The intense heat wave in North America is continuing to reach scorching temperatures that are almost unbearable. Most people don't have the luxury of a pool, air conditioner, fan or, heaven forbid, a freezer. So, what is one to do during these desperate times?
Magazine publications may often glamorize the heat by featuring tiny bikinis and incredibly hot models, but this method can actually trick your mind into believing it. From underwater dancetography to wavy beach editorials, this collection of wet 'n' wild features is all you need to pretend the heat wave isn't making you melt at the office.
41 Wet 'n' Wild Pictorials
39
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
38
Wet Photography
Soon Tong's Amazing Aquatic Style
37
Underwater Coupletography
Nadia Moro Captures the Surreal Grace of Submerged Models
36
Wet Lingerie Photography
Rankin's Sexy Aquatic Underwear Shoots
35
Soaking T-Shirt Editorials
Vice Magazine Asks, "Which T-Shirt Makes the Best Wet T-Shirt?"
34
Underwater Bohemian Fashion
The Elle Girl Russia June 2010 Spread is Serene
33
Bare Beach Photography
Nude Kate Moss in Vogue Hommes International
32
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
31
Wet Tee Collections
The Forrest and Bob SS10 Collection Goes Poolside
30
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
29
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
28
Underground Pooltography
Beautiful Models Take a Dip for the Madame Germany May 2010 Issue
27
Wet Black T-Shirts
Leaked 'Obsessed' Mariah Carey Photo Shows the Diva's Fashion Twist
26
Wavy Beach Editorials
The Heather Marks July 2010 Spread Makes a Splash
25
Surfer Girl Editorials
The 'New Wave' Marie Claire UK July 2010 Shoot is Wet and Wild
24
Spine-Showing Photography
The Anastasiya Lazurenko 'Portraits' Portfolio Showcases Serious Curves
23
Serene Lakeside Shoots
'Getting Your Toes Wet' by Nirrimi Hakanson Shows How it's Done
22
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
21
Underwater Dancetography
These Mark Mawson Photos Combine Grace and Art
20
Surreal Swimtography
Tim Tadder's TYR Swimwear Shoot Would Make Michael Phelps Proud
19
Wet Photography
10 Beautiful Images in The Rain
18
Submerged Floral Shoots
Tomboy Celebrates 33rd Anniversary With 'Summer Daydreams' in T Magazine
17
Real-Life Mermaids
Linden Wolbert has Turned Herself into a Sea Creature
16
Wet Fashion Editorials
Sirene Magazine Hits the Beach at Night
15
Sensual Seaside Pictorials
Tania O for Kitten Magazine V6 is Gracefully Sexy
14
White-Hot Beach Shoots
Vogue Mexico May 2010 Shows Off Sand, Sun & Fashion
13
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
12
Bathtub Fashion Ads
Jean's Paul Gaultier Jeans & Accessories Get Wet
11
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
10
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
9
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
8
Water-Splashing Swimwear Shoots
'Water Pow' by Diego Diaz is Ready for the Summer Heat
7
Sizzling Wetsuits
The January/February Issue of Russh Makes a Steamy Beach Statement
6
Wet Sunglasses Shoots
Sebastian Szwajczak Shows What to Do on a Rainy Day
5
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
4
Bizarre Boat Photo Props
The Vice 'Wet N' Wild' Photoshoot is Nowhere Near Water
3
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
2
Drenched Seductress Spreads
The Samantha Harris Vogue Australia August 2010 Editorial
1
Pool Float Fashiontography
Desigual Spring/Summer 2010 is Casual Cool
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Summer Nail Polish Collections
Essie Rolled Out 'Bring the Beat' for Summer 2024
Personal Air Conditioners
The Silen Cicada is Designed to Cool Users Down During Hot Weather
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Water-Circulating Cold Plunge Tubs
The Plunge All-In Ice Bath Enables At-Home Cold Water Therapy
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Summer-Inspired Beverage Promotions
Tropical Smoothie Cafe is Running a Special Promotion
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Easy Access Ice Baths
The Ice Barrel 500 Has a Thickly Insulated Construction
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Neck-Wearable Cooling Fans
The 'Funsnap' Conveniently Keeps you Cold in the Hot Summer Weather
Designer-Approved Vibrant Weather Accessories
SHED RAIN Collaborates with Designer Trina Turk
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Summer-Themed Cosmetic Collections
The Sol de Janeiro Summer Collection Features Four Products
AI-Enhanced Air Conditioners
LG's Menopause Mode Provides Relief from Hot Flashes
Athletic Body-Cooling Systems
The CoolMitt Vasocooling Device Expedites Recovery
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Convenient Pain-Relief Solutions
The Opal Cool One Wrap Naturally Calms and Cools Tender Areas
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Sturdy Heat Relief Umbrellas
The Alizé Umbrella Comes in Two and Four-Fan Options
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Exclusive Nail Polish Collections
Essie's 'Imagine That' Summer 2024 Collection is Only at Ulta
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Coast-Inspired Ice Creams
Baskin-Robbins Beach Day Ice Cream is Back for Summer
