Rekorderlig Cider Launched a New Flavor with a First-of-Its-Kind Sauna
Laura McQuarrie — August 26, 2024 — Marketing
References: rekorderlig & londondaily.news
To support the launch of its Peach-Raspberry flavor, Rekorderlig Cider brought the world's first cold sauna to London to provide moments of refreshment and relief from the summer heat.
The pop-up peach-shaped wooden sauna was strategically placed along a portion of London's tube that is notorious for irritating commuters, and the first-ever cold sauna was created to help hot travelers cool off. The first 400 visitors got a complimentary can of Rekorderlig’s chilled Peach-Raspberry-flavored cider and those who missed out on the pop-up sauna experience can look forward to the refreshing cold sauna appearing in other spots across the UK, including festivals, and the Hackney Bridge for a limited time at the end of August.
The pop-up peach-shaped wooden sauna was strategically placed along a portion of London's tube that is notorious for irritating commuters, and the first-ever cold sauna was created to help hot travelers cool off. The first 400 visitors got a complimentary can of Rekorderlig’s chilled Peach-Raspberry-flavored cider and those who missed out on the pop-up sauna experience can look forward to the refreshing cold sauna appearing in other spots across the UK, including festivals, and the Hackney Bridge for a limited time at the end of August.
Trend Themes
1. Refreshment Experiences - The launch of the world's first cold sauna offers a new way for brands to create memorable, cooling experiences in hot urban environments.
2. Targeted Pop-up Events - Strategically placing promotional events in high-traffic, stressful areas like London’s tube can captivate a commuting audience looking for relief.
3. Seasonal Product Launches - Using the summer heat as a backdrop, brands can introduce refreshing products that align perfectly with the consumer’s seasonal needs.
Industry Implications
1. Beverage Industry - The integration of unique experiential marketing techniques, such as cold saunas, can elevate beverage brands by providing a point of differentiation.
2. Event Marketing - Pop-up cold saunas represent an innovative approach within event marketing to engage consumers through physical, sensory experiences.
3. Urban Wellness - Urban wellness solutions like cold saunas can offer immediate relief and a marketing avenue in densely populated, heat-prone cities.
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