10
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
9
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
8
Water-Splashing Swimwear Shoots
'Water Pow' by Diego Diaz is Ready for the Summer Heat
7
Sizzling Wetsuits
The January/February Issue of Russh Makes a Steamy Beach Statement
6
Wet Sunglasses Shoots
Sebastian Szwajczak Shows What to Do on a Rainy Day
5
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
4
Bizarre Boat Photo Props
The Vice 'Wet N' Wild' Photoshoot is Nowhere Near Water
3
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
2
Drenched Seductress Spreads
The Samantha Harris Vogue Australia August 2010 Editorial
1
Pool Float Fashiontography
Desigual Spring/Summer 2010 is Casual Cool
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SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Temperature Alert Body Washes
Dove Deep Moisture Body Wash's Smart Label Warns When Water is Hot
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Water-Circulating Cold Plunge Tubs
The Plunge All-In Ice Bath Enables At-Home Cold Water Therapy
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Summer-Inspired Beverage Promotions
Tropical Smoothie Cafe is Running a Special Promotion
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Sunsoaked Swimwear Campaigns
Triangl's Villa Livia Campaign Evokes Eternal Summer
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Southwest-Inspired Gold Apparel Lines
Bad Birdie Debuts Its Latest Capsule Called 'Desert Heat'
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Easy Access Ice Baths
The Ice Barrel 500 Has a Thickly Insulated Construction
Luxurious Getaway Experiences
The Four Seasons Resort Orlando Debuts New 2025 Activities
Designer-Approved Vibrant Weather Accessories
SHED RAIN Collaborates with Designer Trina Turk
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Summer-Themed Cosmetic Collections
The Sol de Janeiro Summer Collection Features Four Products
AI-Enhanced Air Conditioners
LG's Menopause Mode Provides Relief from Hot Flashes
Shimmering Sunscreen Mousses
Vacation's Classic Whip Glow SPF 30 is Luminous and Protective
Athletic Body-Cooling Systems
The CoolMitt Vasocooling Device Expedites Recovery
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Climate-Responsive Color-Changing Paints
Joe Doucet Develops a Paint to Help Heat and Cool a Home
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Convenient Pain-Relief Solutions
The Opal Cool One Wrap Naturally Calms and Cools Tender Areas
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Air-Conditioned Futuristic Uniforms
The NTT Pavilion Uniforms are Designed by Anrealage
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Seductive Winter Loungewear Lines
Kim Kardashian‘s SKIMS’ Brand Has a New Winter Heat Collection
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Sturdy Heat Relief Umbrellas
The Alizé Umbrella Comes in Two and Four-Fan Options
Heat-Resistant Watch Designs
Casio’s Watch Design is Sauna-Ready
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Water-Activated Book Designs
Water for People Raises Awareness with the Dehydrating Book
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Exclusive Nail Polish Collections
Essie's 'Imagine That' Summer 2024 Collection is Only at Ulta
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Coast-Inspired Ice Creams
Baskin-Robbins Beach Day Ice Cream is Back for Summer
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Multipurpose Misting Fans
The Shark FlexBreeze Fan Offers Cooling Relief
Cooling Solution Contests
Bliss Skincare Offers Consumers a Chance to Have Ac Bills Paid
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Summer Hair Care Collections
Briogeo Introduces the Versatile Style + Treat™ Collection
Tropical-Inspired Energy Drink Flavors
Celsius Expanded Its CELSIUS VIBE Line with PLAYA VIBE
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Enchanting Mediterranean Swim Collections
Bydee Presents the Casa Del Sol Collection
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
3D-Printed Terracotta Coolers
Simon Pavy and Entreautre Designs a New Low-Tech Cooler
Cooling Body Sprays
Otella's Body Sprays Instantly Soothe and Refresh Skin
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Water-Powered Pet Cooling Mats
The Lucky Tom Pet Cooling Water Mat Offers 24-Hours of Cooling
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Nostalgic Summer Air Fresheners
Vacation's Air Fresheners Share Scents of Fan-Favorite Products
Apparel-Themed Pop-Up Cafes
UNIQLO Unveils its Spring/Summer LifeWear Collection and Coffee Pop-Up
Swine-Centric Cooling Pads
These Pads Proactively Reduce Body Temperature Of Barn-Dwelling Hogs
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Piña Colada-Inspired Beauty Collections
WEN Hair & Body and Chaz Dean Introduce a New Playful Line
Ice Coffee Lip Balms
Summer Fridays Unveils a New Lip Butter Balm
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Concert Ticket Scavenger Hunts
Dove Hot Seats Shares Sought-After Tickets with Fans
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Swimming Pool-Inspired Venues
Swim Club in Austin, Texas Features Submarine Views
Affordable Holiday Gift Sets
Saltyface Aims to Capture the Attention of Beauty Enthusiasts
Portable Cold Plunge Tubs
Savage Ice Baths Offers Convenience, Wellness and Comfort
Summer-Ready Comfortable Sandal Designs
BEARPAW Launches Its Spring/Summer Footwear Collection
Beverage-Inspired Lip Balms
Summer Fridays Launches a Limited-Edition Lip Butter Balm
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
In-Sauna Card Games
Sauna Games Specializes in Games to Play While Sweating It Out
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Cooling Epilator Devices
LUBEX D-T003 Uses Sapphire Refrigeration Technology
Heat Relief Earbuds
The DearBuds SE Earbuds Have Built-In Fans to Cool the Wearer
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Cold Water Bath Bombs
Lush's Cold Water Soother Epsom Salt Cube Supports Post-Workout Baths
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Australian Haircare Expansions
BondiBoost Launches the New Heat Protectant Spray and Hot Brush
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Thermoelectric Air Coolers
Sanda's Cooling Solutions are Suitable for Industrial Equipment
End-of-Summer Getaway Suites
The Re-Treat Suite Helps Families Escape Before the Start of Autumn
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Timeless Winter Outwear
Peak Performance Unveiled an Elevated Fall and Winter Line
Convenient Hydration Solutions
REFRSH Hydration is a Go-To Solution for Wellness and Recovery
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Promotional Cold Saunas
Rekorderlig Cider Launched a New Flavor with a First-of-Its-Kind Sauna
Sandwich-Inspired Water Slides
Subway Transformed Footlong Dippers Into 95-Foot-Long Dip 'N Slides
Wearable Air Conditioning Systems
TORRAS Introduces the Seamless COOLiFY Air System
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Cooling Undereye Patches
These Undereye Patches Stay 30 Degrees Below Body Temperature
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Heat-Defying Hair Sprays
Saltair All-In-One Heat Protectant Spray Provides Essential Defense
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Warming Body Lotions
BodyCoat Offers Temporary Warmth to Style-Conscious Consumers
Retro RTD Cocktails
Bikini Island Shares Explosive Flavor, Real Spirits and 100 Calories Per Can
Aloe-Infused Cooling Sprays
Kinfield's Aloe Cooling Mist Sunday Spray Can Be Used to Calm Sunburns
Hurricane Relief Swimwear Initiatives
Goldie Swimwear's Campaign Creates Apparel for a Cause
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Inclusive Beach Essentials
SwimZip Offers a Range of Swimwear that Block 98% of Harmful Rays
Sight-Seeing Hot Tubs
Chicago Electric Boat Company Added 6-Person Floating Hot Tubs to Its Fleet
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
All-White Tonal Holiday Apparel
Superdry Introduces the Ibiza White Collection of Relaxed Looks
Cooling Relief Fundraisers
Family Eldercare and Roger Beasley Mazda Host the 2024 Summer Fan Drive