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Multipurpose Misting Fans
The Shark FlexBreeze Fan Offers Cooling Relief
Cooling Solution Contests
Bliss Skincare Offers Consumers a Chance to Have Ac Bills Paid
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Summer Hair Care Collections
Briogeo Introduces the Versatile Style + Treat™ Collection
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Dramatic Doomsday Bunker Images
Alastair Philip Wiper Documents a Subterranean Fallout Shelter
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
3D-Printed Terracotta Coolers
Simon Pavy and Entreautre Designs a New Low-Tech Cooler
Cooling Body Sprays
Otella's Body Sprays Instantly Soothe and Refresh Skin
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Vibrant Couples Swimwear Collections
Kulani Kinis Debuts Island Paparazzi Line with Matching Sets
Water-Powered Pet Cooling Mats
The Lucky Tom Pet Cooling Water Mat Offers 24-Hours of Cooling
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Nostalgic Summer Air Fresheners
Vacation's Air Fresheners Share Scents of Fan-Favorite Products
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Beach Day-Inspired Fashion Collections
Saul Nash's Spring/Summer 2024 Line is Titled Intersection
Swine-Centric Cooling Pads
These Pads Proactively Reduce Body Temperature Of Barn-Dwelling Hogs
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Piña Colada-Inspired Beauty Collections
WEN Hair & Body and Chaz Dean Introduce a New Playful Line
Ice Coffee Lip Balms
Summer Fridays Unveils a New Lip Butter Balm
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Open-Air Summer Workstations
The Flipz On Summer Chair Supplies Shade and Supports Snacking
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Swimming Pool-Inspired Venues
Swim Club in Austin, Texas Features Submarine Views
Intimate Sheet Masks
Bushbalm Created a Skin-Caring Soothing Mask for a Sensitive Region
Portable Cold Plunge Tubs
Savage Ice Baths Offers Convenience, Wellness and Comfort
Beverage-Inspired Lip Balms
Summer Fridays Launches a Limited-Edition Lip Butter Balm
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Affordable Holiday Gift Sets
Saltyface Aims to Capture the Attention of Beauty Enthusiasts
Effortless Spring-Ready Fashion
Av Vattev Designs the Sweet Summer Sweat Range for SS24
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Cooling Epilator Devices
LUBEX D-T003 Uses Sapphire Refrigeration Technology
Heat Relief Earbuds
The DearBuds SE Earbuds Have Built-In Fans to Cool the Wearer
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Convenient Hydration Solutions
REFRSH Hydration is a Go-To Solution for Wellness and Recovery
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Nighttime Cooling Sprays
The Kool 'n' Soothe Night Cooling Spray Makes Sleep More Comfortable
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Cold Water Bath Bombs
Lush's Cold Water Soother Epsom Salt Cube Supports Post-Workout Baths
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Australian Haircare Expansions
BondiBoost Launches the New Heat Protectant Spray and Hot Brush
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Thermoelectric Air Coolers
Sanda's Cooling Solutions are Suitable for Industrial Equipment
End-of-Summer Getaway Suites
The Re-Treat Suite Helps Families Escape Before the Start of Autumn
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Timeless Winter Outwear
Peak Performance Unveiled an Elevated Fall and Winter Line
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Promotional Cold Saunas
Rekorderlig Cider Launched a New Flavor with a First-of-Its-Kind Sauna
Sandwich-Inspired Water Slides
Subway Transformed Footlong Dippers Into 95-Foot-Long Dip 'N Slides
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Cooling Undereye Patches
These Undereye Patches Stay 30 Degrees Below Body Temperature
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Heat-Defying Hair Sprays
Saltair All-In-One Heat Protectant Spray Provides Essential Defense
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Summertime Cafe Pool Floaties
These Tim Hortons Promotional Products are Here for the Summer
Retro RTD Cocktails
Bikini Island Shares Explosive Flavor, Real Spirits and 100 Calories Per Can
Aloe-Infused Cooling Sprays
Kinfield's Aloe Cooling Mist Sunday Spray Can Be Used to Calm Sunburns
Soothing Single-Use Eye Masks
The Zeiss Vision Care Warm Eye Masks Combat Fatigue
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Inclusive Beach Essentials
SwimZip Offers a Range of Swimwear that Block 98% of Harmful Rays
Hurricane Relief Swimwear Initiatives
Goldie Swimwear's Campaign Creates Apparel for a Cause
Cooling Hand-Made Scarves
Coors Light Creates Soccer Scarf to Keep Heated Fans Chill
Sight-Seeing Hot Tubs
Chicago Electric Boat Company Added 6-Person Floating Hot Tubs to Its Fleet
Innovative Cooling Product Partnerships
MISSION Sponsors runDisney Springtime Surprise Weekend
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
All-White Tonal Holiday Apparel
Superdry Introduces the Ibiza White Collection of Relaxed Looks
Cooling Relief Fundraisers
Family Eldercare and Roger Beasley Mazda Host the 2024 Summer Fan Drive